User Research, Market Research, Product Management, Product Strategy

Youngsun Kwak Communication Researcher

*****@*******.*** www.LinkedIn.com/in/youngunkwak 716-***-**** Buffalo, NY 14216

Versatile, accomplished, and successful researcher with over 8 years of hands-on experience and a record of achievement successfully leading and mentoring teams to success. Adaptable in implementing initiatives in ever-changing markets while maintaining positive customer relations and experiences. Intuitive leader and collaborative communicator continually focused on building relationships. Areas of Expertise include:

Positive User Experiences

Project Leadership

High Level Confidentiality

Business Development

Product Analysis and Research

Project Management

Quality Control

Data Analysis and Design

Problem Resolution

Professional Experience

SUNY Buffalo, NY 2009 - Present

A public educational institution.

Researcher/Teaching Assistant

Assist assigned professor with daily tasks involved with instructing college courses. Maintain a theoretical understanding of (a) motivational mechanisms for human behaviors.

Key Accomplishments:

Utilize advanced statistical analysis techniques via SPSS and AMOS software to measure theoretical constructs.

Skilled at producing desired results utilizing research data and findings based on theory driven research approaches.

SK COMMUNICATIONS Seoul, South Korea 2005 - 2009

A technology company that owns and operates the Nate web portal.

Strategy Planning for Mobile Social Software, 2008-2009

Performed market research for smartphone location tracking mobile services. Tracked and analyzed web use flow for Cyworld and NateOn and collaborated with team to continue to grow products.

Key Accomplishments:

Provided innovative methods to shorten upload times from mobile devices to the web.

Analyzed user motivations for posting specific types of content on social media spaces.

Data Analyst, 2007-2008

Continually reviewed daily, weekly, and monthly routine traffic. Monitored traffic to determine factors for search, social networking, messenger, news, shopping, blogs, and bulletin board changes.

Key Accomplishments:

Analyzed traffic flows of products to determine which ones to promote and which to discontinue.

Create innovative products for building in-house traffic panel for advanced user activity analysis.

New Product Development Manager, 2005-2007

Focused on new product concepts for continued growth and advancement of new products.

Key Accomplishments:

Liaison between Product Development and User Experience Design Team while simultaneously developing interfaces.

Oversaw control group to test beta products to identify areas needing improvement.

Education & Training

Ph.D. in Communication

THE STATE UNIVERSITY OF NEW YORK Buffalo, NY 2017

Area of focus in social cognitive motivational mechanisms for user engagement in online behaviors.

Master’s Degree in Media and Information

MICHIGAN STATE UNIVERSITY East Lansing, MI Withdrawn in Good Standing Prior to Thesis

Master of Arts in Communication and Journalism

SUNKYUNKWAN UNIVERSITY Seoul, South Korea

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