ALAN SMITH
**** ******* ***** *****. *****: 864-***-****
Monroe, NC 29651 Email: ac1oj9@r.postjobfree.com
KEY ACCOUNT MANAGER – ACCOUNT EXECUTIVE - BUYER/CATEGORY MANAGER A top-performing National Sales & Buyer/Category Manager experienced in managing major national accounts, maintaining long-term relationships, and maximizing sales opportunities. Accomplished in serving as first point of contact, acting as liaison, and connecting with key executives and stakeholders. Efficient in meeting customer needs and objectives by leading timely/successful delivery of solutions. Adept in driving pricing, shelving, marketing, and promotions as in-store expert on merchandising, sales, and management of products. AREAS OF EXPERTISE
Business Pitches
Sales Development
Client Expansion
Business Planning
Forecasting/Negotiations
Opportunity Identification
Team Collaboration
Project Management
Sales Optimization
Vendor Management
Pricing/Marketing
Planning/Inventory Control
PROFESSIONAL EXPERIENCE
FAMILY DOLLAR, MATTHEWS, NC 2015-PRESENT
BUYER/CATEGORY MERCHANT
Responsible for $750M annual sales budget; consistently achieving sales and profit objectives.
Began this role managing Baby and Oral Care categories where Private label diaper bid was renegotiated saving
$15 million in annual margin dollars. Promoted to DSD Frozen-Dairy-Bread-Cake desk in April 2016.
Delivered complete overhaul of Frozen, Bread, and Ice Cream category assortments that resulted in double digit comp sales increases. Just Completed Milk and Refrigerated assortment reviews planned to deliver the same.
Completed multiple JBPs with key national CPG companies and set promotional planning in place for fiscal 17-18. HENKEL (DIAL), GREENVILLE, SC 2012 – 2015
KEY ACCOUNTS MANAGER
Establish, maintain, and expand relationships with key retail clients including value channel, key grocery, and distributor accounts across the US with annual volumes of $10-15M+
Manage P&L line accounts including assigned sales quotas, meeting profitability expectations and strategic customer objectives, and maintaining high customer satisfaction ratings
Continuously drive sales, volume, and distribution through management of diversified funding for large retail customers
Lead solution development efforts by thoroughly addressing customer needs and coordinating involvement of company personnel
Achieve account targets through strategic account planning, developing performance objectives/financial targets, and establishing critical milestones
AVENTO & AVENTO SALES & MARKETING, GREENVILLE, SC 2010 – 2012 ACCOUNT EXECUTIVE
Served as key link between all clients and company successfully gaining distribution with all customers/clients within two year span
Built sales and generated future income by improving sales force for CPG companies and implementing individual marketing plans/promotional strategies
Furthered industry knowledge by researching ongoing developments and trends
Developed solid reputation resulting in the recruitment/hiring by large Fortune 500 CPG client Alan Smith Resume, Page 2
BI-LO, MAULDIN, SC 1990 – 2010
CATEGORY MANAGER/SENIOR BUYER (2003 – 2010)
Drove product marketing/awareness by developing/implementing Category Business Plan strategies and tactics
Grew multiple category shares within store through development of marketing campaigns resulting in increased customer loyalty and basket profitability
Assisted in differentiating company from competition by sourcing/identifying incremental opportunities by establishing/maintaining vendor relationships
Ensured financial integrity of company through management of $50M annual sales budget and forecasting/tracking contractual funding, bill-backs, and vendor based incentives
Optimized sales by setting planograms to spec for new items and deletions of categories and determining product mix to be carried in stores
Saved company money/increased revenue by negotiating with vendors and writing sales planners/ad circulars for all markets and pricing zones
PROFESSIONAL EXPERIENCE CONTINUED
FLOOR PLANNING ANALYST (2002 - 2003)
Researched, developed, implemented, and published store specific floor plans via new Pro-Floor and Pro-Space software integrations
Determined overall effectiveness and profitability of store section layouts utilizing store specific floor plans and recommended solutions based on results
Continually surpassed department deadlines for company floor plan completion date
Facilitated communication and fostered teamwork by collaborating with teams on sharing information and consolidating new ideas related to innovative layouts and section adjacencies CATEGORY MANAGEMENT ANALYST (2000 - 2002)
Improved workflow by providing day-to-day team support and analysis for assigned categories
Optimized product introductions, distribution, shelving, pricing, and promotional mix by supplying necessary fact- based data and recommendations for Category Business Plan
Enhanced operations by developing/producing monitoring sequence incorporated in Category Scorecard review process
Achieved staffing objectives by serving as company contact for in-house training of new associates, system problem tickets, and data integrity
Served as Subject Matter Expert (SME) regarding data mining tools associated with Microstrategy, ACNielsen, IRI, and Spectra
STORE DIRECTOR (GREENVILLE-SPARTANBURG, SC) (1990 - 2000)
Consistently achieved budgeted sales and marketing objectives by serving customers and supervising staff
Diversified marketing program and implemented fundamental change in go-to-market strategy for consumers through establishment of first Hispanic marketing program
Led store in serving as initial training store for chain regarding company Very Important Objectives (VIP) program
Reduced turnover from 160-35% in less than 18 months through hands-on orientation/training of new associates
Consistently produced promotion ready candidates for store and department management EDUCATION & TRAINING
Bachelor of Science, Business Administration, University of Tennessee, Knoxville, TN AWARDS & DISTINCTIONS
Software Proficient in Microsoft Office, Windows, ACNielsen Nitro, Cognos, Microstrategy Web, Market Expert, IRI Analyzer, Pro-Floor, and Pro-Space, Spaceman