PROFILE

Award-winning senior marketing communications and public relations professional, with extensive aca- demic, agency, corporate and media experience, plus accreditation in public relations (APR) from the Public Relations Society of America (PRSA). A proven strategist, writer, producer and creative director with a successful track record in client service, community outreach, media coordination, and guiding the work of both internal and external creative teams. Strong people skills and the proven ability to con- nect with communities, inspire clients, motivate staff and partner with vendors. A specialist in Integrated Marketing Communications (maximizing the benefits of synergy and economy through the use of brand consistent messaging in both traditional and evolving media), currently teaching the subject as Associ- ate Faculty at the School of Journalism on the IUPUI campus. EXPERIENCE

Associate Faculty • Indiana University/Purdue University at Indianapolis (1/2011 – Present) Responsibilities include designing and teaching a course in Integrated Marketing Communications to upper classmen with majors in journalism, marketing and business, as well as public relations gradu- ate students. Specific duties include building the course website, programming on-line tests, creating and grading all homework assignments, critiquing final course projects and mentoring students. Communications Consultant • Whitman Communications (4/2015 – Present) Responsibilities involve developing and implementing strategic communications plans for both project- and contract-based clients, including the execution of all creative materials. Director of Communications • Christian Theological Seminary (1/2014 - 3/2015) Responsibilities included, but were not limited to: conceiving, writing and creative directing all media • negotiating, managing and creative directing a network of freelance graphic designers, public relations personnel, videographers, photographers, printers, and print/broadcast advertising schedulers, among others, to implement the various annual communication plans of CTS • directing the work of all on-staff communications personnel, including social media and web manager(s) • researching, developing, im- plementing and evaluating annual marketing plan(s) to promote the CTS brand, sponsored and co- sponsored events/programs, and services offered by the seminary’s multiple internal clients • develop

(gather, write and edit) content for www.cts.edu, all eBlasts (visually templated emails) sent through the various CTS databases, monitor slides and all other broadcast, print and e-materials to promote the marketing efforts of the seminary’s multiple internal and external clients • write, edit and creative direct the production of both print and broadcast materials (collateral, radio, print advertising, outdoor, etc) in cooperation with various CTS internal clients • and, serve as CTS media spokesman, as needed. Principal • Whitman Communications, Inc. (2/1991 - 12/2013 and currently consulting) Principal responsibilities included strategic marketing, client contact, media coordination, and creative direction on all accounts • writing/producing/distributing all media • directing/developing creative talent including writers, designers, art directors and production personnel • representing clients to various constituents and the media • and, new business development. Agency services included branding • marketing/communications strategy • plan implementation and creative executions • advertising, public relations and marketing communications • identity programs • publications • design & long-term imple- mentation of community involvement programs • media, relationship and grassroots marketing • crisis management. Highlights include creation of federally approved, locally adopted Public Participation Plan for the Indianapolis Metropolitan Planning Organization. Cited as a Federal Best Practice • conceived/ executed international and domestic marketing and advertising concepts for Boehringer-Mannheim and Roche Applied Sciences • designed and conducted public outreach programs for multi-year transportation studies throughout Central Indiana, funded by INDOT • designed/executed State of Indiana’s federally- funded introductory campaign for Long Term Care Insurance. See www.whitmancommunicates.com messages that move people

5334 Rue de Ville

Indianapolis, IN 46220

317/627-1614

ac1m4w@r.postjobfree.com

www.whitmancommunicates.com

JOE WHITMAN, APR

http://www.linkedin.com/in/joewhitman

https://twitter.com/WhitmanAPR

http://www.facebook.com/JoeWhitmanAPR?sk=info

Vice President/Creative Director • Handley-Miller Advertising, Indianapolis, IN (4/1987 - 2/1991) Chief Creative Officer and Board of Directors member for 60 person agency. Clients included Delta and Peerless Faucet (national); Indiana Bell/Ameritech (six state region); Wisconsin, Michigan and Indiana Hardee's; and various healthcare and financial institutions. Primary responsibilities included client con- tact for all strategic and creative communications issues • conceived, pitched/produced agency’s first network television (Delta and Peerless Faucet) • wrote/produced Hardee’s national salad roll-out crea- tive used nationwide • oversaw creative transition of Indiana Bell to Ameritech and wrote/produced print/ radio/TV used throughout the six state region.

Vice President/Creative Director - Caldwell VanRiper, Indianapolis, IN (3/1984 - 4/1987) Creative Director for half of the agency's account list, managing/developing creative staff and pitching new business. Clients included American Fletcher National Bank/Bank One (statewide); Indiana News- papers, Inc.; Knauf Fiberglass; and Paper Art/James Rivers Corp. Highlights included introducing ATM banking statewide • overseeing creative transition of American Fletcher National Bank to Bank One • won back-to-back Ninth District Campaigns of the Year (Indianapolis News, AFNB) • and, received in- ternational Clio recognition for Knauf Fiberglass. CLIENT HISTORY (partial)

Christian Theological Seminary - all departments/programs Indiana Long Term Care Insurance The Indianapolis Metropolitan Planning Organization Delta Faucet DIRECTIONS Rapid Transit Study Peerless Faucet

Boehringer-Mannheim/Roche Applied Sciences Indiana Bell/Ameritech Eli Lilly & Co. Indiana Newspapers, Inc.

Schwager Davis International Knauf Fiberglass

Resort Condominiums International Gates Learjet

The Greenways Foundation Beechcraft Aviation

Also,

Financial Institutions, including American Fletcher National Bank, Bank One and Greenfield Bank Healthcare Providers, including St. Anthony Medical, Clarian Health Partners, St. Margaret Hospital, St. Vincent Hospital (projects) and Hendricks Regional Health Network (consultation and projects) Not-For-Profits, including Children’s Bureau of Indianapolis, Indianapolis Senior Center, Big Sisters of Indiana and Young Audiences of Indiana

Arts Organizations, including The Indianapolis Symphony, Dance Kaleidoscope, Indiana Repertory Theatre and The Arts Council of Indianapolis

Food Chains, including Pizza Hut, Chi-Chi’s, Hardee’s, McDonald’s, and Schlotzsky’s GROUPS AND ASSOCIATIONS

Public Relations Society of America (PRSA) Evans Scholar Foundation (Delta Chapter) American Institute of Graphic Arts (AIGA) University of Wisconsin-Madison Alumni Association American Marketing Association (AMA) Associate Faculty - I. U. School of Journalism at IUPUI HONORS AND AWARDS

Accredited in Public Relations (APR) Multiple Addy Awards (local, regional & national) Multiple Silver Microphone Awards (national) Art Directors Club Awards (various regions) Multiple Telly Awards (national) Multiple Clio nominations (national) Projects featured in Advertising Age, ADWEEK, Healthcare Advertising Review, Banking News and Profiles in Healthcare Marketing.

EDUCATION

• University of Wisconsin - Madison

• Double Major in English/Journalism and Philosophy (Aesthetics - Film Theory)

• Minor in Graphic Design

• Evans Scholar (four years)

• Graduated with Honors

• Various post-graduate courses/credits

Agency, Academic, Government, Not-For-Profit, Corporate/Client and Vendor references upon request. WHITMAN/PAGE 2

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