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Marketing Director

Location:
Ontario, CA
Posted:
August 10, 2017

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Resume:

DAVID L. COX

909-***-****

Ontario, CA

ac1rmb@r.postjobfree.com

CAREER OBJECTIVE

To secure a position in which my skills, education, and work experience will be challenged as part of a team or to build a team to meet and exceed company goals, objectives and revenues.

QUALIFICATIONS

Over 35 years of progressive experience in developing & implementation of strategic marketing and advertising plans for direct response campaigns using direct mail, email, print, social media, web, radio and television/cable.

Development of cross function marketing plans.

Create and managed marketing budgets and objectives.

Creative Director for copy & graphic designs of marketing and collateral material.

Analyze & evaluate business and marketing by creating KPI, BTG, ROI, ROAS, CPL, CPS, cancels, occupancy, inventory and other reports.

Managed regional and national media planning and purchasing.

Manager of internal & external teams-agencies.

CRM management, customer communications, loyalty, retention, lifetime value, brand identity and data mining for list selection and list acquisition.

Business Marketing Applications: Business Intelligence, Business Objects, Access, Excel, PowerPoint and Google Analytics, email and CRM programs,

Created and manage reporting systems for operations, sales, marketing, customer retention and acquisitions to maintain a consistent growth in sales and revenue.

Fundraising Non-profits: created & directed implementation of marketing and fundraising plans.

Designed relational databases for marketing, sales and operations.

Developed & implemented cause-related marketing with clothing, food and makeup industries.

Updated and expanded a national child abuse hot line with integrated database of services nationally.

WORK EXPERIENCE

UPS Ontario Hub (International and National package Delivery) 12/07/16-Present

PM Ramp Supervisor

Manage 6-15 crew members.

Direct aircraft into gates and supervise the loading and unloading of cargo.

Adhere to all OSHA, FAA, TSA, City, State, Government, airport, UPS, union guidelines and procedures.

Inspect aircraft for damage exterior and internal pre-offload and pre-load report all damage or malfunction.

Make sure all paper work is filled out for regular and Hazmat cargo and Hazmat is loaded correctly.

Inspect aircraft for packages that are out of place that could be hazmat or explosives.

Train and certify crew on proper procedures for loading and unloading aircraft.

Train and certify crew on the safe operation of Tugs, Dollies, Belt Loaders and K-loaders to avoid injury and or death.

Review and observe weekly, monthly and yearly crew members to see that they meet operating procedures, meet TSA, FAA, OSHA, airport and UPS requirements.

Check all cargo cans loading onto aircraft for damage, check manifest, wait and balance match load sheet and operations wait and balance report, departure and destinations. Solve discrepancies when found. Provide pilots with all documentation for flight computer.

David Cox Page 2

NTT Data Inc., Plano, TX (Global Enterprise Technology Service Company) 4/14-2/16

Client Support Engineer

Part of a team that monitors servers for a variety of clients. Example: Resetting/creating passwords, CPU utilization, DB-fault/non DB faults, restarting servers, node down.

Create work orders and incident tickets, complete the work orders or respond to alerts and correct as needed.

If needed to bring in the necessary resources to accomplish the tasks in a timely manner or a time frame specified in SOW document.

YMT Vacations/Travcoa, El Segundo, CA (Travel-Tour Operators) 9/95-2/14

Advertising Director/Senior Analyst

Advertising Director:

Increased revenue by 14% per year from 1995 to 2001 ($35 million to $85 million) and after 9-11 attack grew revenue by 15.2% per year. ($25 million to $65 million)

Managed two marketing departments.

Developed and implemented strategic marketing/advertising plans forecasts for direct response campaigns utilizing web, email, radio, direct mail, newspapers and magazines.

Produced and managed marketing operating budgets.

Managed print/radio media planning and purchasing.

Directed copy and graphic designs for campaigns, sales support and collateral material.

Evaluate marketing and business efforts utilizing analytical reports that include KPI, ROI, ROAS, BTG, lead conversion, campaign response by product, cost per sale, cost per lead, sales cost, and inventory against projected budgets.

CRM marketing database management for demographics, geographic and buying patterns for customer communications, loyalty, retention, lifetime value, brand identity and data mining for list selection and acquisition.

Designed relational databases using Microsoft Access for CRM, marketing, sales, operations and analytical reports.

Senior Business/Marketing Analyst, Project Manager for YMT and Travcoa

Analyze, evaluate business and marketing to provide reports for executive team and stake-holders: For operations, sales, commissions, marketing and finance using Business Intelligence, Business Objects, MS Excel and Access.

Analyzed and evaluated customer data, life cycle, demographics, geographic and buying patterns for list selection and acquisition.

Implementation and training for YMT and Travcoa with Business Intelligence and Business Objects reporting systems.

Managed database engineers to design a data warehouse to meet current and future needs for data analysis, daily operations for marketing, sale, operations, and finance

Designed reports in Business Intelligence, Business Objects, for the Stack Holders, Executive Team, Marketing, Sales and Operations; built and maintained dashboard

Responsible for database migration, mapping and testing from current reservations system to a new system. Initiated/worked with programmers to ensure that the systems structure met the required needs of each Company and our corporate office.

Streamlined reporting system to ensure each department’s efficiency in generating accurate reports for management purpose.

Supervised the local IT team for process prioritization. I was part of the National IT Team.

Served as Project manager for construction, renovations, IT projects, software implementation, new phone systems, and creating programming for call flow for sales and operations.

David Cox Page 3

Easter Seal Society, Hollywood, CA (Non-Profit helping Children and Adults) 9/94-9/95

Director of Development/Corporate Donation

Developed and managed the corporate funding program. Created long and short range strategic plans: For cause-related promotions, marketing plans, analysis and forecasting along with working with the board members and volunteers.

Olive Crest, Santa Ana, CA (Non-Profit Helping Abused Children.) 7/93-9/94

Director of Development/Marketing

Created business objective and developed strategic marketing plans for direct mail, corporate giving, grants, in-kind, gifts programs, newsletters and major donor programs. Worked with and managed our Development Board and volunteer committees to meet objectives. Developed and implemented cause related programs with the food industry.

ChildHelp Inc. Woodland Hills, CA (Non-Profit saving & treating Abused and Neglected Children) 6/89-5/93

Director of Fund Development/Marketing

Developed and managed marketing and strategic plans for direct mail, corporate development, CFC, and grant programs. Managed and developed national call center, call center database and information systems to help abused children by connecting them to counselors and services in their area while they are on the phone. Developed on-going income applications using 800 and 900 lines and managed public awareness, special events and media programs. Work with Board Members and volunteer committees to achieve funding goals and objectives. Created a series of commercials to inform public of Child abuse and aired in all markets. Created cause related marketing with businesses from clothing, makeup and computer industries. Solicit and obtained celebrity, congressmen and senator endorsements. Expanded the national hot line with a national data base integrated into a phone new phone system so services can be contacted while the person asking for help in any city in the use.

Broadcast National, Glendale, CA (Media buying and planning for radio and TV) 6/87-5/89

President/Partner

Responsible for the purchasing and planning of the National and Regional media television and radio air time for a variety of clients in the U.S. markets. Provided analysis ROI, ROAS, and analysis on the segment that produced the best response.

Wilson Advertising & Associates, Glendale, CA (Ad Agency) 8/84-6/87

Director of Media Planning/Buying, Account Management

Responsible for the National, Regional and international media purchasing/planning of television and radio air time for a variety of clients in the U.S. and Canadian markets. Developed the CRM programs for profit and non-profit companies, provided fund-raising, budgeting, planning and marketing consulting services. Developed analytics for each client to determine effectiveness of ads and programs with ROI, ROAS, CPL, CPS and over a period of time the percentage of first time clients that wMountill purchase or support in the future.

Inter-Aid Camarillo, CA (World-wide Aid relief, farming and education projects in Africa.) 11/79-8/84

North American Director of Marketing

Responsible for marketing, fundraising, operations, data center, call centers and IT department. Developed and managed the marketing strategies for direct mail, television, large donor programs and managed data processing, information systems, child sponsorship, estate planning and operations management for U.S. and Canadian offices. Increased funding; from 12 Million to 75 Million in the US, from 8 million to 25 million in Canada. Project Manager for the external and internal teams that write, edited and aired fundraising programs nationally. Developed commercials and TV shows to raise funds, and created a reporting system to determine the effectiveness of every minute of the show with ROI data at the end of each show and developed celebrity endorsements. Served as Project manager for development of custom software for fundraising department, operations, accounting and analytical requirements and completed the goals in the required time-frame and with-in the designated budget.

Filmways Audio, North Hollywood, CA (Sound & Recording Company) 3/77-10/79

Audio Engineer/Technician

Designed audio systems and mixed audio for a variety of shows that included: Academy Awards, American Music Awards, Country Music Awards, JFK Honors, Super Bowl halftime shows, Parades, shows for Disneyland, Disney World, road tours and studio recoding for a variety of groups.

David Cox Page 4

EDUCATION

Mount San Antonio College, Walnut, CA New Horizons Computer Learning Center, San Bernardino, CA

Major: Business Administration & Management Major: CompTIA, Net Plus, CCNET and CCNA

Additional Education includes Business Management & Analytics, Business Marketing, Business Intelligence, Business Objectives, Project Management, Direct Response, Grant generation, L1 & L2 level work & IT Management, Phone Systems and Creative Solutions



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