Social Media Marketing

Corey L. Clayton

** **** ***** ****

Wilton, CT *6897

Cell: 717-***-****

Email: ac1wus@r.postjobfree.com

QUALIFICATIONS:

●Results-oriented, detailed professional with comprehensive social media marketing experience.

●Experienced in creating social content, strategies and promotions for large brand campaigns and events.

●Grew employer’s social media networks following by more than 900% in 12 months.

●Six consecutive years of 40%+ social KPI growth in engagement, followers and video views.

●Consistent promotions to positions of increased responsibility.

RELEVANT EXPERIENCE:

04/07-03/17 World Wrestling Entertainment (WWE) Stamford, Conn.

Director of Social Media (July 2012- March 2017)

●Responsible for creation, management, promotion and editorial strategy for all WWE social network profiles and campaigns on Twitter, Facebook, Google+, Pinterest, Snapchat, Instagram, YouTube, with more than 780 million combined followers and more than 2 billion social engagements in 2016.

●Managed the 7-man HQ-based WWE’s Social Media team, including manpower, scheduling, training, development, internships and budgeting.

●Graduate of WWE’s “Brass Ring” executive training and development program.

●Winner or finalist for more than 90 major social media awards since 2010.

2015 “Social Media Dream Team”, CableFAX Digital Awards

2015 Winner, Overall Social Media Excellence, Cynopsis Sports Media Awards

2016 Winner, Best in Show – Social Media, W3 Awards (WWE WrestleMania 31)

Sr. Manager, Social Media (Sept. 2010 – July 2012)

Manager, Social Media (Sept. 2009 – Sept. 2010)

●Helmed nightly live coverage of WWE television and PPV programming, including live tweeting and social posting across multiple Facebook and Twitter accounts.

●Provided on-site training and best practices for WWE Superstars, employees and executive on proper Twitter, Facebook and Instagram etiquette and usage.

●Created and executed social media marketing strategy and content plans for multiple WWE CPG, Live Event and partner campaigns, including both paid (per-click & CPM) and organic content.

Community Manager, WWEUniverse.com (March 2008 – Sept. 2009)

●Managed structure, content and moderation of WWE’s social community website. Created moderation policies and managed workflow for 9-person content moderation team.

Digital Content Editor (April 2007- March 2008)

●Writer and editor for WWE.com website, including long-form articles, show results, photo galleries and video highlights.

3/06-04/07 Lancaster New Era Lancaster, Pa.

Online Journalist / Staff Blogger and Podcaster

●Managed online news content and breaking news site updates for a 45,000+ PM daily in Lancaster, Pa. Role included editing duties and incorporation of video and audio content with posted stories.

5/2000 – 12/04 Lancaster Sunday News Lancaster, Pa.

Section Editor / Journalist

●Triple-section editor and reporter for 100,000+ AM Sunday paper. Responsible for organization, editorial direction, creative design and pagination of sections.

EDUCATION:

May 2000 Millersville University B.S. Communications - Broadcasting Millersville, Pa.

Steinman Communications Scholarship winner, 1999.

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