Sales Marketing

Benjamin S. Mosley

*** ******** ****** ******: 615-***-****

Franklin, TN 37064 ac1q1c@r.postjobfree.com

Results Driven Sales and Marketing Professional

Accomplished professional with 20+ years experience in healthcare sales and marketing, customer enablement and management. Innovative leader with track-record of success in developing solutions to drive profits, improve processes and build markets. Strong background in creating effective sales and marketing campaigns maximizing results in traditional, digital and eCommerce environments.

Core Skill Areas

Sales and Marketing Strategy Revenue & Profit Growth Customer Enablement Database Marketing

Digital Marketing Direct Response eCommerce Initiatives Goal Setting & Fulfillment Customer Acquisition Process & Efficiency Improvement Innovative Problem Solving

Aggregate Interesting Results

Created and implemented a quarterly set of procedures for sales teams, including timeliness and frequency of various customer development and relationship management tools eventually adopted as standard for teams.

Developed and implemented innovative account-scoring system, which identified priority clients and aided sales reps in focusing time and efforts accordingly maximizing profitably and reducing time waste.

Developed and trained new sales team achieving 30% growth in capital-equipment sales, replicating skills and abilities through effective team building skills with training material development and communication.

Achieved an average of 13% year over year sales growth within equipment and supplies by initiating effective marketing strategy and incentive-based programs for sales reps

Managed the allocation of sales goals for 600 reps, assigning achievement standards based on planned objectives providing leadership and training to aid in the success of achieving and exceeding goals.

Grew social media presence and impressions by 50% with dedicated marketing campaigns and targeted content.

Built Marketing campaigns using business insight, customer insight and market intelligence to deliver most effective marketing communications increasing customer engagement 11% over prior year.

Led negotiations resulting in increase of vendor financial contributions to support sales and marketing programs by 118%, providing additional resources and aiding in business sales initiatives.

Appointed and managed six-person telemarketing team to drive customer retention, equipment lead generation and focused product campaigns. Successful results led to expanded operation, growing to 20+.

Achieved 150% of sales plan within first year for new direct-sales channel, with second year results exceeding first year sales by 170%--a result of effective marketing and advertising strategy.

Grew divisional revenue by 10% via development of a national selling program. Increased new customer response by 30% through promotional programs and improved customer reactivation by 50%.

Drove first year eCommerce to exceed annual goals within three quarters, and implemented Search Engine Optimization efforts which resulted in 180k+ web visitors per month.

Developed co-branding relationship with industry-leading teaching institute to distribute catalogs inside their schools and feature their students creating mutually beneficial partnership and driving sales.

Professional Experience

National Distribution and Contracting, Nashville, TN 2016-2017

Master Distributor for Medical Supplies

Director of Marketing

Create and implement marketing programs to deliver the value proposition message to the healthcare provider market for medical supplies and equipment manufacturers. Sell annual marketing programs that include digital marketing, direct marketing and sales meeting access to corporate partners. Seek new business partnerships to find new revenue streams. Create marketing materials to offer the healthcare provider, by specialty or market segment, products to improve patient care and outcomes. Implement digital marketing and social media to drive website traffic and usage. Manage external vendors for marketing services.

Benjamin S. Mosley, Page Two

Mobile: 615-***-**** w ac1q1c@r.postjobfree.com

Henry Schein, Greenville, SC 2006 – 2016

Fortune 500 distributor of healthcare products and services to office-based practitioners.

Capital Equipment Business Initiatives Lead (2007 – 2016)

Charged with creating and implementing sales and marketing incentive programs, training sales managers and presenting programs nationally to 600-rep sales force. Led key campaigns for customer growth. Managed product and marketing for $250M equipment category, driving equipment sales through incentive-based compensation and end-user promotion. Maximized marketing funding and sales growth through account management of large vendor partners. Launched Laboratory Website for $180M clinical laboratory and reagent business including design and digital marketing to improve customer experience. Drove website traffic using SEO, digital marketing, search engine marketing and web content application.

Henry Schein, Greenville, SC

Management Consultant (2006 – 2007)

Hired as contracted business developer focused on identifying opportunities for sales process improvement and marketing strategy. Worked within multiple cross-functional teams in the facilitation of integrating acquisition companies and other management projects.

Weisman’s, St. Louis, MO 2004 - 2005

$50M manufacturing and distribution company.

Vice President – Marketing

Oversaw and planned a new direct-to-customer sales division and eCommerce site. Managed circulation, catalog production and promotion for three separate catalog titles in business as well as consumer channels. Directed IT development for in-house efforts, designed systems for product development, merchandise planning, and reporting.

Angelica Corporation, St. Louis, MO 2000 – 2004

$400M manufacturing and distribution company

Vice President – Marketing

Managed and created divisional marketing programs for 310 retail locations, eCommerce (www.lifeuniform.com), and catalog channels. Authored and delivered marketing presentations for division spin-off to investment groups and equity funds. Represented company in various public relations events, including TV and Major League Baseball sponsorships.

Director – Marketing

Led all marketing programs and initiatives and purchased all print media for retail, catalog and eCommerce channels.

Additional Professional Experience

Dowling Textile, McDonough, GA, Director – Marketing / Manager – Catalog Marketing (1998 – 2000)

$400M manufacturing and distribution company

Academic Background

Masters of Business Administration – Wake Forest, Babcock School of Management, Winston-Salem, NC

Bachelor of Arts – Economics – University of North Carolina, Chapel Hill, NC

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