Project Management Marketing

Randal Bouverat

*** **** ***** ****** • El Segundo, CA 90245 • 310-***-**** • ac1tnb@r.postjobfree.com • @randhampton SUMMARY

• Agency- and service-side employment includes FCB/Foote, Cone & Belding, IAC/InterActiveCorp, RPA/Rubin Postaer and Associates, and TBWA\Chiat\Day.

• Clients include American Century Investments, CBS SportsLine, Colgate-Palmolive, Kaiser Permanente, Honda, L’Oréal, Mattel, NASCAR, Nissan, Pepsi Japan, PGA, SyFy channel and Universal Studios Hollywood.

• 15+ years of marketing, recruitment and market growth experience, including 7+ years hands-on content marketing, social media and operations.

• Grew client portfolio by 300% while reducing production development cycle times and costs by 20% running PMO at IAC.

• Designed and developed mobile P2P social network, CMS tools, and SaaS data platform to provide clients with community growth and predictive analytics.

• Expertise in lean production, iterative and agile marketing, and project management.

• BA from University of Southern California, MBA from New York University.

• Established and lead a non-profit that raises money and manages scholarship programs, philanthropic events and a career mentorship network.

EXPERIENCE

gether (gethercontent.com)

Founder and CEO 2011 – Present

• Providing marketing services to Fortune 500, mid-sized and startup clients.

• In 2014, pivoted Gether from app development into a content marketing, social media and branding consultancy.

• Designed and developed a mobile-first, data service platform. Part SurveyMonkey, part “Survey Says,” the front-end was an entertaining Q&A/polling app with game layer that encouraged a P2P community to generate and share content. Answers and predictions yielded data. On the back-end, built a cloud-based social analytics dashboard/CMS for advertisers and agencies to enhance engagement using predictive analytics.

• Designed and developed mobile P2P social network, CMS tool and SaaS data platform. Conducted A/B testing, iterated and grew community to 1,000 members while enabling businesses to measure content engagement. Independent Consultant 2014 – Present

DA14 Media

• Developed and delivered unique content marketing model to showcase business milestones using live video syndication with social media campaign support. Startup responsibilities include marketing, content, business development, media relations and client relations.

• Partnered with public relations agencies as a private-label channel partner. Achieved steady growth in direct- client base of small-medium businesses.

United By Sound

• Developed multi-platform business strategy for entertainment startup.

• Conceived content marketing strategy, established social community platforms, website, digital distribution channels, social media plan and crowdfunding strategy. Saddington Baynes

• Developed strategy to expand and enter “brand-direct” market for global leader in creative content production.

• Generated 300 high-value, target leads and established customer relationships. South Bay Cities Council of Governments (South Bay Environmental Services Center) 2009 – 2011 Director of Operations and Marketing

• For agency serving 5 million constituents, repurposed branding and creative into consistent positioning, logo, messaging, website and social.

• Produced content and launched and managed social media presence to grow constituent database by > 30%.

• Planned, earned approvals and implemented strategic measures to improve critical software using new technologies for project management, database, content management, marketing, communications. Streamlined operations on secure cloud-based systems, creating high-availability for field resources.

• Implemented HR office, compliance procedures, and aligned compensation, recruited key staff and managed volunteers while liaising with Mayors and other elected and appointed officials from 15 cities. Idhasoft 2007 – 2009

Director of Professional Services

• Led business development and account management, including client relationships, requirements gathering, lead generation, SOW/RFP responses and sales.

• Strategic collaboration with delivery/Project Managers, offshore team, software sales/licensing, remote/managed services and consulting practices.

• Generated targeted recurring sales revenue and up-sell opportunities via contract, contract-to-hire and direct hire services in ERP, CRM, business intelligence, data warehouse and web development.

• Established 12 new clients in first year in industry sectors including high-tech, government, financial services, video games, bio-tech/pharma, entertainment, internet/new media and energy. Technical Connections 2006 – 2007

Business Development Manager & Recruiter

• Business development and recruiting at Los Angeles-based technical services leader, generated revenue through direct-hire and contract placement.

• Placed technical and functional professionals across industry sectors including high-tech, bio-tech/pharma, financial services, media and entertainment. Established new clients in finance and entertainment industries. Modis IT (now, Adecco Group North America) 2005 – 2006 Business Development Manager & Recruiter

• Business development, sales and recruiting in direct hire practice for Fortune 1000 company.

• Led new practice in placements, profitability and gross revenue for first 6 months.

• Established new clients in the entertainment, media, law, high-tech, and bio-tech/pharma industries. Independent Consultant 2002 – 2005

• Strategic online marketing services to clients in the entertainment, media and high-tech industries. IAC InterActiveCorp 1999 – 2001

VP of Web Services, Styleclick

• Evaluated and identified new market opportunities for leading e-commerce solutions agency.

• Led 5 departments during hyper-growth: digital studio, project management, front-end development, rich media and creative for over 20 client accounts. Hired and restructured group into cross-functional, account team-based matrix (agency model).

• Introduced formal project management function and training. Reduced costs by 20% and grew client portfolio by 300%.

• Led U.S. side of international joint venture, including relationship management, project management and development team for Styleclick Japan.

• Audited corporate strategy and redefined product, pricing and service offerings to include licensing during successful merger of software developer, ModaCAD, and USA Networks/USA Interactive (subsequently, IAC).

• Participated in acquisition and management of key clients, CBS SportsLine, NASCAR, and the PGA. Spectratek Technologies 1997 – 1998

Manager of Marketing and Business Development

• Marketing, media and promotions strategies for 20 year-old holography pioneer.

• Repositioned brand and product lines and successfully entered new target markets. Early career experience in traffic/project Management and account management for FCB/Foote, Cone & Belding, Rubin Postaer and Associates, and TBWA\Chiat\Day.

EDUCATION

New York University - Leonard N. Stern School of Business MBA, International Business

Emphasis: Entertainment, Media, Technology

Internship: BMW North America, M3/Motorsports Brand Management University of Southern California

BA, International Relations

Minor, French

Internship: U.S. Trade Representative, Office of Public Affairs University of Cambridge

USC Cambridge Summer Program

Courses in Political Economy and Romantic Poetry

SKILLS

Platforms and Productivity: Google Apps, Google Drive, MS Office, Keynote, Skype, HTML, Photoshop, GitHub, Dropbox, iTunes Connect, iOS, Android, QuickBooks, ADP, Oracle, Photoshop, Brand Management, Account Management, Content Creation, Asset Management, Customer Journey Development, Persona Development, Copywriting, Editorial, Mobile Applications Development, Analytics, QA, Testing, Reporting, HR, Recruiting, Organic and Paid Content, SEO, SEM, Remarketing, Slack

Marketing, Analytics and Social: Google Analytics, Google AdWords, YouTube, Facebook Ads/Insights, Power Editor, LinkedIn, Twitter Ads, Mixpanel Analytics, Pinterest, Instagram, Messenger, Tumblr, Snapchat, Salesforce Marketing Cloud Social Studio Training, Hootsuite, HubSpot, Postcron, ConstantContact, MailChimp, UrbanAirship Project Management: MS Project, Basecamp, Trello, Asana CRM: Salesforce, SalesNexus, Insightly

CMS: SquareSpace, WordPress

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