OLGA DRAGUNSKY

*** ********* ***** 312-***-****

Gibsonia, PA 15044 ac1tkf@r.postjobfree.com

BUSINESS DEVELOPMENT, MARKETING AND SALES EXECUTIVE

Marketing Executive with extensive experience in industry leading nationally based organizations. Team player with strong people management skills along with proven ability to build customer loyalty and exceed revenue and financial objectives. Expert in generating revenue and developing innovative solutions. Proven record of achievements and demonstrated ability to realize innovative marketing endeavors ensuring impact in varies industries. Successful track record of building brand awareness through multi-channel marketing and promotional campaigns.

AREAS OF EXPERTISE

Salesforce, Sigmacare, Access and other CRM software

Strategic Corporate and Market Development

Building Strategic Partnerships

Branding Development

Team Building

Customer Retention

Time Management and Organizational skills

Contract Negotiation

Service and Product Marketing Strategy

Event and Trade Show Management

PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS

OLGA DRAGUNSKY MARKETING AND SALES CONSULTING 2006–2011 and 2013-Present

Provider of marketing and sales consulting services across diverse industries in Chicago, IL and Pittsburgh, PA.

Freelance Consultant

Generate revenue increases up to 35% across multiple industries by conceiving and implementing marketing programming and collateral materials.

Increase national brand awareness through development of e-commerce strategies and branding.

Build strong and lasting executive level business relationships.

Manage and design social media plans and company websites expanding organizational marketing reach by 25%.

Develop and promote events for Italian - American Chamber of Commerce across diverse media outlets; featuring specific culture, cuisine and lifestyle simulations with conglomerate display of international sponsors and exhibitors of the top Italian and American companies.

QUALITY LIFE SERVICES, Pittsburgh, PA 2015-2016

Long term care provider with 10 facilities and a pharmacy located within Western Pennsylvania.

Director of Marketing and Business Development

Developed and oversaw the implementation of strategic marketing plans and business development forecasts to achieve the Company’s objectives for census and case mix. Developed, managed and tracked non-allowable advertising budgets.

Managed team of 20 people.

Planned and oversaw advertising and promotion activities, including online, television, radio and direct mailings.

Recommended health care business development initiatives to situate QLS as a full continuum of care provider on the cutting edge of consumer's wants and needs.

Ensured effective control of marketing results and initiate correction action to guarantee that achievement of marketing objectives falls within the designated budgets.

Monitored external and internal environment for development of new market segments.

Established and maintained relationships with long-term care industry influencers, key strategic partners and primary referral sources.

Developed market campaigns for new services or a specific community event, including formulating a specific budgets and expenditure plan.

Assisted homes in physician recruitment as requested.

OLGA DRAGUNSKY 312-***-**** Page 2

VIVERE HEALTH, Franklin, TN 2011-2013 Joint-venture leader with Reproductive Endocrinology specialists to develop Surgery Centers and Specialty Laboratories.

Vice President of Marketing

Increased revenue by 60% through development and execution of corporate strategic growth plan.

Developed and managed marketing budget of $500k-1.5M.

Increased overall growth by 30% through de novo development and mergers and acquisitions.

Responsible for identifying critical business issues requiring strategic communications, implementation of programs and activities to provide image-building value to the Company/maximum exposure in the media.

Developed and implemented same-store-growth plan for all markets/operations.

Managed multi-state sales and marketing team.

Managed entire communications function; including all aspects of public relations, marketing, internal and external communications.

Increased national brand awareness through development of e-commerce strategies, branding and collateral materials.

Acted as the National spokesperson.

Oversaw social media and website development.

Designed and launched innovative national on-demand webinars to educate stakeholders on the latest industry advancements receiving over 25,000 hits for each offering.

UNIVERSITY OF ILLINOIS AT CHICAGO, Chicago, IL 2005-2006

Medical Center Department of Reproductive Endocrinology and Infertility

Marketing Director

Achieved 40% higher patient flow by targeted networking with referring physicians.

Increased grant amounts received by 22% enabling delivery of greater number of offerings and enhanced style for educational programs and special events.

Developed and designed content and layout for the department’s representation on hospital internet website.

REPRODUCTIVE GENETICS INSTITUTE, Chicago, IL 2001-2005

One of the most reputable medical institutions in the world known for impact in infertility services and genetic disorders.

Director of Marketing and Business Development

Designed advertising campaigns for radio, newspapers, national magazines and direct mail. Grew revenue and customer growth 20%.

Increased exposure 33% through successful organization of national and international trade shows and public events by establishing working relationships with national down and upstream organizations to promote company services.

Initiated and conducted press conferences and interviews with national and international media to enhance organization’s community exposure.

Orchestrated copywriting, design, and print production of marketing and advertising materials and conducted media negotiations.

EDUCATION

B.S., Major: International Marketing Management and Finance. Minor: Business Law

The George Washington University, Washington, D.C.

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