Self Driven Marketing Professional Loaded with Grit

A visionary and goal setter with the fortitude to achieve the unthinkable in business and in life. Over 15 years of solid and proven experience in B2C and B2B marketing and leading go-to-market strategies in support of business goals and objectives. Core Competency

Marketing & Advertising - Brand Management - Brand Strategy - Budget Management - Business Development - Campaign Planning - Client Relationships - Contract Negotiations - Digital Media - Experiential Marketing - Marketing Strategy Merchandising - Product Launches - Product Marketing - Public Relations - ROI Analysis - Sports Marketing - Social Media Industry Experience

Automotive, Banking, Beverage, Big Box Retail, C-Store, Grocery, Healthcare, Manufacturing, Retail, Restaurant, Power Tools & Outdoor Products, Sports & Entertainment, Luxury Aviation Notable Highlights

Marketing Strategy and Campaigns

• Worked with Home Depot on development of three National Advertising Campaigns in 2012 and 2013 including TV, Radio, Digital, E-mail, Social Media. TTi Marketing Team was awarded Marketing Partner of the year in 2012 from Home Depot for the RYOBI Brand. 2013 campaign increased outdoor product March sales 165% and May Year Over Year lift of 46%.

• Successfully launched a new product campaign despite severe budget challenges and poor in-store product placement of the RY- OBI Inverter Generator by utilizing a creative Digital, PR, Social and CRM campaign resulting in a 394% sales lift in the sec- ond year, 30,000 new leads into the RYOBI database and future product placement into all 2000 Home Depot Stores.

• Conducted brand audit on six-franchise dealership leading to a decision for corporate name change, internal and external communication changes, and Social Media implementation and management. Developed strategy to launch new name on restrict- ed budget. Resulting in dealership sales increase in otherwise flat environment, Customer Satisfaction Scores improved to top 10% of the General Motors Zone average (Sept. 2010-rolling 3-month) and Hyundai franchise was ranked 1st in the Southern Region for the 1st half of 2010.

Digital, E-Commerce, Social Media Marketing

• Analyzed consumer shopping experience on The Home Depot e-commerce website from home landing page to shopping cart for Outdoor Products category. Presented findings and areas of opportunities to The Home Depot which led to revised pages in the Outdoor Products section including: search, filters, product placements, recommended buys, banners, icons and video.

• Led the implementation and development of Social Media and Bloggers for RYOBI Outdoor Products. Resulting in increased sales of key products, enhanced customer service and brand awareness. Set the industry standard for Social Media and received recognition from Home Depot.

• Developed and launched two e-commerce sites, including research of products, copy, web design, drop-ship distributor fulfill- ment. One focused on home health care supplies and the other on fitness supplies.

• Drove the growth and expansion of Public Relations initiatives resulting in a 268% lift in hits including publications, blogs and video blogs in one year, 2012.

• Organized a six-week business to consumer cause campaign driven through social media and PR resulting in 15,000 shoes being donated to Haiti relief efforts, local press coverage at dealership collection site and Silverado shoe drive-a-way. Experiential Marketing and Promotions

• Led Regions highest automotive dealership sales growth, +14%, driven from improvement of event lead generation.

• Sold over $1.25 million in Experiential Marketing events and campaigns to dealer groups to hit 100% of 2008 sales objective despite down economy, bad PR, shrinking budgets and struggling automotive industry.

• Developed a six-month Cause Marketing PR Campaign (SnydersFight4Air.org) tying the Carolina Chevy Dealers with the Ameri- can Lung Association’s Big Ride Across America. A 3300-mile cross-country cycling trip in 48 days resulting in $13,000 raised; 1 event fundraiser, 402 Facebook followers, 100 Twitter Followers; over 10,000 visits on web-site; three published press releases; two live television interviews; one 30 minute radio interview.

• Example of Events: NHL Carolina Hurricanes - NHL activation; Patriotic Festival - Military Initiative; Chevy Youth Baseball – largest grassroots roll out in GM history; Auto Shows/Trade Shows; Lowe’s Motor Speedway guerrilla marketing; Divisional Sales Training Rallies; Chevy Drive for Perfection – grass roots youth initiative; NASCAR Chevy Day & Hospitality. Kristin S. Mosley ac1q0o@r.postjobfree.com / 864-***-**** 313 Julianna Circle Franklin, TN 37064

Sales and Account Management

• Successfully negotiated 100% renewal of client business generating over $1 million in sales in spite of the looming year long NHL lockout.

• Obtained 100% Client Retention for four year, 95% client retention in five years. Lost one client due to merger. Experience

PR Solid Marketing - Franklin, TN 2015-2017

Marketing Strategist

An integrated marketing communications agency focused on digital media and e-commerce creating marketing strategies, providing tactical direction, solutions while enhancing the consumer experience that are smart and differentiated from the competition. Techtronic Industries (TTi), Outdoor Products Division – Anderson, SC 2011-2014 Director of Marketing North America, Outdoor Products Division TTI is a $5.4B Manufacturing Company. Led North America’s marketing team planning, developing and implementing short and long-range marketing strategies and campaigns. Responsible for a portfolio of brands supplying big box stores. Experience is broad reaching from the foundations of understanding customer behavior, to creating positioning, to planning marketing campaigns - plus everything in between.

Snyder Marketing & Communications - Greenville, SC 2009-2011 Principal

An integrated marketing communications firm focused on providing marketing strategies and solutions that transforms how consumers think about brands.

GM R*Works, an IPG Company – Atlanta, GA 2006-2009 Full-service promotions and event partner dedicated to serving General Motors portfolio of brands. Focus was planning, executing and measuring special events, promotions and sponsorships across all mediums to yield the highest impact for General Motors. Local Marketing Association Business Development Specialist South-East Region Hand selected for new position to solely cover the Southeast Region concentrating on General Motors dealer group business and relationship development. Created, pitched, planned, developed, executed and oversaw experiential events and promotions at the local level for 104 dealer groups across six General Motor Chevrolet, Cadillac, Buick, GMC, Hummer, Saab. Experiential Marketing Specialist

Managed Chevrolet divisional events, promotions and budgets for both General Motors and Dealer Groups in 15 markets across five states resulted in tripling Dealer Group spending on experiential marketing by educating groups and delivering results. Nashville Predators – Nashville, TN [National Hockey League] 1999-2006 Account Executive, Corporate Partnerships

Sold and managed accounts for Corporate Partnerships to the Nashville Predators and Arena including: signage, radio, television, website, print media, hospitality, in-arena and retail promotions, in-game elements and community relations. Senior, Account Manager, Corporate Partnerships

Provided account management and quarterly reporting summaries to top corporate partners. Education

West Virginia University – Morgantown, WV

Masters in Integrated Marketing Communication - 4.0 GPA 2011 Bachelor of Science in Business Administration emphasis in Marketing, Minor Communications 1999 NCAA Division 1 Varsity Letter Winner - Track & Field Certifications

Dale Carnegie Training Leadership for Managers Certification Dale Carnegie Training for Outstanding Customer Service Certification Portfolio

http://bit.ly/2wtWgfP

Kristin S. Mosley, Page 2 ac1q0o@r.postjobfree.com / 864-***-**** 313 Julianna Circle Franklin, TN 37064

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