Sales Manager
Resume:
Deependra Singh Shekhawat **************@*****.***
TECHNICAL SUMMARY TOOLS: Google Adwords, Google Analytics, Zedo, ADX, ADSense, DCM, DBM, DFP, YouTube Marketing, FBX, Sizmek
SKILLS: Campaign Management, Campaign Optimization, Display Marketing, Real Time Bidding, Mobile Campaigns, Programmatic Buying, Social Media Marketing, Email Marketing, SMS Marketing, Product Development, Lead Generation
WORK EXPERIENCE: OmnicomMedia Group India Pvt Ltd (March’17 – Present) as Group Head Programmatic Media
New Publishers & Platform Acquisition.
Global Inventory Management.
Handling Clients – Virgin Atlantic, Nissan, Datsun, SC Johnson, Intel & Puma etc.
Client Meetings
Campaign & Performance Management
Accenture (Google as Client) (July’15 – Feb’17) as Team Lead
As a Campaign Management Specialist in DoubleClick Bid Manager for GOOGLE client. Took responsibility to ramp up the team quickly and helped the team in achieving the projected numbers.
Good understanding of the programmatic space, and how various entities (DMPs, 3rd party Ad servers, exchanges) fit in the ecosystem.
Additionally, worked on the product DoubleClick for Advertiser to help advertiser traffic campaigns and get reporting for the Ads served.
Analyze reports and trends, and suggest optimal solutions (Bids, Budgets, Pacing, Targeting) to ensure smooth operations
Troubleshoot requests from Agency partners related to Insertion Orders, Line Items, and creative based on client’s requirement.
Troubleshoot issues related to serving of different Ad formats which include banner, Rich Media, Video and Mobile Ads.
Reprise Media India Pvt Ltd(Jan’15 – July’15)
Managing the Display Operations such as Trafficking, Optimization, Reporting, Biling Spends.
Analysis multiple reporting Platform such as Google Analytics, Facebook, Sizmek, forecast future spends and planning.
Educate service team of various techniques and innovations available in Doubleclick Products.
Setup and traffic all advertiser campaigns using third party tags like doubleclick, Atlas, Eyeblaster, Eyewonder, PointRoll and any other relevant solutions for display, preroll, video (Firefly Video), rich media and other ad products such as skins and takeovers.
CarDekho.com (Girnar Software Pvt Ltd) July’10 – Oct’14)
Profile: Different roles and responsibilities as below:-
Management Trainee(Media & Advertising) :- July 2010 – July 2011
Senior Executive - Media Operations :- July 2011 – August 2012
Asst.Manager – Media Sales & Operations :- August 2012 – July 2013
Manager - Media Sales Operations:- July 2013 to 22/10/2014 :-
Responsibilties:
Process Specific:
Was Heading the Ad Ops team for CarDekho, PriceDekho, BikeDekho and MobileDekho
Monetize and optimize for better performance and revenue generation.
Ad Operations across the network, monitoring the online advertising campaigns, troubleshooting, reporting, and optimization.
Managing end-to-end processes right after sales to invoicing.
Handling complete operations and tracking.
Managing the execution of interactive, rich-media campaigns, site designs and content.
Extensive experience with most third party rich media vendors (Eyeblaster or Mediamind).
Responsible for handling the Ad-Operation duties for campaigns.
Worked closely with finance department and provide them the needful details for billing.
Client/Agency Relationship:-
Communicate with agency and client for updates on Daily Basis about campaign, suggestion about creative’s and reports on daily basis.
Work very closely with Sales Person to understand their strategy and plan, and what can we do more to grow the business as well and how can we help to the client and add more value for all.
Responsible for growing revenue & performance through Ad-sense, account optimization and technical troubleshooting.
Corporate Sales & Strategy:-
Responsible for making new sales strategies that help the sales person to pitch new ideas and properties to clients and agencies.
Worked closely with VP & CEO for deciding pricing and other necessary strategy for Every Quarter.
Worked closely with all Project Heads for respective portals for the UI Design in respective of Ad slots available and which all ad slots would perform better without hampering user interface.
Qualifications:
Education
Board/Course
Institute
Marks Obtained
Higher Secondary Examination - Class X
CBSE
Defence Public School
74%
Senior Secondary Examination - Class XII
CBSE
Defence Public School
64%
Graduation
Biotechnology
University of Rajasthan
70%
MBA
Marketing
Pune University
60%
AWARDS and RECOGNITION:
Headboy of the School.
Won 3rd Prize in InterSchool Poem Recitation Competition.
Member of team for AIMA competition. (2009)
Empolyee of the Year 2012.(CarDekho.com)
Empolyee of the month for Jan Feb March 2013 (CarDekho.com)
Employee of the Year 2013.(CarDekho.com)
ORGANISATIONAL SKILLS:
Google Adwords Fundamental & Advance Search Certified.
Google Analytics Certified, and Remarketing Campaign Achievements.
DoubleClick Campaign Manager and DoubleClick Bid Manager Certifications.
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