Daniel Ness

Ph: 214-***-**** Email: ac1m95@r.postjobfree.com Dallas, Texas

CRM & Marketing Executive, MBA

CRM Application Expertise / Award-Winning Product Management & Marketing / Project Management

Website & Digital Marketing Expertise / Six Sigma / Email and Web Analysis

Experience and Leadership

Senior Marketing Manager – Academic Partnerships 2016 to Present

Develop new online education programs supported by a complete marketing campaign to drive enrollments and revenue. Actively manage education partners providing account management and comprehensive marketing functions: marketing strategy, creative development, campaign execution, and budget management.

Senior Advisor – Dell Digital Marketing Services 2015 to 2016

Program and Project Manager directing the development and deployment of hospital websites for a national multi-state hospital system. Managed the complete program and project management process that coordinated the efforts of cross-functional teams and delivered patient portals, online bill pay, appointment scheduling, online registration, classes/events and mobile apps.

Results:

Integration of Salesforce and marketing automation program to enhance messaging.

Developed and deployed 22 new hospital websites and 10 new enhancements.

Director of Marketing (Product Management) – Perkins Healthcare Technologies 2013 to 2015

Developed and marketed Integration & Automation medical systems, clinical analytics solutions, and workflow systems for hospitals, medical centers, and surgery facilities. Designed a new website and implemented an integrated marketing campaign that included video, content development strategy, online information (brochures, videos), SEO/SEM strategies, podcasts, press releases, social media, print and targeted email campaigns. Developed and implemented a Salesforce-based lead generation and retention program that built profiles combining contact information, financial data, services, and website information based on the pages visited.

Results:

Developed and implemented a Salesforce-based lead generation and retention program that integrated external data to create profiles that allowed for personalized and targeted sales and marketing communication. Contributed to a 20% increase in revenue.

Chaired the company’s Product Development Committee that generated the product road map and determine the development priorities for enhancements and new products.

Director of Customer Experience – Humana 2010 to 2012

Managed CE team that handled the relationship between 320 medical centers and 600 national employers. My teams handled contracts, pricing, services, protocols, and owned the relationships with the employers, medical centers and patients.

Results:

Driving force in the design, development, and implementation of a Salesforce Customer Experience application for 100 client specialists. The application created a workflow path and combined financial, services, and communication data to build profiles into a customized Salesforce CRM system that enabled personalized messaging.

Customer Experience team delivered 10% revenue growth on a $300 million national base.

Salesforce CE system and proactive client engagement drove a 33% increase in customer satisfaction.

Vice President of Marketing & Product Management - Implicit Monitoring Solutions, L.P. 2006 to 2010

A leading technology company providing asset monitoring and control solutions using satellite communications to deliver business critical data to global clients via a web-based reporting platform. Designed a new website and implemented an integrated marketing campaign incorporating video, new visuals, digital marketing, SEO/SEM strategies, social media, print advertising, email campaigns, podcasts, press releases and partner channel portals. Managed the product management process for new products.

Results:

Used Salesforce CRM to manage client relationships and send out marketing communications.

Website visits increased by 88% and sales by 55%. Achieved Top 5 Google ranking for all key words.

Director of Client Services - Aeroxchange, Ltd. 2000 to 2006

Developed, marketed and implemented a comprehensive suite of e-commerce solutions that served a consortium of 34 global airlines and 500 domestic and international suppliers. My team provided product management, consultative services, product marketing, training services, and implementation of web-based services for procurement, part exchanges, service requests, invoicing validation, payment processing, and strategic sourcing.

Results:

Grew the business from a “zero point” to 34 global airlines and 500 domestic and international suppliers.

Vice President of Marketing & Product Management - Physician Data Corporation 1996 to 2000

Marketed and implemented an award winning EMR and a clinical database providing benchmark reports, market research, and outcomes studies for five specialty fields.

Results:

EMR and clinical database was implemented in 400 physician practices and won the prestigious IBM Beacon Award.

Managed marketing, communications, and web-based services for 400 physician offices.

Education

M.B.A. – Indiana University, Bloomington, Indiana

Systems, Skills & Certifications

Customer Engagement - Salesforce.com CRM, MS Dynamics CRM, NetSuite CRM. Built a customized Salesforce.com client management system used by customer experience team of 100 client specialists managing 320 medical centers. Combined data sources to build individual profiles that allowed for personalized messaging and proactive client management.

PR and Media Relations – Skilled in creating and executing public relations campaigns that align with overall goals, reinforce branding and deliver valuable content. Created, wrote, and directed numerous print and video interviews focusing on a new event, product or an overall profile of the company.

Project Management – Training course of 30 credit hours. Incorporated project management plans across entire department segmented into project teams.

Product Marketing Systems – Implemented Pragmatic Product Marketing Framework and Agile product iterations in both healthcare and information technology markets.

Creative/Publishing - Experience with Adobe Creative Cloud, desktop publishing systems, Camtasia and WebEx presentations. Extensive use of Creative Cloud applications (In Design, Photoshop, Illustrator, After Effects (video and animation) to develop creative for website, sales materials, targeted advertising, and email campaigns.

Lead Generation Program - Deployed website tracking tool to identify “who” is on site, “what” search phrase was used, “which” pages were visited, and “what” information was downloaded - videos or content materials. Website tracking provided lead generation program with automated uploads into Salesforce.com for sales follow-up actions.

Website Tools – Google Analytics, Adobe Analytics, and integration of Word Press website designs, Sitefinity content management systems, imbedded video and animation, full screen visuals, downloadable brochures, website tracking tool with automated upload to Salesforce CRM, partner portals, video landing pages and SEO/SEM. Google Analytics, Net Factor tracking, video/content download tracking tool and integration into Salesforce.

Contact this candidate