Susan L. Crowden

Summary of Expertise

Dynamic professional with 20+ years of proven sales management, business development, and marketing experience in CAD/CAM, CAE, & PLM. Recent experience with Social, Mobility, Analytics, Collaboration (SMAC), Enterprise Digital Transformation (EDT), Internet of Things (IoT) and Metrology.

10 years President of Oswego Technology Corp., a Systems Integration Company (SI) and Value Added Reseller (VAR) delivering complex software solutions for CAD/CAM, CAE, & PLM, including implementation and training.

Breadth of experience with implementing many different PLM solutions in the marketplace, including Dassault Systems ENOVIA EV6, SmarTeam and others.

Exceptionally conversant with MCAD, ECAD, Composites, FEA, MFG & PLM solutions.

Wide array of experience in various vertical segments including Aerospace, Discreet Manufacturing, Utilities, and Defense.

Excellence in Customer Service, maintaining 95% account retention.

Extraordinary interpersonal skills combined with the ability to build relationships, resulting in repeat business, continually developing positive customer testimonials and referrals.

Effective listener and communicator, collaborating with an array of Companies, Departments and Professionals, including CEO’s, VP’s, CFO’s, MFG Mgr, EE Mgr, Design Eng, Plant Managers, Purchasing and IT professionals.

Self-motivated, operating autonomously most times and within a group or team.

Professional Skills

Contracts & Negotiation Account Management Marketing Presentations

Identifies Pain Points Presentations Cross-functional Collaboration

Project Management Budgeting Analysis Forecasting

Problem Solving Manager & Mentor Strategy & Business Planning

Analytical & Well Organized Closing Business Goal Achievement

Sales Automation Software Microsoft Productivity Continuous Training & Education

Excellent Communicator Software Process Consulting & Automation

Susan L. Crowden

Curriculum Vitae

ADAPTIVE CORPORATION – Hudson, OH

Senior Sales Executive April 2016 - Current

Responsible for new business development and new logos in the areas of PLM, CAD, CAM, CAE, and Metrology.

Account Plan Development, including locating target markets and target contacts, account due diligence, including financial statement analysis.

Interfacing with technical teams to ensure proper customer expectations, architectural alignment on specifications, software functionality and hardware requirements.

Sold and serviced various solutions for customers such as:

B/E Aerospace - CATIA

Kuraray - SIMULIA

SHI - SmarTeam

PERSISTENT SYSTEMS – Santa Clara, CA

AVP PLM and Engineering Services July 2014 – October 2015

Responsible for new business development, in the areas of PLM, Social, Mobility, Analytics, Collaboration (SMAC), Enterprise Digital Transformation (EDT) and Internet of Things (IoT)

Account Plan Development, including locating target markets and target contacts, account due diligence, including financial statement analysis.

Interfacing with technical teams to ensure proper customer expectations, architectural alignment on specifications, software functionality and hardware requirements.

Sold and serviced various IT solutions for customers such as:

Tektronix

Merit Medical

Beretta

IDEX SOLUTIONS – Portland, OR

PLM Sales Executive July 2007 – July 2014

Responsible for new business development, resulting in the addition of 75 new customers to date, creating $2MM in Annual License Charge renewals and annual production of over $1MM net software sales.

Spearheading entire sales process, including locating target markets, managing technical resources, identifying needs, satisfying performance goals, and negotiating and closing sales.

Responsible for all aspects of business development activities, including order processing, lead generation, marketing, and proposal generation.

Interfacing with technical teams to ensure proper customer expectations, architectural alignment on specifications, software functionality and hardware requirements.

Sold and serviced PDM, PLM, MCAD, ECAD and FEA solutions for customers such as:

Flow International $500K SW/ $375K Svcs

Ran-Tech Aero $550K SW/ $200K Svcs

ITT Defense Systems $675 SW/ $150K /Svcs

Curriculum Vitae (cont’d)

ALL BROKERS REAL ESTATE – Portland, OR

Principal Broker/Real Estate Consultant November 2004 – July 2007

Principal Broker, managing a small group of Realtors.

Developed over $2MM in sales in the first and second years of production.

Acted as both Residential Buyers Agent and Sellers Agent.

Established relationships with commercial buyers and investors.

Researched and implemented land development and planning projects.

Support Sales team at Corporate Headquarters and remote offices.

MSC SOFTWARE – Santa Anna, CA

Senior Account Manager September 2002 – September 2004

Exceeded sales goal each year, including 150% of goal for 2003-2004.

Responsible for new customer development, software sales, installation and implementation of Product Lifecycle Management (PLM) solutions, including CATIA MCAD, ECAD, ENOVIA V6 and SmarTeam; Finite Element Analysis (FEA) solutions, including NASTRAN, PATRAN, MARC; and Enterprise H/W systems.

Sold and serviced PDM, PLM, MCAD, ECAD and FEA solutions for customers such as:

Tinker AFB $500K SW/$250K Svcs

TECO Westinghouse $550K SW/ $200K Svcs

Northrop Grumman $200 SW/ $150K /Svcs

Nordam $350K SW/$250K Svcs

OSWEGO TECHNOLOGY CORP. – Portland, OR

President, Owner, Founder May 1989 – August 2002

Multi-million Dollar Systems Integration Company – Specializing in the sale, installation, and implementation of B2B E-Commerce solutions, primarily focused in the Utilities Industry, Process Manufacturing and Discreet Manufacturing.

Sold and serviced PDM, PLM, MCAD, ECAD and FEA solutions from vendors such as:

Computervision’s Optegra, CADDS4, CADDS5, Theta, GIS

SDRC’s Metaphase

Motiva’s Document Manager

FileNet’s Product Suite – including Green Pastures w/EDGE

PC Docs

Documentum

Open Text

Action Technology

SmarTeam

Saros Document Manager

Curriculum Vitae (cont’d)

Sold and serviced PDM, PLM, MCAD, ECAD and FEA solutions for customers such as:

Bonneville Power Administration $750K SW/$1MM Svcs

PG&E Gas Transmission $150KSW/ $250K Svcs

Arco Alaska

NW Natural Gas

City of Seattle

King County Metro

Federal Highway Administration

Northrop Grumman $200 SW/ $150K /Svcs

Nordam $350K SW/$250K Svcs

Education

Education

Ball State University

B.S., Marketing

Muncie, Indiana May 1981

References

Available upon request

Contact this candidate