Resume of Sali Peterson, Writer, Strategist, Manager

Bonsall, CA 92003 ac1vq0@r.postjobfree.com 805-***-**** WRITER, EDITOR, STRATEGIST, MANAGER

Write, Edit; Strategies, SWOT; Organize and Structure Plans, Conceptuals, White Papers, Releases, Proposals; Motivate teams KNOWLEDGE MANAGER

Capture vital company information to write reusable foundational materials for relevancy and ease of use COMPUTER SKILLS

Adobe CS (Photoshop, Illustrator, InDesign); Acrobat Professional, Standard; Windows; Office 2010; Virtual collaboration tools My goal is to assist businesses to create and maintain simple, clear, and consistent communications, marketing and branding. Companies trust me to explore and present options, contribute confidently, help make wise choices and work with teams to achieve project goals. WORK EXPERIENCE

CONSULTANT / CONTRACT PROJECTS 1/2012 – Current

Write; Edit; Project, Marketing, Communications, and Knowledge Management; Special Event Strategies and Management Neology, Poway, CA (neology.net) developer, manufacturer, supplier of integrated end-to-end tolling solutions (7/1/2017 – present) Writer / Editor / Manager. Under contract through Britech Group, structure documents, research, write, interview SMEs, manage proposal process. Develop unique ways to present information. Hold strategy meetings. One-voice, edit and QC final documents. On-site and remote. Medtronic, Santa Rosa, CA (medtronic.com) innovators in medical technology, devices, treatments and therapies worldwide (9/2016 – present) Editor / Writer. Assist with a major rebranding initiative through Circle C Studios. Copy editing for sense, new branding compliance and style. Marketing pieces for hundreds of cardiovascular products for multiple markets worldwide. All work is remote. Dynamic, Danville, CA (go2dynamic.com) full-service staffing – matching people with company cultures across the country (9/2016 – present) Writer. Special projects, press releases, website refresh (strategies, concepts, writing). All work is remote. Vista Physical Therapy & Rehab, Vista, CA (www.vista-physicaltherapy.com) (6/2016) Writer / Marketer / PR. Work with Doctors to write, design and manage marketing materials and plan workshops: Posture, Biomechanics and Movement for Horse Riders. Teasers, bios, exercise sheets, posters, registration, feedback, follow up documents. MiJoi and Associates, Inc ., Upper Marlboro, MD (mijoiandassociates.com) federal gov’t contractor / recruitment agency (6/2012 – present) Sr. Writer / Manager. Active role in Federal Proposal Reviews, Strategies and Compliance with Requirements; Writing and Editing for proposals; develop unique ways to present information; work with SMEs to write government RFP sections L,M,C, SOW. All work is remote.

“I’m honored to have someone as talented as you to lend your expertise.” – La Vida Clary Mason, President & CEO Clients: American Systems; Appsential; Convergint Technologies; Crystal Enterprises, Inc.; Elite Mgmt Solutions LLC; Focused Management, Inc. (FMI); Gray Matters Technical Services (GMTS); Immersive Concepts; JY & Assoc. (JYA); Laisar Management Group LLC; Leapfrog Solutions (LFS); MiJoi; NT Group LLC; Bankers BMS; Preferred Systems Solutions (PSS); Subsystem Technologies, Inc. (SUBSYSTEMs) Wins: DHS CBP Program Management ($1.5M win); DHS CBP Advanced Training Center Dining Facility Operations, ($604k win/5 mo); DOI, BLM, Energy, Minerals and Realty Management Directorate (win); FEMA National Flood Insurance Program ($75M win); IRS Tech Refresh ($3.45M win); Navy, MSC

(BAFO); NGA MOHAVE ($600M pending); NIH OLAO Mail and Messenger Services (win); OPM HRS Branding/Marketing Services ($10.3M win) PAE National Security Solutions (NSS), McLean, VA federal gov’t contractor (4 business units) (3/2015 – 7/2016) Manager / Writer / Knowledge Manager. Work with continually changing teams of executives/senior management to strategize solutions. Structure documents, research, write content, work with / interview SMEs and writers, Manage entire process. Develop unique ways to present information. One-voice and QC final documents. Bus. Units: Litigation Support / eDiscovery / Records Management; Construction Security Surveillance; Information Management; IT/Software, Simulations and Training. Work on site and remotely. All work in 2016 remote from CA.

Wins: FBI NNCP ($123M pending); USACE CSM SATOC ($90M + $30M TO win); TSA FFDO Training ($21M win); ATF Raven’s Challenge PAE Labat-Anderson (became part of PAE NSS) federal gov’t contractor, litigation support / records management / eDiscovery (6/2014 – 7/2016) Sr. Federal Proposal Manager / Writer / Knowledge Manager under contract through Aerotek until 3/15 then onboard. On site and Remote. Research market and competitors. Strategize with partners, SMEs, and Tech Leads to capture differentiators and unique solutions. Write win statements and capture proofs. Structure powerful proposal responses and writing. One-voice and QC of final documents. Write/rewrite technical copy, performance proofs, executive summaries, and cover letters. Write White Papers. Knowledge Management Libraries: capture; develop and catalog content and reusable information. Design covers, templates, unique ways to present information.

Wins: CFTC eLaw ($46M win), DOJ and Mega OLS,OLC +TO wins; DOL, MSHA ($360k/4 mo win); GSA, PBS ($7.5M +TOs); NIC Library Services

($7M); SEC CLS ($193.3M win +TOs)

ProSource Consulting, LLC, DC, VA (prosourcenow.com) federal gov’t contractor, facilities, professional services (11/2015 – 1/2016) Writer / Knowledge Manager. Work remotely with team to strategize solutions. Structure proposal response; research, write content; work with SMEs and writers; edit proposal.

LCG Systems, Rockville, MD (lcgsystems.com) federal gov’t contractor, IT scientific and health solutions (2/2014 – 6/2014 +occasional) Sr. Writer. Work with business managers, proposal manager and continually changing teams. Strategize with managers, partners, SMEs, and writers to capture differentiators, solutions and and proofs. Writing and Editing: technical and creative; one-voice/QC; present Sali Peterson, Writer, Strategist, Manager Resume Page 2 information in powerful ways. Work remotely with on-site meetings. Federal Wins: DHA, HIT, I/O Div., SPM-CPM (RFI); NIH, NIDCD IT Services

($10M win); NIH NITAAC CIO-SP3 vehicle proposals.

LCG Inc., Arlington, VA (lcginc.com) federal gov’t contractor, proprietary and web-based grants management (2/2014 – 3/2014) Sr. Writer. Work with SMEs to write, rewrite copy for corporate overviews and history, technical and performance. Develop and keep projects on schedule. Work remotely with on-site meetings. White Papers for conferences and Websites GAMES and Application Review Module

(ARM) with briefs: Reviewer Recruitment Module (RRM), ARM use at CDC, and HHS OCS Grant Review Process Reengineered NTVI Enterprises, McLean, VA (ntvifederal.com) federal gov’t contractor, GC and design-build (4/2013 – 10/2013) Sr. Manager / Writer / Knowledge Manager under contract through Aerotek. On site. Work with changing project teams and executives. Create materials, forms, and project templates: project go/no go analysis; kickoff presentations; capabilities matrices, project outline/compliance directives, capture past performance specifics; develop unique ways to present information. Manage SMEs, and writers; write directed project and proposal materials. Create project data calls; capture and write proofs and win statements. Organize and manage project process: strategy sessions with teams of executives from partner companies; create response schedules and directives; and keep teams of writers, SMEs, and projects on schedule. Wins: USACE HNC (8(a) FRR Phase 1 ($100M); DAU Campus Renovation at Fort Belvoir ($4.4M win written wholly by me); DOJ, UNICOR; NIH; NIST

Amadeus Concerts, Great Falls, VA (http://amadeusconcerts.com) (2012 – 2013) Outlined Social Media Plan. Created Strategic Marketing/PR Plan and framework with budget. Created local marketing, public relations, and advertising campaign. Created ad concepts and strategies. FRIDA Icelandic Riding Club, DC Metro Area (http://firc.us) (2005 – present) Create show materials. Design and write logo, collateral: newsletters, posters, handbills, and programs. Write press releases and ticklers. Special events. Create club-branded items for promotions: duffle bag, ornaments, shirts, pants, banners, bumper stickers. Davis-Paige Management Systems, Annandale VA (dpmsllc.com) federal gov’t contractor 9/2010 – 1/2012 Sr. Manager / Writer. Manage projects, work on site with continually changing teams of executives. Hold strategy and brainstorming sessions; create schedules and outline project directives to structure documents and information in powerful ways; and keep teams of writers, SMEs, and projects on schedule. Write/edit/rewrite drafts and final documents for one voice and clarity. Wrote Proposal Dept. Strategic Plan to meet continued growth. Wrote Marketing and Community Outreach plan. Knowledge Management: created knowledge and boilerplate libraries; continually developed and cataloged content; developed forms to capture information simply. Organized, standardized, and wrote SOPs for proposals, Project Management and SharePoint Libraries. Gov. Agencies: ATF, CBRNE, DARPA, DDRE, DHS, DISA, DOJ, DOD, DPWSS, DTRA, ECBC, FEMA/NETC, GSA WHC, INSCOM, JSA, McLogss, MCSC, NAVSEA, RDECOM, USDA, VA, VBA Consultant / Contract Projects 9/2008 – 8/2010

Creative and Technical Writing, Management, Strategies, Knowledge Management, Graphic Design Stanley Associates / CGI, Clarendon, VA (CGI bought Stanley in August 2010) worldwide federal gov’t contractor (4/2010 – 8/2010) Writer / Manager under contract through Aerotek. On-site, full-time. Manage project and proposal process; work with account managers to strategize themes and direction; create project outlines and compliance directives and response schedules. Direct SMEs to craft clear, concise drafts; write executive summaries, statements of understanding, solution overviews. Edit final documents for one voice and clarity. Agencies: CAC Analytical Studies and Technical Support, Specialized Experience Volume Lead/Writer ($260M IDIQ); NRC IT Infrastructure Services

($240M); Tinker AFB 76th SMXG Process Improvement and Documentation Management Addx Corporation, Alexandria, VA (addxcorp.com) federal gov’t contractor, technology (11/2009 – 3/2010) Director, Unified Growth for three service lines. Hire, supervise, and mentor writer and coordinator. Manage marketing objectives. Research and write marketing and sales materials for campaigns, including sell sheets: IRS IG Risk Management and Financial Accountability and DHS-approved Acquisition Training Program. Create internal communications and materials including business development forms and materials for HR Handbook. Research new copy for website. Knowledge Management: categorize and develop content for sales, proposal, and past performance libraries. Implement and manage proposal process. Strategize plan and win statements; create project outline and compliance directive. Teach technical leads a simplified writing process. Marketing and sales materials for campaigns, sell sheets; internal communications and materials, including HR Handbook and business development; Knowledge Management Library content; project outlines and compliance directives; executive summaries, statements of understanding, cover letters, corporate overviews and history, technical capabilities, solutions and performance.

CMI Management, Inc., Alexandria, VA (cmimgmt.com) federal,state government/commercial contractor (12/2008 – 10/2009) Sr. Writer / Manager for Facilities O&M and Data/Records Management. On-site, full-time. Research and develop content for sales and marketing materials. Write articles, design and write ads and trade show booths. Manage proposal and presentation process (modified Shipley); create project outlines and compliance directives; strategize, research and write technical, management, and past performance; edit drafts and final proposals for one voice and clarity. Hold color team meetings. Write and design presentations and coach presenters. Develop content for past performance and presentations in Inforouter Knowledge Management libraries. Hire, supervise, and mentor two direct reports. Wrote copy for website launched in 2009. Concepted new tag line: Big Business Capacity. Small Business Agility. Sales and marketing materials, articles, ads and trade show booths; proposals and presentations; website copy; project outline and compliance directives; executive summaries, statements of understanding, cover letters, corporate overviews and history, technical capabilities, solutions and performance. Presidium Learning Inc., Reston, VA (now Blackboard Student Services) online learning specialist with call center (9/2008 – 12/2008) Writer / Knowledge Manager for IT Educational Services: research and write sales and marketing materials; focus on content development for internal Knowledge Management Library; Wrote three, two-sided marketing sell sheets – Overview, IT Help Desk, and Student Services

– in preparation for conferences.

M.C. Dean, Inc., Dulles VA (mcdean.com) federal government contractor, electrical and electronic systems integrator worldwide 11/2006 - 8/2008 Sali Peterson, Writer, Strategist, Manager Resume Page 3 Writer / Proposal and Project Manager / Knowledge Manager. Structure, Write and Manage projects, proposals and presentations from beginning to end. Strategize, Research, Write, Art Direct winning documents with clear, powerful copy and high-impact design elements. Coach presenters. Routinely work with changing teams. Mentor interns and marketing employees. Montgomery College said of my team’s proposal for Telecom Service contract: “It was a dream response; complete; easy to find information; easy to read.”

Performed Voice Over for Apprenticeship TV/Radio commercial. Knowledge Management: designed initial form to collect and update contract information for past performance library. Research, Interview, and Write detailed project descriptions for in-house database; continually updated information/write ups. Wrote and Art Directed Brochures: Design-Build, Telecom Infrastructure, CRE Design/Maintenance, Apprenticeship Programs, and Water/Wastewater Security Articles, Speeches and presentations for Water Conference in Atlanta. Best Practices Team: strategized and wrote companywide presentations and manual; used SharePoint for virtual collaboration with SMEs.

Routinely received 97%+ evaluations and raises based on writing and knowledge management work. Proposal Wins: DC Traffic Signal Maintenance ($50M win); Critical Power for Census Bureau’s Bowie Computer Center ($13.8M win); Telecom Infrastructure for US Haiti Embassy ($1.3M win). Integrated Security for the Pentagon ($20M win); Navy Privatization of Utilities at Pax River ($495M); 5- Phase Merck HPV Facility in Norfolk, VA ($4M); Apprenticeship program ($1M DOL grant). CONSULTANT / CONTRACT PROJECTS 2006

Conceptuals, Brand Strategy, Marketing Project Management, Content Development, Research, Writing, Editing, Graphic Design Identity Development, Corporate Presence and Collateral, Special Event Design, Organization and Management, PR Peracon, McLean, VA – write/edit internal corporate materials, email marketing, scripts for sales force; assist with strategy/direction Encore Marketing Inc., Lanham, MD – content development; write/design PowerPoint presentations; write teasers, fulfillment packages and websites for retail membership marketing agency, including package/website for customers in the UK Now Flowers Inc. / Janet Flowers Wedding and Event Design, Rockville, MD International Award Nomination Packages: design and write responses to ISES International, Gala, and Esprit Award nominations, ongoing, twice per year. Create PowerPoint tours showing ambience, decor, and floral architecture. Logo Creation: create one logo to represent two sides of the business; presented a gamut of designs; finished final logo. Identity Package: create letterhead, second sheets, business cards, labels; templates in MS word for use in corporate packages, proposals and award responses; and company folder with unique clasp. Advertising: design and write full color advertising for glossy Diplomatic Registry distributed across the US and local ad campaign. Corporate Materials: design and write sell sheets unique to each audience: corporate and private social events and weddings. Scheer Partners Inc., Rockville, MD commercial real estate company with green building and biotech specialties 2005 Director of Marketing and Communications to ensure consistent brand identity and presence in the business community and media: write press releases; design and place advertising; attend media and industry functions; arrange company presence at functions; assist in directed sponsorships; conceive and hold seminars. Manage marketing efforts for three divisions and three offices. Create internal communications and newsletters; conceive, plan, and execute special events, company parties, and retreats; capture corporate information to create knowledge management library. Oversee $400,000 annual budget. Accomplishments: 1) Press Releases/Press Kit – all 2005 press releases; Press Kit – created customizable MS Word templates for each service line 2) Directed Sponsorships: MD Hi-tech Council, $12,000; Mid-Atlantic Bio Forum and Tradeshow; Philly Bio 2005, $10,000 3) Green Building Seminar – Plan and manage all details: find site, plan setup and food; create invitation, evites, handouts, banners and signs, giveaways, manage mailing, coordinate speakers and presentations 4) Greenbrier Retreat, conceived retreat and managed budget for 54 people to last detail, including ice sculpture and magician 5) 12th Annual Golf Event – concept theme; design pin flags, banners, invitation, score cards; write donation correspondence 6) Photo shoots – arranged and managed photographer for head shots for 14 agents 7) Website: content development for adjunct sites; redesign elements and write copy; design Landing Page for special events 8) Message On Hold, write scripts

9) Quarterly Newsletter – Editor; conceived new direction: design, interview, research, write; line up writers for columns and stories 10) Collateral, Advertising, Direct Mail – concept, design and write Dewberry & Davis LLC, Fairfax, VA federal government/commercial contractor 2004 Marketing Pursuit Manager. Assist new business development efforts for government and commercial projects. On-site, full time. Manage proposal and presentation process: create and maintain timelines, hold strategy sessions. Concept and create winning documents and presentations with high-impact design elements and clear, powerful copy. Write intros, history, resumes; edit technical sections. Graphic Designer for covers, tabs, and graphics to accentuate headlines, sections, captions, and callouts. Ensure quality control. Design, write, and present special projects, including Blue Ribbon guidelines: Write it Right for technical materials; Storyboarding, for visual layout; and Presenting for preparing for presentations. Knowledge Management: wrote technical, management, and performance sections for database manager to populate Deltek Vision. A highlight of my position was teaching a logical, step-by-step process from initial receipt of an RFP to delivery of a professional product. Coached key personnel to tell their stories with passion. Most noteworthy project: $5M Navy proposal won over 65 competitors – client said, “This proposal was the clearest and easiest to read.” CONSULTANT / CONTRACT PROJECTS 1996 – 2004

Concept, Strategy Development, Marketing Project Management, Research, Writing, Editing, Graphic Design. Companies range from Financial Services to Telecom Installation and Auditing, Engineering to Facilities Management, Medical Devices to Engine Manufacturing, Pet Products to Toys, Video / Broadcast to public and government projects. Major Contracts include: DYNAMIC OFFICE & ACCOUNTING SOLUTIONS, Danville, CA recruiting and placement service Sali Peterson, Writer, Strategist, Manager Resume Page 4 Wrote copy for special projects including new website. (www.dynamicplacements.com) CUSTOM CONCRETE RESURFACING, INC., San Jose, CA

Wrote and designed glossy, full-color, unique-fold commercial and residential brochures; Wrote 3, 60-second radio spots for the Santa Clara market; Wrote feature articles

MCKENZIE & ASSOCIATES, San Francisco, CA ad agency Wrote Website Copy (www.mckenzie-assoc.com), Agency Materials, and Client Copy, including editing and rewriting: PGA Golf Professional Training Program Course Materials: 29 Textbooks, 15 Seminar Books, 5 Videos, Misc. Pamphlets. Supervised Editorial Staff of Three JACOBS CIVIL INC., Walnut Creek, CA worldwide government, public contractor, civil engineering / construction management (2002) Proposal Manager / Writer / Designer. Southwestern regional efforts, including proposal for the Las Vegas Monorail ($10M fee). On-site, full-time. Use Proposing to Win methods; hold strategy meetings with executives and engineers; schedule writers and designers; create overall concepts; write corporate overview and history, past performance, and resume sections; edit entire document for one-voice and grammar; design covers, graphics and tabs; perform final QC.

TECHSERV, HQ Dothan, AL (now The Proposal Center) agency specializing in federal government proposal development (2000 – 2001) As Graphic Design Lead, traveled the country to drive the creative process for large government proposals. Major projects include: DAY & ZIMMERMAN, Philadelphia, PA – Designed Proposal, Covers, Tabs, and Special Materials for Multi-Million Dollar DOE Superfund Nuclear Waste Cleanup contract. Supervised Staff of Three.

EG&G, Gaithersburg, MD – Designed Proposal, Covers, Tabs, and Special Materials for DOE Nuclear Dismantlement proposal ($9B); wrote Executive Summary drafts, edited final. Supervised Seven. Red Team Reviewers held as exemplary, my 11x17 timeline and history section designs. FLUOR, Arlington, VA – Designed Winning, professionally printed, 8-page, Executive Summary for Navy Ford Island, Hawaii Build-out ($273M win). ENRON Building Services, San Ramon, CA commercial facilities management (1999-2002) Assisted SVP to win $9M in commercial contracts in first year. On-site, full-time. Writing/design for plans, reports, proposals, and presentations. PLAZA HOME MORTGAGE BANK / FLEET MORTGAGE, Santa Ana, CA (Fleet purchased Plaza 1995) 1994 – 1996 Director of Marketing & Graphics Production / West Coast Regional Marketing Manager Initiated centralized marketing program. Set up department, purchased equipment, established relationships with vendors. Wrote and designed innovative, high-impact, high-quality, two-to-six color marketing campaigns. Created and implemented nationwide, personalized direct-mail program. Regional VPs used the program to recruit top sales people. Marketing Presentations at Quarterly and Annual Sales Meetings, Sales Training Seminars, and Special Events. Worked closely with senior executives. Managed marketing projects and budgets ranging from $2,500 to $100,000 for 23 offices.

Fleet purchased Plaza in 1995. Heavy focus on Special Events to get Fleet name known on the West Coast; coordination; creation of promotional and presentation materials. TRADESHOW concept took FIRST PLACE and became the model for the national campaign. Designed and wrote booth, clothing concept, direct-mail packages, and sales materials. Adapted nationwide, direct-mail program for Fleet. Created Implementation Manual with step-by-step instructions, including cost-saving strategies, and budget management. EDUCATION

UC Berkeley Dept. of South and Southeast Asian Studies, MA Program Class Standing: Top 4 percent Two years graduate-level research and writing. Sanskrit Scholar. Studied Hindi and Tamil. Scholarships both years. Teaching Assistant in Sanskrit and Second Year English Composition. Tutor. Copy Editor for the Sanskrit text used across the US. Graduate Theological Union Special study completed with Honors. Simultaneous study: Sanskrit and Tamil at UC Berkeley. San Francisco State University B.A. Liberal Studies Magna cum laude Concentration in English, Humanities, and Social Sciences. Graduate level Language Study. OUTSIDE INTERESTS

US Icelandic Horse Congress; FIRC, Regional USIHC Club Member and Horse Show Management Committee Member (Marketing/PR) Two novels complete; children’s video script focused on interconnectedness of nature; and various other works of fiction Hike with Whippets; Ride Gaited Viking Horses

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