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Enterprise Architecture, Digital Marketing

Location:
Dallas, TX
Posted:
August 01, 2017

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Resume:

VINCENT P. ARMATO, MBA

713-***-**** ● ac1lxj@r.postjobfree.com

https://www.linkedin.com/in/vparmato

Director of Enterprise Business & Technology Architecture

Proven track record of introducing, developing and implementing strategic information technology capabilities.

Tenacity and talent for introducing disruptive/innovative technologies to dramatically improve business value.

Change agent for transformation of standard IT operations into business-aligned partnerships.

Innovation through continued technology evaluation and prototype implementations. Mission: Collaborate with business professionals to transform challenges into innovative solutions. Values: Innovative, Collaborative, Adaptable, Committed, Credible, Integrity, Consensus-Builder Goal: A new leadership challenge with another world-class organization LEADERSHIP RESULTS INNOVATION

25 Years of IT Strategic and

Implementation Experience

Managed Global Organizations for

IT Architecture, Application and

Infrastructure Functions

10+ Years in Leadership Roles for

Enterprise Architecture and

Strategic Technology Planning

Activities

Managed multiple solution architect

functions within programs

Introduced Enterprise Architecture and

Strategic Planning Functions to markedly

increase IT Alignment and drive Business

Transformation

Spearheaded strategic initiatives

including customer experience, master

data, business intelligence, ERP and

CRM evolutions

Reinforced relationships with Sales and

Marketing functions through timely

delivery of functional value

Oversaw the strategy and program for a

combined online banking transactional

and lead generation solution with mobile

adaptive interfaces

Introduced No-SQL graph database

technology to manage customer master

data

Positioned and prototyped new digital

rights management technologies to

protect intellectual property while not

hindering user experience

CORE COMPETENCIES

Enterprise Architecture Frameworks

& Methods

Business Strategic Planning

Financial Planning

Pricing and Margin Management

Project Management Office (PMO)

Functions

CRM & Sales Automation

Customer Journey Mapping

User Experience & Online Interaction

Digital Marketing

Demand Generation & Lead

Lifecycle

Enterprise & Web Content

Management

Collaboration Strategies

Technology Architectures

Cloud (SaaS, PaaS, IaaS)

Business Intelligence

Integration & Service Oriented

Architectures

TOGAF ADM & IT4IT Frameworks

Technology Business Management

Framework

Configure, Price & Quote

Automation

Digital Asset Management

Marketing Resource Management

Enterprise Resource Planning

Single View of the Customer

Master Data Management

Big Data / NoSQL Databases

Digital Rights Management

ITIL Framework & Process

Improvements

Service Management Strategies

Mobile Device Strategies

Information Security

Identity and Access Management

SalesForce.com Cloud Suites

Callidus Suite

Apttus CPQ Solution

Microsoft Dynamics

Adobe Digital Marketing Suite

Eloqua Lead Generation

Jive Community Platform

Mega, Troux / Planview EA Tools

Apptio TBM Planning Tool

Microsoft SharePoint / Office

Atlassian JIRA & Confluence

Oracle E-Business Suite

SAP ERP

Hadoop & Neo4j Databases

Mulesoft Integration Platform

BMC Remedy

ServiceNow

Rackspace Platforms

SFDC Force.com

Microsoft Azure

Amazon AWS

“I've worked with Vince Armato in two separate companies and have tremendous respect for his ability to work with IT's business partners. Vince is a good listener with tremendous business acumen who can translate the desires and frustrations of IT's business customers into concrete technology plans. It's not always easy to navigate the interface between IT and the business but Vince has the unique ability to challenge business leaders in a constructive, collaborative fashion that ultimately leads to technical solutions they claim as their own. That's a remarkable feat in most companies and Vince has demonstrated the ability to achieve business buy-in for major IT initiatives on a consistent basis across multiple functional groups and business lines.”

- Mark Settle – IHS & BMC Software CIO

PROFESSIONAL EXPERIENCE & KEY ACCOMPLISHMENTS

Omnicom Marketing Technology Services (MTS) – Dallas, Texas MTS is a leading source of cloud-based marketing technologies that provide full lifecycle customer journey automation with predictive and machine-learning analytics that drive higher engagement and customer loyalty through traditional, website, mobile and social channels. MTS is the primary source of marketing technology capabilities throughout the more than 200 company Omnicom DAS Group network of marketing agencies. VP, Marketing Technology Strategy June 2016 – Current Solution leader and practice owner for the Strategic Marketing Roadmap offering. Introducing innovate approaches and methods to define client marketing visions and design for technology implementations that maximize marketing investment value.

Lead End-To-End Strategic Marketing Roadmaps for VCA Animal Hospitals and GlaxoSmithKline pharmaceuticals

Worked directly in client-facing sales role to support the sell-in and budget justification for strategic roadmaps

Itemized and detailed strategic capabilities in the domains of mobile, social, acquisition, conversion and marketing analytics and optimization

Created future state evolutions of technology architecture in response to marketing strategic objectives

Future state architectures supported transition of legacy on-premise implementations into MS Azure solution sets

Drove client internal discussions between Marketing and IT functions to support Roadmap future states

Roadmaps projects led directly to incremental revenue increases of >$2.0 M per client Solution Ownership

Owned the Strategic Marketing Roadmap solution definition including product management and lean canvas analysis

Accountable for methodology, process and delivery of the client roadmap solution

Optimized resource models, estimation method, and value statement to ensure solution viability and profitability Practice Management

Provided full oversight and accountability to the successful management of client engagements from sell-in through completion

Integration of Roadmap engagements with ongoing client account team activities in a matrix resource configuration Innovatero, LLC – Denver, Colorado

Innovatero is an independent consulting partner who specializes in strategic IT technology planning to enable strong business alignment and value.

Owner, Enterprise Architect Practice December 2015 – June 2016 Principal business owner and consultant on short-term contractual engagements focused on strategic planning, process and technology improvement for enterprise IT organizations. Snap-on Tools Development Operations Optimization Engagement

Established an optimization exercise focused on internal DevOps processes and toolsets

Technologies demonstrated, recommended and integrated included Atlassian JIRA, Confluence, Bamboo and Mercurial source code management repositories

AIG.com Digital Marketing Platform 2.0

Provided Business Architecture domain strategy and leadership to the DMP 2.0 program

Lead strategic discussions aligning Brand and Marketing Operations goals to support alignment

Built and recommended portfolio strategy and architecture leveraging Adobe Digital Marketing Suite, Oracle Campaign Management and a variety of supporting digital marketing technologies IHS, Inc. – Denver, Colorado

IHS is the leading source of information, insight and analytical software in critical areas that shape today's business landscape. Clients are in the Energy, Engineering, Automotive, Telecom, Technology, Chemical, Aerospace & Defense, Financial and Maritime fields.

Director, Enterprise Business Architecture August 2014 – November 2015 Directed the first Enterprise Business Architecture discipline and function at IHS. Developed all key functions to support IT and Business strategy and investment alignment. Lead multiple key program initiatives through executive approvals. Managed cross-company project pipeline candidates through vision, strategy, design, estimation and funding activities.

Initiated, Defined and Delivered on Enterprise Architecture functions including:

Enterprise Business Capability Modeling, Definitions and Process Alignment

Intake framework and repeatable initiative Visioning and Approval process

Enterprise Architecture Organization Maturity Models and Process (BCM, Domain RefArchs, Principles, Standards, TOGAF Alignment)

Lead key strategic programs including:

Single View of the Customer strategy provides unified master data capabilities on a graph database foundation that includes company hierarchy, relationship, matching, transactional mapping and unified customer analytics.

Identify and manage key strategies for a ‘Cross-CRM’ implementation to displace current SFA, Configure, Price & Quote, Contract Management and Customer Support solutions with SalesForce.com and Callidus technologies Provided management and oversight of new capability projects including:

Digital Marketing automation portfolio management (Eloqua, SDL/Tridion, IBM WebSphere)

Marketing Resource Management (Infor Orbis)

Marketing Digital Asset Management (DAM)

Product Digital Rights Management Capabilities (Adobe AEM Forms)

Global Pricing and Product Portfolio Management Strategic Vision (Vendavo)

Customer Contract Repository (Seal Software)

Sales Quota Management Capabilities

Zions Bancorporation, Inc. – Salt Lake City, Utah

Zions Bancorporation is one of the nation’s premier financial services companies, consisting of a collection of regional banks. ZBC banking businesses include California National Bank & Trust, Amegy Bank, Vectra Bank, Zions Bank, National Bank of Arizona, Nevada State Bank and The Commerce Banks of Washington and Oregon. Director, Enterprise Business Architecture January 2014 - August 2014 Established the first Enterprise Business Architecture discipline and function at ZBC. Led key strategic initiatives to markedly enhance customer experience, information security and overall IT strategic planning capabilities. Initiated, Defined, and Delivered on Enterprise Architecture functions including:

Enterprise Business Capability Modeling, Definitions and Process Alignment

Enterprise Architecture Organization Maturity Models and Process (BCM, Domain RefArchs, Principles, Standards, TOGAF Alignment)

Drove Strategy, Architecture and Implementation for:

New Account Platform User Experience Platform Creating a Unified Customer Experience

Identity and Access Management Program Leadership

Online Banking Performance and Architecture Remediation

SalesForce.com Business Capability Value Models and Corporate Implementation Strategy BMC Software, Inc. – Houston, Texas

BMC Software offers a range of solutions, including IT Service Management; Cloud Management; Workload Automation, IT Automation, IT Operations and Mainframe. BMC subsidiaries include Remedy, BladeLogic, ProactiveNet, RealOps, New Dimension, Calendra and Identify Software.

Director, Enterprise Architect January 2006 – January 2014 Headed strategic Marketing, Product, and Sales initiatives that improved both operating velocity and customer experiences. Implemented and deployed a variety of technologies that supported content, social, business intelligence and contract/order processing capabilities.

Provided Enterprise and Solution Architecture Oversight for the following initiatives:

Cohesive Digital Experience Program for Lead Tracking and Web Experience Enrichment based on Adobe Digital Marketing Technologies

Adobe CQ Web CMS and Composite Application Program

Concept to Order Sales Productivity Program

Informatica Customer and Product MDM

Netezza Data Warehouse Migration

MicroStrategy Sales Account Research

Configuration, Price and Quote Solution

Customer Contract Automation

Infor Orbis Marketing Resource Management Solution

Box.com Enterprise Managed File Transfer Solution

SharePoint Cloud Upgrade Strategy

SharePoint and SFDC Sales Product Content Synchronization

Documentum to SharePoint Cloud Migration Program

Contracts/AP Imaging, Legal and TechPubs Solutions

ESM Product Documentation via Confluence Enterprise Wiki

Enterprise Search Implementation with Autonomy

ERP2 Infrastructure Design and Deployment

SharePoint AdHoc to Governed Upgrade/Migration

Documentum ECMS Upgrade

iSearch InQuira Knowledge Centered Support Solution

MSM Business Product Portal Solution

Vignette to SharePoint Intranet Portal Migration Project Senior Manager, Applications Infrastructure June 2003 – January 2006 Managed all infrastructure design and implementation for business applications and held responsibility for all service management needs including performance and uptime service levels.

Established best practice methodologies around infrastructure design including standardization in design patterns.

Optimization of high performance solutions with minimal investment.

Established successful methodology for offshore baseline support practice with transfer of knowledge and escalation paths to onshore personnel.

Introduced performance and functional automated testing center of excellence. Manager, Corporate Content Management September 1999 – June 2003 Oversaw design and implementation of all content systems including web content, technical publications and imaging.

Documentum ECMS Re-Architecture for Product Documentation

Customer Contract and Vendor Imaging Solutions

Interwoven and Vignette Web CMS Implementations (WWW and Intranet) ACADEMIC CREDENTIALS

MBA, International Marketing – Cum Laude, University of Houston BS, Computer Science – Magna Cum Laude, University of Houston REFERENCES & ACCOLADES

“I worked with Vince at IHS. As a member of the Enterprise Architecture team, he brought great strategic thinking and planning skills to an investment opportunity I was looking to sponsor. I found him to be collaborative, thorough and dependable --- Vince is a pleasure to work with.”

- Roy Schwalm - Vice President, Pricing & Portfolio Strategy at IHS

“Vince is an insightful, strategic and driven professional who exhibits a high degree of business and technical expertise. He has a real passion for moving business objectives forward and helping organizations evolve by encouraging new ideas, listening to all points of view, and being a true team player. It has been a pleasure working with Vince and if given the chance I would work with him again.”

- Kevin O’Brien – Product Manager Interactive Channels at Zions Bancorporation

“I’ve worked with Vince for several years at BMC in different capacities, most recently within the Enterprise Architecture organization. Vince brings a strong EA background to the equation, having the ability to balance technology needs with business strategy, requirements, and processes. He truly understands the full IS&T & Enterprise taxonomy, someone who can articulate complex technical solutions and their relationship to actual business value. An effective leader, Vince is well versed in multiple architectural frameworks/methodologies and someone I highly recommend.”

- Brad Hicks – Director of IT Cloud Enablement at BMC Software

“I can strongly recommend Vince for his technical expertise and guidance on complex and large projects. He truly partners with the client to understand and address their business requirements by delivering sustainable and well-engineered solutions.”

- Emily Agis-Wahl – Enterprise Business Architect at BMC Software

“I have worked closely with Vincent for several years, both as a peer and as a direct-report. He is an enthusiastic contributor who has a broad knowledge of IT solutions, processes and best practices. Vincent is very much in his element when tackling complex projects with aggressive schedules. He is adept at driving consensus, evangelizing new ideas and is never at a loss for a better way of accomplishing the goal.”

- Edward Fenska – Program Director at Cognizant Technology Solutions

“I’ve had the pleasure of working with Vince for several years on a variety of challenging IT projects ranging from Web Content Management, Enterprise Content Management, CRM implementations, Cloud hosting, and ERP upgrades. He’s well versed in Enterprise Architecture frameworks, Project Management methodologies and Project Delivery. Vince is able to navigate effectively in a variety of complex, cross functional projects with both onshore and offshore delivery teams. He has excellent client facing and technical skills. I’d highly recommend Vince as an Enterprise Architect and IT Leader to help project teams successfully deliver IT projects.”

- Chris Richmond – Director of Professional Services at FIS

“I worked with Vince for many years at BMC across a variety of initiatives and roles. He is a strategic technology leader with excellent technical and leadership skills. Over the years, he has developed a well-rounded background by acquiring an impressive set of skills and expertise across a broad spectrum of technology stacks (too many to list here!). One of the qualities I admire most about Vince is that he is not afraid to make the tough decisions that other leaders usually shy away from and, the decisions he makes are sound and based upon fact, knowledge, and experience. Vince is truly a strategic thought leader who has the natural ability to “lead the pack” into the next generation of technology solutions. He has exceptional communication and negotiation skills and is able to do so successfully with all levels of a corporation.

Through the unique combination of his technical, motivational, leadership and presentation skills he is able to effectively evangelize new technologies and ideas and heavily influence key decision makers. I highly recommend Vince and would welcome the opportunity to work with him again in the future.”

- Rana Keeling – IT PMO Director at AIG



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