Manager Marketing
Resume:
PANKAJ VITHAL
MANAGER – SME, CENTRE OF EXCELLENCY
WHO AM I: An enthusiastic and
dedicated MBA Finance Graduate with
over 26 months of data analytics &
campaign management experience in the
financial lending industry.
EDUCATION
2013-2015
Great Lakes Institute
of Management
MBA Marketing & Finance
• Financial Management
• Advanced Business Analytics
• Equity Research
2010-2013
GGD SD College
Bachelor of Commerce
• Accounting
• E-commerce
• Direct & Indirect Taxes
2008-2010
HSC
Commerce
• Accounts
• Business Management
• Economics
Dec’15-Feb’17
Bajaj Finserv
Manager – Data Analytics
• Identified and Pioneered the
implementation of CIBIL Watch as a
business acquisition engine resulting
in additional revenue generation of
60 crores in SME division
• Developed and Implemented Data
Re-Cycle Model reducing the Data
Leakage by 47%
• Revamped the offer generation
process using SAS k-means clustering
resulting in generation of 2.5 lac
additional sharper & smarter offers
for on-us customers
• Defined policies for Lead Enrichment
and Offer Generation at Customer
and Product Level
May’15-Dec’15
Bajaj Finserv
Management Trainee - LAP
• Managed Loan Against Property in
D2C business model including
sourcing, processing and achieving
INR 70 Million asset vol
• Portfolio Management and Customer
Retention by successfully cross-
selling products worth 1% of portfolio
EXPERIENCE
INTERNSHIPS
Optimal Strategix Consulting Pvt. Ltd.
Market Research
• Worked in Analytics Delivery Team. Performed
comparative study in understanding need-states in oral care market for US and Japan
• Analyzed key opportunities to position Listerine as an essential mouthwash to the daily routine and increase usage while identifying the competitor products and their users’ unmet needs using Opportunity Mapping
• Proposed repositioning of Listerine mouthwash as a complimentary product to toothpaste
Total Oil India Pvt. Ltd.
Marketing Intern
• Examined the effect of promotional strategy on sales. Conducted a thorough feasibility study of different promotional tools, demographically and categorically IELTS
• 8.0 Bands/ 9.0 Bands
Common Admission Test
• 95.6 Percentile
TECHNICAL SKILLS
SALESFORCE
EXCEL
TABLEAU
SAS
2016
2013
TEST SCORES
R
POWERPOINT
Feb’17-Present
Bajaj Finserv
Campaign Manager - COE
• Conceptualized and implemented
Communication Campaign
Framework for SME division resulting
in portfolio growth by INR 450
Million
• Automated the Inbound lead flow
process, integrating ORACLE
RESPONSYS with Salesforce and IBM
UNICA, resulting in TAT reduction
from 12 hours to 15 minutes
************@*******.***
(M) +1-647-***-****
Permanent Resident, No Employment Restrictions
COVER LETTER
Hello
I’m writing this letter as an expression of my interest in applying for this role. I’m currently employed with Bajaj Finserv as Manager – Marketing Campaigns in the SME Centre of Excellency Division. In pursuit of my interest in data management and analysis, I graduated with a PGDM in Analytics and Marketing from Great Lakes Institute of Management, Chennai (www.greatlakes.edu.in) and was campus recruited by Bajaj Finserv. Having completed 26 months in Bajaj Finserv, I have a strong experience in planning marketing campaigns and collecting, managing and analyzing data for impacting a business decision. This is complemented with a 6 months on-field experience of researching the sales side of SME – Loan against Property where I studied the data requirement and usage by the field sales team for business generation in Delhi NCR before joining as Manager
– Data Analytics in Head Office, Pune.
I have a practical understanding of the factors that drive customer mindshare and have successfully planned marketing campaigns that have resulted in Marketing ROI growth by 5x. The previous role in Data Analytics has helped me develop a variety of skillset in SAS and R. It has instilled in me a practical understanding of numbers, making sense out of data and capability of finding trends and correlations within the data. I’m quite comfortable with handling big data and believe in delivering the highest quality of output while working to the tightest of deadlines. I’m, well trained in the use of various software (TABLEAU, SALESFORCE, SPSS, SAS, MS POWERPOINT to name a few) for visually presenting the analyzed data and publishing daily MIS reports. I believe that I will prove to be a perfect fit for this position and a great asset for your company. With a diverse and comprehensive Marketing Campaign Management and Data Analytics experience at Bajaj Finserv and a strong academic background, I believe it is time for me to graduate to the next phase in my career. I look forward to hearing from you.
I’m a permanent resident in Canada and can be contacted at +1-647-***-**** and ************@*******.*** Skype Id: ************@*******.***
Sincerely yours
Pankaj Vithal
PANKAJ VITHAL
MANAGER – SME, CENTRE OF EXCELLENCY
************@*******.***
(M) +1-647-***-****
Permanent Resident, No Employment Restrictions
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