Marketing Sales

Minni Kalkunte

Mobile: ***- ***- **** *** Willow Street

E-mail: *********@*****.*** Acton, MA – 01720

OBJECTIVE

Seeking a challenging position where I can use my education and experience in designing/ implementing integrated web, media, social strategic and analytics solutions that deliver strong recommendations to increase sales and product/brand awareness by effectively meeting client’s goals.

EDUCATION

Master of Science in Professional Communication (Marketing Communications & Crisis Communications) - GPA 3.9 – Joint programme with Clark University & Harvard University. August 2007 – May 2009.

BA in Mass Communication (Advertising & Journalism) – GPA 3.4 – American University of Sharjah. Graduated August 2006

WORK EXPERIENCE

Havas Media – Media Supervisor of Marketing Analytics & Data Consulting Aug 2016 - Present

Working within agency’s strategy and analysis group, providing insights and recommendations to guide major decisions for brand growth, acquisitions & awareness.

Directly manage team of three analysts, overseeing workstreams and guiding development

Lead 3rd party digital marketing program’s strategic test and learn initiatives, forecasting/budget allocation, optimization efforts, and vendor management for digital awareness and acquisition programs. 2016 Budget $53M

Direct day to day collaboration with client side senior leadership; Spearheaded planning conversations to establish business objectives based on cross-channel profitability modelling.

Participate in large cross-functional projects with particular focus on digital measurement strategy; define scope, recommend approaches, and manage execution of strategy and strategic planning projects for clients.

MetroCorp ( Boston & Philly Magazines) – Director of Audience Development Oct 2015 – Feb 2016

Plan and execute a cross-channel growth strategy, working closely with EVP of Content Strategy, Director of Marketing and COO to secure new partners, channels, and audiences, and to optimize existing ones.

Drill into the data to create sophisticated audience profiles for all brands, including demographic and geographic segments to drive new revenue opportunities in each city

Understand user behavior in email and on-site

Analyze content trends on each site and share that information with the editorial teams in each city, with the goal of maximizing audience size and KPIs

Maximize the social media potential of all content by growing social media communities and distributing content to relevant social media groups and influencers

Salesforce management and integration with Hubspot for optimization to achieve best results in line for efficient results through sales funnel.

The Boston Group - Contract Digital Strategy Consultant July 2014 – Sep 2015

Own client campaign performance and serve as the point person for analysis on all KPIs

Work hand-in-hand with clients to meet a wide variety of requests

Create, launch, oversee, and test creative assets on all ad platforms (AdWords, Bing Ads, Facebook Ads, LinkedIn, Twitter, etc.)

Daily campaign management and optimization: keyword expansion, negative keyword scrubs, audience analysis, bid optimization, creative testing, etc.

Produce error-free monthly and one-off client reports

Conduct market and competitor research

Build strategies for campaigns sold by direct sales reps and affiliate partners.

Effectively communicate with design team and operations to ensure campaign quality through management of accounts.

Understand all Google products and be certified in Google Analytics, Google Ad Words

Continued education of innovative digital products and product knowledge

Assist and build upon existing digital pipelines from direct market managers.

Utilize research and leverage existing digital relationships

Ogilvy & Mather – Consultant December 2010 – Feb 2013

Develop digital strategy and targeted multi-channel marketing programs for clients that help them successfully build profitable, long-term relationships with their customers.

Formulate and execute WebTrends/ Google Analytics implementation and reporting strategy

Ensure all digital programs have clearly defined metrics to evaluate success and continuous, measurable improvement in client campaigns

Design online, social and media analytic metrics. Establish KPIs for reporting and optimization.

Design Relationship Marketing campaigns and analyze performance of email campaigns ( also trigger based) on an ongoing basis.

Design Measurement Plans for Marketing Campaigns to align with campaign objectives, metrics and KPI.

Create in-depth monthly campaign analysis and ad-hoc presentations & reports to clients.

Predictive analysis using multiple regression, econometric and causal models & Forecasting for campaign evaluation for all KPI across web, social and media.

Consulting and working in a cross agency team of account, planning and creative teams to provide the best results and driving strategy through the provision of campaign results and analytical insights to define target audiences and campaign targets.

Global eProcure – Marketing Analyst June 2008 – November 2010

Develop creative strategies that effectively describe the purpose of the marketing team from creative to concept.

Collect business requirements from Sales & Sales Operations, Customer Service, Research, Events, Marketing, Web & Strategy, Product Development to improve digital measurement experience of Client.

Identify key customer insights and experiences, defining target audience, key customer segments and opportunities for differential treatment.

Execution of marketing optimization through SEO, SEM and PPC campaigns.

Design and write white papers, webinars and other projects related to digital marketing keeping in mind the creative and innovative vision of marketing team.

Project management for designing website to make it more interactive, user friendly thus generating web traffic.

Design analytic presentations and recommendations that clearly articulate strategic vision.

Be a knowledge expert in areas such as web analytics, survey and profile creation, visitor segmentation and information, strategic database marketing, etc.

SKILLS

Implementation and usage of media/web analytics tools:

Omniture, Webtrends, Google Analytics & Adwords, DART, MediaMind, Coremetrics, MOZ Tools

Data management and visualization:

Tableau Software, basic knowledge of SAS

Audience insights and competitor analysis:

Facebook insights, ComScore, Nielsen, Maestro

Email Marketing:

Silverpop Engage, Husbpot, iContact, Constant Contact

Sales:

SalesForce

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