Results-Driven Marketing Professional

Frank Buccitelli

Chicago, IL ***** 404-***-****

www.linkedin.com/in/frank-buccitelli-promktg ***********@*****.***

Results-Driven Marketing Executive

Brand Development Financial Management Strategic Planning

Skillful and dynamic marketing leader with 25-year proven track record of success. Deliver profitable ROI results by executing integrated marketing strategies, identifying new business partnerships, and strengthening brand identity in all collateral, web, digital and social media platforms, advertising and public relations campaigns.

New Business Development

Strategic Planning & Analysis

SEM, SEO, Website Architecture

Integrated Marketing Strategies

Collaborative Leadership

CRM Database Management

Public & Media Relations

Budgeting & Forecasting

Public Speaking & Event Planning

Qualitative & Quantitative Research

Social Media Management

Creative & Innovative Design

PROFESSIONAL EXPERIENCE

THE STEINHAUER GROUP, Madison, WI 2009 – 2011, 2016 – Present

Senior Marketing Consultant

Trusted consultant to seven clients including hospitals, retirement communities, hospice, and home health agencies, collaborating with executives to develop strategic marketing plans, recruit and train sales staff, oversee customer service and satisfaction programs, and positively impact referral development strategies.

Successfully launched several complex marketing campaigns reporting effectiveness of all direct mail, advertising, digital marketing, and special event programming.

Increased lead generation, sales conversion ratios and gross revenues by 23% for both new and long-term clients.

SIR MANAGEMENT INC., Lincolnwood, IL 2011 – 2016

Senior Marketing Director

Championed an increase in system-wide occupancy from 86% to 93% within a 12-month period.

Led all areas of marketing including, positioning development, strategy implementation, product education, customer research, collateral material design, and social media messaging.

Implemented & maintained a CRM database to strengthen prospect relationships, maximize leads, sales, & revenues.

Established SIR as the leading provider of professional Continuing Education Unit (CEU) programs in Illinois.

Decreased marketing costs by 15% in one-year by introducing design templates & efficiencies in processes.

VISTACARE HOSPICE/ODYSSEY, Scottsdale, AZ & Dallas, TX 2007 – 2009

Regional Vice President of Sales

Oversaw 14 sales representatives in five states, providing training and education resulting in a 17% increase in hospice referrals and service utilization; and a 15% improvement in conversion rates.

Engineered increases in key strategic partnerships with senior housing and healthcare providers throughout region.

Facilitated bi-annual marketing and sales training programs for national sales and management personnel.

EMORY-WESLEY WOODS CCRC, Atlanta-Newnan, GA 2005 – 2007

Director of Sales and Marketing

Accomplished a complete re-branding of organization including new website, direct mail campaign, and all marketing communication materials.

Increased occupancy by 25% in independent & assisted living, Alzheimer’s & skilled nursing units in 14 months.

Developed a Priority Prospect program utilizing ‘Peer Selling’ techniques at bi-monthly cocktail hours and quarterly steak, and educational dinner programs.

FRANCISCAN COMMUNITIES/FSCSC, Chicago, IL 2000 – 2005

Corporate Director of Sales and Marketing

Secured a 15% census increase in 14 properties within a 24-month period.

Achieved 75% pre-sales bond requirement for three new CCRC development projects.

Established new corporate brand identity, implementing new logos, font standards, and design templates for 14 facilities, and created a corporate graphic standards manual for continued compliance.

Built the first sales, marketing, advertising, public relations, and customer service functions within the system, recruiting and managing 18 people in corporate, regional, and property specific marketing rolls.

SERVICEMASTER SENIOR LIVING SERVICES, Memphis, TN 1997 – 2000

Regional Director of Operations and Marketing

Achieved a 15% decrease in operational expenses and a 20% increase in occupancy.

Managed portfolio of five corporate owned and seven management contract properties.

Guided training, recruitment, and retention of operation and sales staff for 15 properties in region.

Direct all aspects of property management, finances, and marketing for 15 facilities.

HEALTHSTAR MANAGED CARE CORPORATION, Chicago, IL 1993 – 1997

Corporate Director of Marketing

Drove a 25% increase of network utilization with existing PPO, EPO, and HMO products.

Developed new health insurance product for part-time employees.

Obtained 300 new physician and health provider contracts, positively impacting product line offerings.

Built the corporate sales and marketing department, growing personnel from one employee to 16, staffed at five state offices & regional rep based at corporate office.

Previous experience as an advertising agency executive in the business-to-business arena and as corporate director of public relations for an acute care hospital system.

EDUCATION & CREDENTIALS

Master of Science Degree in Communications, Northwestern University (one year complete)

Bachelor of Arts Degree in Marketing & Public Relations, The University of Akron, OH

Certified Marketing Professional (CMP), Life Services Network

AWARDS & ACCOLADES

ASTER AWARDS

HEALTHCARE MARKETING REPORT AWARDS

MATURE ADULT MEDIA AWARDS

Judges Choice: Referral Development

Silver Winner: Corporate Brochure

Gold Award: Corporate Brochure

Gold Winner: Direct Mail Campaigns

Merit Winner: Logo/Letterhead Design

Silver Award: Outdoor Billboard

Gold Winner: Logo Design

Merit Winner: Referral Development

Bronze Award: Direct Mail Advertising

Merit Winner: Corporate Brochure

Merit Winner: Outdoor Transit/Billboard

ADVERTISING AGE

PUBLIC RELATIONS SOCIETY of Chicago

Merit Award: Physician Referral Program

Silver Trumpet Award: Annual Report

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