Marketing Manager

MICHAEL S. BLOODSAW

Atlanta, GA 404-***-**** ****************@*****.***

CRM ANALYST

Extensive career experience in product and solutions marketing with expertise in executing and supporting B2B/B2C marketing portfolios in industries that include finance & banking, CPG, Pharma/Healthcare and retail.

A respected performance-driven professional in emerging technologies, mobile and CRM systems, Web-based applications and Software / Platform-as-a-Service (SaaS / PaaS) specific service architectures.

AREAS OF EXPERTISE

Program/Portfolio Development

Program Deployment

Salesforce.com Admin / Management

Customer Relationship Mgt. (CRM)

Social Media – Engagement

Pragmatic Marketing Methodology

Customer Satisfaction Loyalty Metrics

Enterprise Data Warehouse /Analytics

Business Intelligence

Microsoft SharePoint 2013

MSSQL Server

Microsoft Integration Services SSIS

Mobile & Online/Web-based Apps

Cognos 8 & 10 Query / Designer

Java Scripting

PROFESSIONAL EXPERIENCE

CRM / Marketing / Demand Creation/Reporting

Created NCR Aptra solutions sales leads and pipeline opportunity reports using Salesforce.com with Marketo & Eloqua campaigns and customer data from NCR’s SalesCentral, a SalesCloud data repository.

Prepared CRM custom performance charts, reports and account insights in Sales Cloud to evaluate loyalty and up-sell potential.

Converted existing Excel and Microstrategy reports, dashboards to Siebel App Developer enabled reporting environment using exported pre-defined report objects and existing metadata.

Performed business process and workflow tasks & mappings to support targeted, email-nurtured campaign productions.

Data Analysis and Integration

Served as BA to SunTrust supporting internal clients’ with business and technical needs for both data and reporting resolutions. Tested and monitored SSIS custom package processes (tasks/workflows); analyzed and constructed MS T-SQL tables, queries and MSSQL stored procedures (in DEV/QA) to research Cognos report (v10.2.2)complexities sourcing from multiple data repositories

Teamed with technical consulting staff to support development for initial business and technical requirements and data analysis for enterprise business intelligence and data integration solutions.

Lead business and test case coordination for functional/technical requirements verification, updates, changes, and validations.

CAREER HISTORY

Business Solutions Analyst, SunTrust Bank (Contract) 2016 - 2016

Solutions Marketing Manager, Verint Systems 2014 - 2015

Global Field Marketing Manager, NCR Corporation 2011 - 2012

Solutions Sales & Marketing & Deployment Manager, NCR Corp. 2009 - 2011

Global Industry Program Director, Teradata Corporation 2006 - 2008

Principal Integration Consultant, Siebel Systems Inc. 2005 - 2006

EDUCATION

Georgia State University: BS degree, Communications & Marketing

Georgia Piedmont Technical College, AS, CIS, Database Specialist (2017)

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