Manager Management

SENIOR LEVEL POSITIONS

PROGRAM & PROCESS MANAGEMENT

PROFILE

Results-driven and performance-focused senior level professional, with a prolific career and numerous years of cross-functional experience in large-scale project and program management, strategic marketing, product management, customer service, financial analysis, and operations oversight.

Creative and solutions-oriented executive; commended for developing and implementing strategies and programs for startup companies and Fortune 100 corporations, while maximizing new business opportunities.

Goal-driven consultant and articulate communicator, and a critical and independent thinker; equipped with well-defined entrepreneurial acumen and well-honed interpersonal, problem-solving, technical, decision-making, and multitasking aptitudes. Ethical, trustworthy, and self-starting and self-motivating.

CORE COMPETENCIES

Program Management (strategic)

Project Management (tactical)

Strategic Planning and Implementation

Forecasting and Budgeting

Resource Allocation Client Relations and Negotiation

Troubleshooting and Process Efficiencies

Lean Six Sigma YB, Agile, Scrum

Employee Supervision and Training

Cross-functional Leadership and Team Building

PROFESSIONAL EXPERIENCE

JWCrowley Consulting (business providing consulting services on business performance and program management) Dallas, TX

Consultant 2010–Present

Oversee and perform contract consulting work including strategic marketing, planning, as well as vendor and program management for numerous small companies, such as Digital007.com, Thumbs Up Discounts, and BulkX, LLC. Consulting work was mostly done during nearly four years of elder care responsibilities when working normal hours was impossible. Work was handled mostly via eLance (now Upwork).

Highlights:

Redeveloped the product strategy for BulkX, a mid-size ecommerce company, including planning and overseeing the redevelopment of the website (user experience, look and feel, new functionality), redeveloping product descriptions, legal documentation, website content, and various business strategies,

Worked with Thumbs Up Discounts, a start-up company, in creating a new shopping/restaurant customer loyalty and rewards program, including developing the initial business strategy and all printed and online materials, developing the company’s first website (user experience, look and feel, etc.), and providing guidance to the owner on numerous other topics.

Managed numerous copy writing and editing projects, including the development of training materials for a New Orleans finance software company. Improved training and product materials were directly responsible for a 200% increase in sales.

HRJWC, LLC (parent company of sassymart.com) Dallas, TX

Co-founder and Marketing Director 2013–2015

Contributed in building and launching sassymart.com, an online shopping website featuring trendy fashions for women and men.

Assumed full accountability in conducting research on key market and business strategies; identifying product offerings; overseeing the pricing strategy; and managing the store’s website and social media sites.

Worked collaboratively with customers in answering and settling all issues and orders.

Highlights:

Significantly increased website traffic and order activity monthly through the sassymart.com, eBay, and Amazon.com sites.

Contributed in conducting initial and ongoing market research for the business strategy; organizing the LLC corporation; developing all website and other content; and identifying key product offerings.

Citigroup Inc. (the leading global bank) Irving, TX (1997–2010)

Director and Senior Manager, Channel and Program Management 2005–2010

Functioned as subject-matter expert (SME) in charge of providing strategic marketing, operations, product, and program management services across multiple delivery channels.

Administered the entire marketing aspects of assigned delivery channels, which included financial forecasting and budgeting, product management, profit and loss (P&L) analysis, operations, and training.

Executed a wide array of business strategies encompassing customer communications, social media platforms, and delivery channel management.

Partnered with departmental managers, while proficiently analyzing and researching on-us and off-us customer, historical, and product usage data in the marketplace to establish a comprehensive sales strategy program.

Solely monitored the adherence of program strategies to business objectives, while troubleshooting project issues.

Consistently ensured the production and delivery of quality marketing collateral, in coordination with external creative, operational, and production vendors.

Highlights:

Positioned the company for growth as reflected in achieving and surpassing revenue goals by 20%; and making it possible for the sales group to exceed goals after acquiring over $6B in accounts receivable.

Boosted profits as well as sales and retention rates after redeveloping the features, benefits, and cost structures of numerous monthly subscription and one-time fee products.

Developed and implemented numerous projects which optimized channel revenues by 15%, increased accounts receivable by $1B over plan, and generated more than 5% improved commissions for sales agents.

Facilitated training programs to over 4,000 sales agents; consequently generating 15% increase in sales channel revenues.

Earned recognition as a proactive product spokesperson while acting as a single point of contact for all internal and external partners, customers, and vendors.

Established a reputation for continuously handling increasing responsibilities by earning fast-track promotions from manager to senior manager, and finally to director and senior manager of channel and program management.

Received individual and team service excellence and achievement awards for outstanding work performance.

Earlier Positions Held:

Senior Manager, Customer Retention and Loyalty 2002–2005

Manager, Strategic Marketing and Program Management 1997–2002

EARLIER CAREER

RTKL Associates (a global architecture, planning, and design firm) Dallas, TX

Project and Process Manager (Contracted through Adia)

UT Southwestern Medical Center (a prominent medical education and biomedical research institution) Dallas, TX

Project Manager

EDUCATION

Bachelor of Science University of Texas at Austin, Austin, TX

Bachelor of Arts University of Texas at Austin, Austin, TX

PROFESSIONAL DEVELOPMENT

Lean Six Sigma Certification – Yellow Belt: 2015 GoLeanSixSigma.com

Microsoft Office Suite Windows Operating System Internet Applications

Leadership Development, Management, and Communications Courses Citigroup & Online

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