Douglas C. Christoph

Atlanta, GA, USA +140*-***-****) Face time or Skype ID: doug.christoph1 email: ac1wqa@r.postjobfree.com

Brand Development, Strategy, and Innovation Professional

Global Iconic Brands and Fast Moving Emerging Products

Global Brand Development, Marketing, Strategy, and Innovation Professional with experience in leading US/International marketing teams in the development of business strategies and solutions that drive consumer experiences and create sales revenue, growth, and profitability in multi-national companies (The Coca-Cola Company, Miller Coors) with iconic global brands and complex international business systems involving B2C and B2B distribution of brands though world leading retailers. Skilled in collaborating and building value based relationships across diverse cultures, and navigating and influencing in powerful business systems generating annual sales of $4-30B USD worldwide, as well as in smaller scale start ups and emerging brands driven by passionate entrepreneurs.

Channel Expertise: Traditional and Modern Trade, Foodservice/Hospitality, Restaurants/Casual Dining, Retail Mass, Value, Drug, Grocery, Convenience, Healthcare, NGO, Military, Energy/EV Automotive, and Omni/E-Commerce.

World Regions: ASEAN/SE Asia, Greater China/HK, APAC, South Pacific, Latin America- Mexico, Europe, and North America.

EXPERIENCE

Intercontinental Beverage Capital- Atlanta, GA USA June 2011-Present

Managing Director IBC (Intercontinental Beverage Capital)

Global Consultancy and Advisory Group focused on providing early stage and emerging brands with brand development, positioning, strategy, packaging design, up-stream innovation, product development, integrated marketing campaigns, digital/social media/PR, channel development, investment capital, trade relations, distribution and supply chain partners, and commercialization to create high-growth products, generating $1 to $50million USD in annual revenue:

Intercontinental Beverage Capital: Lead client acquisition, investment, and commercialization of consumer beverage brands and other CPG products www.inbevcapital.com

trimino Protein Infused Water: Protein lifestyle brand. Led brand marketing and communication, PR, digital/social, development of lifestyle events, and consumer engagement initiatives to drive sales from $300,000 USD 2014 to $3.2 million USD 2016. www.drinktrimino.com

Hawaii Volcanic Natural Artesian Mineral Water: ultra-premium pH balanced water for optimal health. Sourced from remote location 3 miles below the earth’s surface from pristine water aquifer. Brand development and positioning, merchandising, retail analytics, and expansion. www.hawaiivolcanic.com

RING Baked Tofu Donuts: Los Angeles, CA; innovative Japanese donuts with health & wellness benefits, plus unique beverages as food compliment. Led performance dashboard, investment capital raise, and expansion plans as part owner/partner. http://ringdonuts.com

Drink Blocks Kids Beverage (Start Up/Emerging): Led US investment pitch, launch plan development, retail customer business development, international expansion, product development and formulation, packaging, production, distribution, trade relations, alignment of local strategic partners, integrated marketing/digital/social/content, and HQ customer calls. Unique package design connects together like Lego’s and is a naturally flavored drink for kids (US launch, Spain, South Korea pre-market entry). Channels: Grocery, Drug, Convenience retail. www.drinkblocks.com

New Bandage Technologies (Early Stage): Advanced Wound Care for the 21st Century. Commercialized new innovative web-like bandage that naturally speeds up the wound healing process, targeted to the $16Bn worldwide wound care industry through medical device distributors, military/DOD, and key practitioners servicing hospitals, home healthcare services, physician offices. (US) www.nubandage.com

The Cambodian Children’s Fund, Phnom Penh, Cambodia (NGO): Retained by Founder to conduct 3rd Party Assessment and Plan to create a more sustainable financial future for CCF. Focused on evaluation of staff functions, roles, and accountabilities, donor strategy and CRM software management systems (Sales Force, SAGE), marketing and digital communication, accounting practices, Field Office operational effectiveness, and value of Board contributions. Plan helped drive donation contributions from $4mm - $50mm over 3-yr period through the application of a revised Donor Strategy and improved CRM tools, replacement of key US Field Office management, addition of financial reporting controls, and adjustments made in Board personnel and management routines. Offices: Phnom Penh, Hong Kong, London, Sydney, and Los Angeles. www.cambodianchildrensfund.org

Premergy (Tech Start Up/Emerging): Technology company with extraordinary game-changing technologies for the global EV/Auto Industry plus Solar, Wind, Hydroelectric power and other renewable energy resources. Global Business Development role responsible for driving investment and acquisition of technology, in addition to market positioning and B2B selling to top global multinationals.

The Coca-Cola Company - Atlanta, GA Aug 2008-April 2011

Vice President/Director- Global Marketing and Customer Business Development

Led team of global marketing, brand development, and research/analytics professionals in the growth of Coca-Cola portfolio of brands across 20 countries through collaboration with local Country and Regional Business Partners and world class retail foodservice/hospitality operators across diverse cultures, including ThaiNamthip (BK), Swire (HK), Amatil (Australia), F&N/FEMSA (Singapore/Mexico), Carlsberg (Denmark), CCE (US) and others:

Led integration and alignment of the corporate strategic business plans, sales volume and revenue, and integration of brand marketing plans across the international marketplace delivering 6% annual volume growth and 5% CAGR over 3-year period, representing over $1.5 billion in annual revenue and $700 million in operating profit. Countries: North America, Japan, China/HK, Thailand, Singapore, Malaysia, Australia, Europe, Mexico.

Partnered with Local Business Units at local country level to implement integrated brand campaigns and customer experiences surrounding core and new products design, innovation, and local market activation. Brands: Coke Zero, Full Throttle Energy, Minute Maid Light, Fanta Flavors, Sokenbicha Tea (Japan/US), Georgia Coffee (Japan/US), Planet Java Coffee, Powerade, Burn Energy (UK), Vitamin Water, Monster Energy(US), and many others. Increased volume and profit +9-18%. Countries/markets included Taiwan, Thailand, Singapore, Hong Kong, South China, Korea, Malaysia, Japan, Australia, Denmark, Norway, Sweden, Mexico, Canada, U.S., and Hawaiian Islands.

Developed and executed partnerships with FIFA World Cup, Olympics, and My Coke Rewards, Slurpee lifestyle and loyalty CRM campaigns (brand revitalization campaign, Zynga virtual on-line campaign with in-store execution, mobile texting initiative, digital, content marketing, social media integration Facebook, etc.), and others to drive acquisition of new users and increased frequency of existing users. Drove category performance +5-9%, traffic +2%.

Collaborated with global retail customers (7-Eleven International Licensee Groups) on new product innovation, category initiatives, proprietary customer brands (Slurpee, Gulp), quality, and retail destination strategies for application across their corporate and franchise store system, resulting in growth and expansion of contract awards in Taiwan, Japan, Singapore, Europe, and Mexico of approximately $100 million USD (sales).

Developed and expanded Advanced Analytics Group to evolve the basic category mgt function by combining IRI Retail Transaction Data, Channel and Consumer Insights, with application of Shopper Driven Category Management Principals, to identify areas of business opportunity, informational use in the selling process, and as a dashboard for performance mgt. Resulted in $20MM in sales Year #1.

Partnered with top global retailers to develop model store markets for their retail store concepts to showcase latest trends in product displays, in-store merchandising, pricing technology, brand communication, shelf planograms, category mgt, etc. Channels: Hospitality, Travel (airports), Foodservice and Convenience. Customers: Reitan Group (Norway), Uni-Presidents Group (Taiwan), CP All (Thailand), Dairy Farm (HK), and others

Co-led development and training surrounding World Class Partnership for Growth and Collaborating for Value Workshops designed to create a strategic partnership with top retailers, distributors, and 3rd party partners to align business needs and strategic priorities across all parties to ensure mutual sustainable growth.

Director: Global Convenience Channel/ Coca-Cola 7-Eleven Team April 2000-Aug 2008

Led Annual and 3-year Planning Process including defining core strategies for business growth and “game changers” across the c-store channel, including BP, Chevron, Exxon/Mobil, 7-Eleven, others. Managed development of 3-Year Channel Business Plans driving +5% CAGR.

Led development of Channel Plan and Coca-Cola/7-Eleven Global Customer Team Business Plan and strategies around IC/FC strategies (immediate/future consumption), innovation, foodservice, technology innovation and integration, and packaging to drive plan goal of +6% volume and profit.

Managed critical to the business 7-Eleven Hawaii/Japan customer relationship through on-going collaboration, creation of a model market testing geography, managing local partnerships with Coca-Cola Bottling of Honolulu, Distributors (3), Syrup Production Facility, and Inter-Island freight mgt companies to ensure brand, product, packaging, and merchandising support across 5 Islands in the South Pacific.

Customer Marketing Mgr: Sept 1996 – April 2000

Collaborated with Brand, Integrated Marketing, Field Sales, Media, Knowledge & Insights, Technical/Services, and other groups to provide customer specific business building solutions to drive performance +8% in the US market place by leveraging consumer insights, channel trends, applying Best Practices and new product introductions. Products included all core brands, Georgia Coffee (Japan), Planet Java Coffee, Fanta Lychee (Thai)

National Brand/Channel Mgr. (Foodservice Hospitality Division, North America) Aug. 1992 - Sept. 1996

Developed and implemented national consumer marketing/promotion/merchandising strategies and partnership initiatives for Coca-Cola core and teen targeted brands, for implementation across the following multi-channels: Foodservice/QSR, Supermarkets, Convenience, Casual Dining, Retail Mass, Hotel/Gaming, etc.:

Led team of four plus agency resources to deliver over $1 million incremental servings of Coca-Cola Fountain soft drinks through the development of the following national brand initiatives:

- 96 Olympic Summer Games Plan (Fountain Foodservice)

- summer and holiday system-wide marketing campaigns (games of chance promotions, couponing)

- new packaging innovation and technology

- development of new brand identity initiative for Coke Fountain (+6% volume)

Managed plan development and execution, channel and consumer merchandising plan for Olympic Winter Games (Lillehammer, Norway) for the Coca-Cola Fountain Division.

Developed consumer and customer marketing/merchandising plans to support Coca-Cola sponsorship of USA World Cup sponsorship at retail.

Miller Coors beer - Milwaukee, WI 1982-1992

Held various positions over 10-year career.

#1 selling Lite Beer

#2 selling Beer in the US Miller High Life

#2 selling Super Premium Beer Lowenbrau

Introduced Miller Genuine Draft #5 Selling Beer within 18 months of Introduction

Manager of Entertainment -Lifestyle Brands

Manager Young Adult Marketing

Coordinator Promotional Programs

EDUCATION

Bachelor of Business Administration – Marketing - University of Wisconsin – Eau Claire, WI USA

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