Manager Marketing
Resume:
KERRY FINNIE
ac1oj3@r.postjobfree.com 707-***-**** Windsor, CA Linkedin.com/in/kerrybfinnie/
Objective Match my management skills and creativity with a company that believes in the power of teamwork and leadership driven by tradition and innovation. Experience Ten years in direct creative marketing with in-house marketing teams and outside advertising agencies. US Coast Guard Veteran, active duty military service 2000-2004. Education Bachelor of Science degree in Advertising from the Art Institute of California San Diego, CA - Class of 2007.
Company Work History
Manager, Sales + Marketing Garden Creek Ranch Vineyards Winery November 28, 2016 – June 5, 2017
Management of the Direct to Consumer Private Member Wine Program.
• Sales & Marketing Programming Calendar
• Overall Creative Management of in-house Luxury Product Marketing Materials
• Management of Wine Sales Online
• Detailed focus on Visual Aesthetics & Branding
• Original Photography & Copywriting production
• Email Marketing Campaigns & Member Communications
• Social Media Content Strategy & Creative Development
• Extensive Budget & Customer Data Analysis, including shipping operations and order processing
Marketing Manager, Direct to Consumer Duckhorn Wine Company
October 15, 2014 - November 25, 2016
Part of an in-house marketing team made up of five people. Managed the creative development, implementation and integration of key elements to the overall DTC Marketing Program.
• Brand Ambassador of six diverse brands
• Strategic Planning & Campaign Management
• Promotions & Email Marketing
• Product Development & Packaging Design
• Art Direction in Brand Storytelling, Photography & Video Production
• Social Media Strategy & Content Development
• Development of Creative Materials for Point of Purchase & Wine Reference Materials
• On & Off-site Consumer & Trade Event Management and hosted participation
• Sales & Marketing Monthly Summary reporting and presentation, including wholesale updates
• Donations Program Management & Compliance Guidance to the DTC team
• Retail Merchandising for 3 tasting rooms
Marketing Manager Garrett Ace Hardware & SBI Materials March 15, 2011 - October 15, 2014
Managed two elaborate marketing programs for a local family-owned business. Built programs from the ground up through creative strategy, concept, production and implementation.
• Branding & Graphic Design
• Media Buying & Strategic Advertising Campaigns
• Creative Management of outside Agencies
• Event Planning & Logistics for four retail locations
• Budgeting & Customer Data Analysis
• Website Development & Management of two unique sites
• Sales Training Program Implementation & Hiring Manager
• Retail Merchandising & New Product Integration for 4 locations
Marketing Specialist
Redwood Credit Union
September 28, 2009 - March 12, 2011
Part of an in-house marketing team made up of seven people. Worked alongside the SVP of Marketing to ensure scheduled marketing campaigns reached the highest level of quality and effectiveness, while adhering to the organizations budget, brand guidelines and forecasted goals.
• Overall RCU Brand Management including Banking, Insurance and Investments
• General Art Direction, Graphic Design & Copy Writing of all in-brand Marketing Materials
• Creative Management of outside Agencies & Independent Contractors
• Coordinator of Member Photo shoots
Project Manager The Linus Group
March 1, 2009 - September 24, 2009
A small boutique agency specializing in the field of Life Science. Clients consisted of Agilent, Cyntellect and Sequenom.
• General Project Management
• Program Development of Internal Creative Processes and Procedures
Account Manager
Haggin Marketing Inc. (now Epsilon) July 15, 2007 - January 17, 2009
A traditional advertising and direct mail agency located in Mill Valley (now in San Francisco) with a high-profile client portfolio. Managed budgets, schedules, project strategy and creative briefs for clients such as AT&T, eBay, American Express, Sunglass Hut and USAA.
• Client Liaison
• Creative Coordinator
• Email campaign Account Management
Skills Computer Software & Programs
- Ability to work on both Mac & PC programs across the board
- Adobe Creative Suite; Photoshop, Illustrator, InDesign and Lightroom
- Microsoft Office Suite; Word, Excel, PowerPoint and Publisher
- Animoto and MAC video software programs
- WordPress Website Hosting & Development
- Vertical Response and Campaign Monitor email platforms
- Microsoft Dynamics NAV, Vin65 and 750 eCommerce POS platforms Management
- Experienced Creative Manager from in-house teams to independent contractors
- Excellent client and customer service skills
- Humble team leader and tactful delegator
- Superior event planning, multi-tasking and project management
- Data driven, skilled in sales reporting, forecasting and inventory control
- Experienced training program creator and presenter
Organizations & Volunteer California Waterfowl Association
Committee Member – Santa Rosa Chapter
April 2015 - Current
Alexander Valley Winegrowers Association
Board Member & Marketing Committee
May 2016 – January 2017
References
Carol Reber, SVP/CMO at Duckhorn Wine Company Directly reported to at Duckhorn Wine Company
ac1oj3@r.postjobfree.com
Jennifer Kolivosky, General Manager, Direct to Consumer at Duckhorn Wine Company Co-worker at Duckhorn Wine Company
ac1oj3@r.postjobfree.com
Adam Ivor, Co-Founder/President at Gliding Eagle
Colleague & Co-worker at REI
ac1oj3@r.postjobfree.com
Alyson White, DTC Sales Manager at Gary Farrell Winery Colleague as Board Member/President of Alexander Valley Winegrowers ac1oj3@r.postjobfree.com
Gordon Fowler, Vice President at Stripe N Seal Inc. Committee Member & President of CWA Santa Rosa Chapter ac1oj3@r.postjobfree.com
Ursula Donahue, Human Resources Professional at LGC Biosearch Technologies Co-worker/Hiring Director at Duckhorn Wine Company ac1oj3@r.postjobfree.com
Karen Graves, Marketing Manager at Healdsburg Lumber Company Co-worker at Redwood Credit Union
ac1oj3@r.postjobfree.com
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