Sadika Hamdulay

Overview

A vivacious, high energy, dynamic professional with account and portfolio management in advertising as well as a strong 14 years Media planning/buying background. I have an uncanny gift to build lasting partnerships, successfully penetrate the most difficult new and existing markets and capture market share. I consistently deliver high return on investment, meeting targets and among the top-quality planning and account management performers in the South African advertising market. My reputation for drive, tenacity and perseverance to deliver quality in service and product offering is unrivalled amongst my peer group. My talents include negotiating the best price across various platforms and making sure we get the best value across board. Ambitious always finding solutions to problems, delving into the creative realms, resilient and a fast learner.

Core Capabilities

Tv Planning placing Commercials on TV Channels Dstv,Mnet,Sabc & ETV

Radio Planning reaching individuals through most listened radio stations

Have experience in the calculation of GRP’S, reach, frequency, CPP and run cross tabulations from research data to identify potential target markets.

Outdoor Planning and Print planning making sure the client’s message gets out into the market reaching high traffic areas.

Managing Budgets, reporting budget breakdowns making sure within budget all times

Global Reporting

Great client service skills and maintaining good client relations

Specialities and industry/ key account experience

Interpretation of advertising market research, trend and competitor analysis to identify client needs and sell solutions

TV content acquisition and scheduling

TV production and planning

Post campaign analysis

Planning and forecasting

Client relationship management

Filtering instructions to client service team

Account sign off making sure all invoices get paid on time

High Level of direct client responsibility and managing media and production budgets

FMCG - Proctor & Gamble (Pantene, Head & Shoulders, Nice & Easy, Pampers, Always, Vicks, Body on Tap, Dolce & Gabbana, Gucci and Dunhill, SC Johnson, Pick n Pay and Edcon

Automotive – Ford, Mazda and Volkswagen

Telecoms –Vodacom, MTN and Telkom

Foods - KFC, Ferrero, Nutella, Tic Tac & Kinderjoy

Pharmaceuticals- Pharmaton, Dulcolax & Antistax

Petroleum & Oil – BP and Castrol

Beverages- Coca Cola, Coke Zero, Coke Light Valpre, Sparletta & Brandhouse

CAREER SUMMARY

Primedia Broadcasting – Johannesburg

April – August 2017 – Senior Media Planner & Insights (Freelance)

Clients –94.7,702,Cape Talk & KFM

Reference – Taryn Hood 083-***-****

Ogilvy Go – Johannesburg

May – July 2016 – Senior Implementation Planner (Freelance )

Clients –Dischem, ANC, Department of Water & Auto Trader

Reference – Keith Groves 082-***-****

Mindshare (Group M) – Johannesburg

February – December 2014 – Senior Implementation Planner

Clients – Mazda, Ferrero Roche, Nutella, Kinder Joy, Tic Tac, Pharmaton, Antistax, Dulcolax, Bp and Castrol.

Handling over 100 million over one year

Reference – Jeanette Furstenburg 082-***-****

Reporting to the Client Director responsible for generating TV channel plans revenue by proposing innovative and creative advertising solutions across all above the line Media. I create uniquely developed media solutions for across board and assist clients to create brand awareness, product interaction and integration in a targeted environment, with very little wastage. Liaison between client, production team and media agencies. Analyse media campaign performance to deliver the best ROI. Delivering Post analysis and competitor analysis when campaigns are done

Young & Rubicam ( Y&R )

May 2012 – January 2014 – Group Account Director

Pick n Pay

Reference – Cathy Coyle 083-***-****

Responsible for taking instructions from client and distributing to necessary departments like Media, Production, DTP, Traffic and accounts. The budget book was my main responsibility which included every item that was booked for the entire year costing out media and production.

Overseeing a total of 400 million a year.

MediaEdge

November 2011- April 2012- Senior Implementation Planner

Edcon – Edgars, Jet, CNA and Boardmans

6 months Freelance Contract

Reference Janice Bergman 082-***-****

Retail FMCG planning on all mediums.

Universal Mccan

January 2010- August 2011 - Senior Media Planner

Heita Telkom Mobile Launch

Reference –Ormy Tshosane 084-***-****

Launched Telkom Mobile in South Africa, worked with creative agencies, strategy and planning to help maximise the launch and implement all the strategies. Huge campaigns on all mediums everyone was aware that Heita was the new cell phone network now available in South Africa. Making sure awareness was reached on Brand, Retail and all Product levels.

MediaEdge - Cape Town

October 2007 – February 2008 -Media Buyer

Brandhouse

Reference- Anjulien Coetzer 076-***-****

Responsible for buying and purchasing media across all platforms for certain brands like Heineken, Smirnoff Spin, Windhoek, Amstel, Foudry and Tanqueray.

Mediacompete – Johannesburg

April 2005 – September 2007 and January 2009 – May 2010 Implementation Planner/Buyer

Proctor & Gamble

Reference – Nicky Naido 082-***-****

Managed a number of accounts for Proctor and gamble increased ROI for Pantene, Dolce & Gabbana and Puma Fragrances. Responsible for weekly tracking of ratings making sure all brands reach the required objectives.

Mediacompete – Johannesburg

March 2008 – December 2008 – Implementation Planner/Buyer

Coca Cola

Reference – Helen Christo 082-***-****

Responsible for Planning media on Coke, Coke Zero, Fanta, Sparletta and Valpre.

Worked on the Brr launch and well as the 007 Coke Zero launch. The clients were extremely happy with our innovation and executions of both launches.

Music For Pleasure – Johannesburg

August 2003 – March 2005 – Implementation Planner/Buyer

Nu-Metro, Gallo Records and New Business

Reference – Adolph Letsoala 082-***-****

Junior planner working closely with the strategist making sure all music releases were advertised.

Universal McCann – Johannesburg

April 2002 – July 2003 – Started as a Media Buyer then promoted to Media Planner

Siemens, Boots, Telkom, Vodacom, Boots, UPS, Peoples Bank, Seiko and Department of Trade & Industry.

Reference – Lebo Mhlanga 082-***-****

The beginning of my advertising career, I started off as a Trainee Media Buyer then was promoted to Planner after the first year and tackled planning on the Vodacom Direct side.

EDUCATION & QUALIFICATIONS

High School -Rylands High Secondary Cape 2001 - Town, South Africa – Matric (grade 12)

Primary School – Rylands Primary School

Languages: English (mother tongue), Afrikaans

Microsoft Word, Excel, PowerPoint, Acrobat, Chase, Telmar, Arianna, Transmit, TAMS, AMPS, DStv-I and Media Manager

Vega Media Management Course 2005

Negotiation Skills Course

Soul Life Coaching course 2015

INTERESTS

Travelling, Pilates, Crafting, Yoga, Music, Healing, Life Coaching, helping and supporting charities, outdoor activities.

Contact this candidate