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Technical Marketing

Location:
Saint Paul, MN
Posted:
August 05, 2017

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Resume:

Valerie Hockert

Phone: 320-***-****

Email: ac1ofr@r.postjobfree.com

Publisher...Editor...Writer...Educator...Management...Leader Team Builder...Problem Solver...Developer...Multi-Task...Creative...Successful SUMMARY

Creative, detail-oriented publisher and writer with more than 20 years’ experience writing for businesses in corporate sector, small business, and in publishing industry. Possess great editing and project management skills. Thrive in fast-paced environments and consistently meet deadlines. Publishing background includes national publications, books and newsletters. Technical writing background also includes teaching in community college.

Demonstrated ability to develop theories out of pattern, condense material to its important components, manipulate abstract concepts, formulate hypotheses, and impose structure.

Developed curriculum and teaching materials, with efficient use of technology to deliver instruction through various delivery modes.

Directed all aspects of production and pre-production in publishing.

Senior management professional with strong background in marketing, product development, and promotion.

Strong team leadership ability focusing on resources and projects toward organizational goals and successes.

Proven ability to produce survey work, develop questionnaires, interview, and test hypotheses for acceptance or rejection against known evidence, and produce documentation in a technical format.

Displayed ability to develop theories out of pattern, condense material to its important components, manipulate abstract concepts, formulate hypotheses, and impose structure.

Achieved success in developing various media campaigns and marketing programs with consistent brand messaging.

Demonstrated ability to work in a high pressure, fast-paced environment.

Worked closely with sales teams, vendors, media, and community.

Displayed strong problem-solving and issue management skills.

Exhibited analytical abilities, self-motivation, independence and flexibility in multitasking.

Taught technical writing, English, Composition, and Humanities courses in college. AREAS OF EXPERTISE

Advertisements

Animated Explainer Videos

Articles

Banners

Biographies

Blog Posts

Books

Book Descriptions

Book Reviews

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Brochures

Business Cards

Business Plans

Business Communications

Business Photos

Business Proposals

Business Writing Courses

Charts & Graphs

Complaint Letters

Contracts

Cookbooks

Curricula

Door Hangers

E-book formatting

E-books

Editing

E-Magazines

Facebook Posts

FAQs

Fund Raising Materials

Ghostwriter

Google Ads

Grant Proposal

Greeting Cards

Instructional Materials

Job Descriptions

Landing Page

Magazines

Maintenance Manuals &

Materials

Newsletters

Online Curricula

Online User Guide

Policy and Procedure

Manuals

Postcards

PowerPoint Presentations

Press Releases

Presentations

Product Descriptions

Product Photos

Promotional Materials

Proposals

Real Estate Descriptions

Reports

Research

Resumes

Sales Letters

Sell Sheets.

SEO Copy

Social Media Content

Speeches

Story

Summary of

Accomplishments

Table of Contents

Tables

Talking Business Cards

Training Manuals and

Materials

Twitter Posts

User Guides

Video Clips

Website Content

Whiteboard Videos

Writers’ Classes

Writers’ Workshops

WORK HISTORY

06/85 to present

Contractual Writer

•Analyzed the need of target audience.

•Arranged or produced illustrations, charts, photographs, and drawings to be included in documents.

•Assisted other professionals with the development and production of technical materials.

•Authored online manuals, websites and other documentation in online format.

•Collaborated with designers, engineers, technicians and other professionals, and integrated findings into technical documents, and relevant content.

•Composed communication from product developers for users of the products.

•Conducted research of technical manuals and journals.

•Contracted with publishing company a textbook on the mechanics of writing.

•Coordinated projects with external vendors.

•Created technical, instructional, maintenance, procedure, product and user manuals.

•Designed promotional material and ensured materials to be camera ready.

•Determined appropriate mix of documentation and reference materials to communicate that value, promote successful customer usage, and demonstrate maximum customer benefit.

•Developed all levels of product documentation.

•Devised technical product content and technology features of greatest value to customers. Hockert - 3

• Directed successful media relations activities.

•Edited and revised material prepared by other writers.

•Ensured accuracy, completion, and consistency of information within documents.

•Established work-around solutions to copy and graphic changes.

•Executed and planned strategic marketing campaigns that supported the initiatives of contracted company.

•Extracted product information from technical specifications and interaction with the engineering team.

•Formulated web pages for the internet.

•Incorporated up-to-date on compliance regulations and product changes or enhancements into new creative development.

•Indexed and cross-referenced documents.

•Interfaced with clients to determine needs, analyze and interpret technical information and design appropriate content.

•Investigated problem areas and addressed them in their proper context of writing technical documents.

•Maintained effective working relationships with media representatives.

•Managed all activities in preparation of labels products and in compliance with FDA requirements.

•Monitored quality of written materials.

•Originated column on mechanics of writing for national publication.

•Oversaw as well as prepared layout of material for publication.

•Performed quality assurance tasks to ensure high level of work quality throughout the documentation process.

•Prepared technical and instructional articles for national publications.

•Produced easy-to-use customer product documentation and user reference materials.

•Proofread materials for conformance to established standards, styles, and quality.

•Provided peer review and editing support.

•Regulated consistency and set standards in various communication vehicles.

•Researched various schematics, design specifications, diagrams, and test specifications.

•Searched for trends in demographics, visibility and market perceptions, and published findings.

•Selected appropriate format, developed detailed outlines and wrote text.

•Supervised all activities in preparation of product catalogs.

•Supplied rough drafts of publications for review with the project staff.

•Taught and developed training classes.

•Tracked changes for materials needing revision upon reprint.

•Utilized engineering drawings and design specifications and incorporated into technical documents.

•Wrote technical documents on contract for various corporations. 06/81 to present

Freelance Writer & Editor

•Wrote educational, profile, and fiction articles for national publications.

•Wrote column on travel writing for national publication.

•Wrote a computer program for a unique, personalized story system.

•Wrote instructional aids, fund raising materials, consumer booklets, brochures, advertisements, and a column in a community newsletter.

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•Wrote travel articles for national publications and brochures.

•Wrote books on: physical exercises, resume writing, job hunting, business writing, and creative writing.

•Edited law journals, and educational journals.

•Edited articles for college professors, and other professionals.

•Edited a monthly community newspaper; supervised all aspects of production; copy editing, design, and layout.

•Edited area newsletter.

•Edited and critiqued manuscripts, educational, legal, and medical papers.

•Edited articles for college professors, and other professionals.

•Interviewed for, compiled and published articles on issues relating to writing, health, physical exercise, and crafts, for a variety of national magazines

•Gathered and analyzed information concerning various popular interest issues, including psychological, business, and consumer topics. Compiled and published research findings.

•Gathered and analyzed information concerning various legal issues. 01/01to 05/15

Adjunct College Instructor

Community Colleges

Minneapolis, St. Paul, Alexandria, MN

•Taught technical writing; provided online and classroom instruction focusing on technology, research, document design, organization, and writing style consistent with business and technical communication, including technical reports, proposals, product specifications, and user manuals.

•Developed college courses in film studies, philosophy, literature, humanities, and journalism.

•Taught various literature, journalism, humanities, and English courses, utilizing different styles of writing, both in the classroom and online.

05/95 to 07/98

Publisher/Managing Editor

Val-Tech Publishing

Woodbury, MN

•Published of two national publications.

•Supervised all aspects of production and pre-production. Assisted with design and layout of publication, and editing.

•Edited and published two monthly newsletters.

•Interviewed and wrote articles on movie/television stars and other prominent people.

•Designed direct marketing campaign with as high as 43% return.

•Purchased bimonthly publication and raised it from newsstand circulation of 200 to 51,000.

•Sold advertising for the two national publications to major corporations. EDUCATION

•M.A., Liberal Studies, Hamline University, St. Paul, Minnesota.

•B.A., English, University of Minnesota, Minneapolis, Minnesota.



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