Douglas A. Pedersen

*** – **** Bear Mountain Parkway

Victoria, BC V9B 6T8

M.647-***-**** E: ac1nxr@r.postjobfree.com

CAREER OBJECTIVE

To continue in a position as a Senior Sales and Market Manager Professional Summary

A National Director and Regional Sales Manager with 30 years of experience in the field of sales of hospital products, services, solutions and selling concepts. Key strengths include managing sales teams, sales, corporate contract programs, marketing and product launch management, as well as fostering key relationships and developing entrepreneurial programs in Hospital Healthcare, Private Market, Homecare and Distribution/alternative channels, while Balancing Performance and Growth Results to achieve goals. For the right role, I am willing to relocate. Career Highlights Include:

Strategic Player and Manager with strong Integrity, Leadership, and Growth focused Miller Heiman and CRM funnel driven for opportunity management Excellent analytical skills - able to analyze regional market potential and create sales (funnel) reflective of territories potential

Responsible to live and exemplify the Values: Integrity, Accountability, People, and Performance Coach, develop and lead by providing developmental and growth opportunities Oversaw individualized training and development plans for direct reports Conduct annual performance reviews and bi-annually interim performance reviews and created and executed action plans based on these reviews

Built and maintained exceptional employee engagement throughout the sales process and across functional teams

Responsible for departmental compliance with company policies and managed corrective actions Multiple and Consecutive years of sales and profit achievement Managed Key multiyear, multimodality wins within Alberta Health Services and HSSBC Managed the relationship with some of the largest hospital Health Regions and GPO’s in Canada Proficient with Managed Equipment Services (MES) opportunities and New Product Introduction (NPI) processes, Infrastructure Products (IP – Ceiling mounts, booms, mounts and procedural lights). Clear understanding of PPP, P3 and Infrastructure Process of new builds and renovation opportunities Developed and Maintain Key C level and Upper Management Relationships Distinguished Sales Award recipient and Sales Incentive winner - Top Regional Sales Manager 2014 in Canada, along with President type awards for top sales or manager for each company represented since 1993

CAREER EXPERIENCE

National Director of Sales – Toshiba Canada Medical Systems 2016 – Present Reporting to the President and CEO of Toshiba Canada Medical Systems. Responsible for building a developing the sales organization, through leadership and mentoring. Responsible for all the entire sales channel; from order to installation, managing the sales account manager organization. Building strong relationship and connections in the C-Suite, Procurement channels and RFP process. A key member of the executive management team. Providing skills mentoring, processes development and leadership.

Regional Sales Manager – Draeger Medical Canada 2012 – 2016 Reporting to the President and CEO of Draeger Medical Canada. Responsible for working with Account Managers, Clinical Application, Technical Application Specialists, Field Service personnel, implementing goals and objectives, leading the sales portfolio towards regional growth, provided leadership and management to sales force, setting development goals for sales through continued key relationship building and successful strategic partnerships. Motivation to our teams to develop, and achieve both business and personal goals, by being involved and including management to drive strategic solutions, thinking and growth. Built a new sales force with key clinical based model to drive growth and take IB business in less than 2 years. Managed RFP and Health Region C Level contacts and lead contract negotiations on behalf of the Western Sales Team.

National Sales and Market Manager – GE Healthcare Canada 2010 -2012 Reporting to the General Manager CS – LLS and PCS, a special request to move and be responsible for building a new P&L for all accessories and supplies, managing a sales force comprised of inside, contract, distribution and direct sales channels, for all GE Healthcare modalities, inclusive of Life Support, Monitoring IT, Diagnostic Imaging, X-ray, Cardiology, Ultrasound, Maternal Infant Care and Homecare. Built relationships with 3rd party supplies to complete in the One GE Healthcare solution. Led as the 3rd party coordinator as part of the MES Project team for Humber River Regional Hospital Ontario. Working with America’s product managers and financial controllers to develop, grow and expand GE Healthcare’s base of business in Canada. Member of the senior management board providing solutions, input and results for alternative distribution channel growth, management of all distributors, while generating gross profit and sales growth in all healthcare sectors. Managed the distribution channel for Vital Signs Inc.’s integration into GE Healthcare Canada. Regional Sales and Service Manager – GE Healthcare Canada 2003 – 2010 Reporting to the General Manager of CS – LLS and PCS, initially as Datex-Ohmeda as Regional Sales Manager (RSM) and after the 2003 acquisition by GE Healthcare, as GE Healthcare CS – RSM. Responsible for working with the Product Managers and National Service implementing goals and objectives, leading the sales and service portfolio towards regional growth targets. Provided leadership and management to sales and the service force, setting career development, sales/order goals, performance appraisals, building key relationships and successful strategic partners. Implementation of Growth goals, annual targets and Net Promoter Scores for high customer satisfaction and customer focused responses. Motivated team members to achieve both business and personal goals by coaching and including management to drive towards stronger sales and service organization. Key Accomplishments Include:

• Built Strong clinical sales team covering Western Canada

• Built nurturing lasting customer focused relationships

• Exceeded Growth in 4/5 territories, and 80 to 100% to plan in all years of service

• Lead my team in service solutions and customer satisfaction results measured by NPS of 11%+ over 4 years

• Was a leader of the Integration of Datex-Ohmeda into GE Medical Systems in 2003 and part of the integration of the new model as One GE Healthcare in 2009

• Completed Six Sigma – Green Belt

• Continued to perform and contribute at a level outpacing changing expectations. National Sales and Market Manager

Mallinckrodt, Nellcor and Tyco Healthcare 1993 – 2003 Reporting to the National Sales Director, responsible for sales and gross profit growth of medical manufactured and distributed products, services and concepts. Managed 7 direct sales representatives and the Source Medical Distribution partnership

(became Cardinal Healthcare in Canada) Product manager for Anesthesia and Respiratory Products.

Key Accomplishments Include:

• Created the standards for sales min/max for direct and distributed products.

• Managed Source Medical Distribution Agreement and relationship.

• Product Launched the DAR product line to Canada market exceeding expectations

• Interfaced with and was a member of the Global Product Team for Respiratory

• Managed the relationship of the largest GPO’s in Canada. Sales Representative

Nihon Kohden America Inc. 1986 – 1993

Reporting to the US National Sales Director, responsible for the sales and gross profit growth of Patient Monitoring, EEG, EMG, Cardiology, Respiratory and Defibrillation Product lines. Won the first Patient Monitoring System sale in NA, in 1987. EDUCATION

Toronto General Hospital Cardiovascular Perfusion - Anesthesia Tech Training 1982 Memorial University of Newfoundland BA 1981

High School Honors – Booth Memorial St. John’s NL 1977 INTERESTS AND ACTIVITIES

• Continual Learning Path – Personal Selling Skill courses, Strategic Selling, Spin Selling, Funnel Management, Miller Heiman Training, Blue Sheet Management etc.

• Advanced Excel, Word, PowerPoint and Outlook Courses

• Presentation planning and delivery skills

• 2nd and 3rd World Mission and Support

• UN Health Initiatives and Healthcare Planning – Facilitator and Project Assessment REFERENCES

Available upon request.

Contact this candidate