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Mark A. Venezia

**b Old Topsfield Road, Boxford, MA 01921 • 617-***-**** • ac1nul@r.postjobfree.com Senior Sales, Business Development, and Marketing Executive Market Development, E-Commerce, Sales Operations

Career Summary

● Top performing sales and marketing executive offering an impressive 20+year background in national and international sales. Extensive experience in global sales strategies and cross-cultural business environments. Provide comprehensive direction and impactful leadership in highly competitive manufacturing and consumer goods markets.

● Produce business strategies that clearly define product advantages, sales initiatives, and forecasted performance, and develop highly qualified sales and marketing teams. Cultivate long-term client commitments in competitive markets. Key Competencies

Motivate, lead, and develop top-producing sales teams • Drive profitable growth • Boost sales and market shares • P&L management • Brand building • Public relations • Social media Experience

Senior Vice President of Global Partnerships Spreadshirt.com (Boston, MA) 2010–2016

Managed operations of the sales, business development and implementation teams for 11 countries including accountability for monthly, quarterly and annual revenue targets

Prospected, built and managed new sales pipeline, presentations product and service contract service agreement negotiations and deal closings

Built and maintained relationships with major partners like CNN.com, Nissan, Holiday Inn, Sony Music France, Coke DE, The Sun UK, and more than 15 Multi Channel Networks

Forecast and budgeted global sales revenue and set realistic sales goals by region

Powered explosive international sales growth by 103% in 2012 and by 73% in 2013

Grew North American partnerships from $3.9M to $28M VP Global Sales and Marketing, North America Spreadshirt.com (Boston, MA) 2007–2010

Created and executed numerous search marketing strategies that incorporated forward thinking for North America, bringing a new level of innovation and creativity to campaigns

Managed email marketing, SEO, SEM and affiliate marketing for North America

Oversaw public relations and brand positioning

Managed operations of sales and business development teams for 11 countries, including accountability for monthly, quarterly, and annual revenue targets

Prospected, built, and managed new sales pipeline, presentations, product and service contract service agreement negotiations, and deal closings

Recruited and hired North America sales and marketing team of 22

Forecast and budgeted global sales, and set realistic sales goals by region Mark A. Venezia

17b Old Topsfield Road, Boxford, MA 01921 • 617-***-**** • ac1nul@r.postjobfree.com Page 2 of 3

VP Sales Gather.com (Boston, MA) 2006–2007

Created, implemented, and launched the sales strategy for Gather.com, often referred to as the “Myspace for grownups”

Hired trained and motivated a team of seasoned account executives

Created and executed national revenue strategies and business processes with the focus on F100 clients and world class advertising agencies

Directed development team to create world-class proprietary ad serving engine, which has since been generating 90% of revenue

VP Sales and Marketing Gather.com (Boston, MA) 2005–2006

Created and managed the online and offline advertising/marketing programs to build brand awareness, drive traffic, build membership and creative team responsible for the website design and functionality

Created and managed email retention programs and developed additional online and offline programs to increase membership

Developed programmatic content-rich user experiences such as writing competitions and contests to drive member acquisition and retention Director of Marketing Services National Leisure Group (NLG) (Woburn, MA) 2002–2005

Created and implemented strategic marketing brands, customer acquisition and retention strategies segmentation models and collateral across all house and partner brands

Managed $24 million annual media budget for leading private-label cruise and vacation company with over 40+ national brands (Orbitz, Expedia, Yahoo, Walmart, BJ’s, Sam’s Club, Priceline and more) and 2 house brands (Cruisesonly and Vacation Outlet)

Maximized ROI of all advertising dollars by focusing investment on the most efficient media outlets including direct mail, newspaper, magazine, television, radio, online, public relations and special events

Developed and analyzed existing and new media vehicles to recommend a media mix strategy to brand managers

Created PR strategy and plan for NLG corporate and all NLG brands to maximize exposure in market and within supplier and financial circles, resulting in 3 monthly press releases and Boston Herald front-page coverage re. vacation plans during Democratic National Convention

Produced New England’s largest consumer travel showcase “Vacation Expo” for years 1994–2004, generating $9 million in sales and 20,000 consumers annually

Managed 150+ vendors, 200+ employees, and $500K budget Mark A. Venezia

17b Old Topsfield Road, Boxford, MA 01921 • 617-***-**** • ac1nul@r.postjobfree.com Page 3 of 3

Director of Retail Marketing National Leisure Group (NLG) (Woburn, MA) 2000–2002

Managed overall relationship between NLG and the retail brands including Vacation Outlet and BJ’s Vacations

Oversaw efficient and effective use of marketing funds to produce qualified travel inquiries and sales

Directed retail operations, media planning, event marketing, new-product launches, and promotional campaigns

Increased revenue of Vacation Outlet by 18% in 2000, while decreasing its marketing spends by 12%

Managed team of 2 marketing managers and 2 print/Web designers

Provided creative direction and oversaw production on all advertising design, including newspaper, magazine, direct mail, radio, billboard, and TV Additional Experience

Director of Retail Development National Leisure Group (NLG) (Woburn, MA) Director of Retail Sales and Operations National Leisure Group (NLG) (Woburn, MA) Education

Marketing and Finance

BS cum laude Boston College School of Management (Chestnut Hill, MA)

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