VP/Director Marketing. PR & Communications

JoAnn M. Gigliotti

Cell phone: 267-***-**** Email: **************@*****.*** www.linkedin.com/pub/joann-m-gigliotti/32/472/641/

Qualifications for Senior Management Position in

Marketing, Communications and Public Relations

Possesses two decades of experience generating excitement among customers, employees, partners, industry analysts, and the press. Excels in building and leading diverse teams to conceptualize, design, and implement creative communications strategies for print and Internet media. Effectively manages integrated marketing and public relations plans to facilitate new/existing customer sales, brand/product evolution, corporate awareness, crisis communications, and media placement. Thrives in high-speed, high-volume environments requiring strong prioritization, collaboration, and problem solving skills. Additional areas of expertise:

Strategic Planning

Project Management

Creative Direction

Client Relations

Brand Building/Management

Social Media

E-Commerce

Internet/Intranet Technology

Product Marketing

Advertising

Merchandising

SEO/SEM Digital Media

Corporate Communications

Writing/Editing/Proofreading

Training/Development

HubSpot/SharePoint

Key Contributions

Raised visibility 300% among national publications and broadcast media through effective promotion of publicity campaigns and special events for new product launches and existing services.

Identified key marketing initiatives to drive sales, support community involvement, and increase charitable giving for clients in the financial services, banking, clothing, publishing, and restaurant industries.

Led content providers and system developers to devise a method for updating project plans, integrating changes, and prioritizing work expenses for a company’s largest website (26,000 pages) the website earned a “best of” honor from CIO magazine.

Created strategic marketing plans and designed award-winning collateral materials for a new branding campaign for high-net-worth individuals that included client marketing literature, sales promotions, and training materials; propelled online account enrollment from 145,000 to 1.4 million in 18 months.

Recognized by P.R. Newswire for creating a public relations campaign that generated $150 million in new assets in six months.

Career Track

AGORA CYBER CHARTER SCHOOL – Public Relations, Social Media and Communications. 2014-present

As part of the leadership team, responsible for developing a strategic three-year plan to transition from a corporate-managed public school to a self-managed school. Manage external communications efforts and media opportunities that will raise new brand awareness, increase resources and strengthen partnerships with students, parents and staff. Lead internal communication to boost retention, family involvement, and staff satisfaction while developing a sense of community in a cyber environment.

MATLEN SILVER – Global Change Management Communications at McGraw Hill Financial 2013 - 2014

In conjunction with change management and the I.T. group, develop a strategic corporate communications plan; then write and implement company-wide messaging to raise awareness and train employees on how to migrate HR data from Lawson to ADP’s Workday software based on regional differences, employment laws and human resources practices.

THE CREATIVE GROUP – Marketing Consultant, Copywriter, Strategist. 2011- 2013

Develop, write and edit internal communications for national financial services company’s data enhancement project, diversity & inclusion update and stable value funds newsletter. Collaborate with various business units to develop integrated multi-channel communication campaigns. Created first-ever strategic marketing plan for increasing national awareness of local non-profit. Wrote, edited and updated content on external website and for annual report.

FIRSTRUST BANK - VP, Senior Communications Manager 2007-2011

Planned, developed and executed strategic communications projects efficiently utilizing internal resources and remaining within budget while delivering on deadline. Responsible for working across business units to ensure effectiveness and efficiency across all communications channels, to create and execute key business-building events, and to leverage external PR opportunities. Worked with legal department to capture and track all CRA-approved sponsorships and employee activity.

Spearheaded the development and implementation of internal and external communications campaigns, including events, sponsorships, philanthropic activities, website and intranet content, grassroots outreach, and social networking.

Planned and executed strategic communications projects, optimizing internal and external resources in the development and operation of relationship marketing for use throughout the organization.

Led the communications efforts for Crisis/Disaster Preparedness including participation on the IMT team, web messaging and creation of quarterly disaster preparedness education for employees.

JoAnn M. Gigliotti

Page Two

STRATEGIC MARKETING INITIATIVES – Founder and Consultant 2003-2007

Key clients: Red Hot Mommas, LLC; John Patrick Publishing; Fenwick Group d/b/a Panera Bread. Highlights:

Managed all marketing and customer communications, including newsletters and website content for various clients.

Developed and implemented proactive marketing campaigns for 27 bakery-cafes in north and central New Jersey through point-of-purchase materials, advertising and public relations. Oversaw brand management on all marketing collateral and direct mail; managed media/public relations firm and created content for company Website; and identified key marketing initiatives to drive sales, support community involvement and increase charitable giving for various clients.

GARTMORE GLOBAL INVESTMENTS - Director, PubComm Group 2001-2003

Responsible for shareholder/investor communications including the writing, design and production of quarterly Investment Directions newsletter, research and writing of the President’s Letter for annual and semi-annual reports, authoring monthly statement messages, and additional ad hoc client communications.

Managed relationship with external public relations firm, providing strategic and tactical direction, defining key message points, and preparing firm spokespersons. Liaison with Nationwide as representative on the Public Relations Communications Council and the Nationwide Brand Advisory Council.

Brand management oversight and media/public relations content creation on all company websites as well as marketing collateral and research white papers.

SUMMIT/FLEET BANK - VP, Strategic Marketing Manager 2000-2001

Proactively developed strategic marketing plans for The Private Bank focusing on the identification of enhancements, creation and placement of local market advertisements, and ensuring appropriate tracking of multi-million dollar marketing services budget.

Partnered with an e-commerce team to create intranet and external websites; designed splash pages and hyperlinks to support product-specific campaigns.

Managed and implemented marketing plan for the Summit Portfolio Web Access account for Private Bank clients.

Oversaw creation and production of quarterly newsletters for high net worth clients and investment prospects.

Provided collateral inventory and communications support to assist the Merger / Integration teams.

MERRILL LYNCH - VP/Senior Publicist/Marketing/Technology Resources 1991-2000

Various progressive positions from sales support to marketing to technology management. Created strategic marketing plans and designed award-winning collateral materials for new branding campaign that included client marketing literature, sales promotion and training materials.

Identified and initiated entitlements for high-net-worth clients (assets in excess of $10 million) including development of the first quarterly newsletter, established the research direct service and compiled feedback for new HNW statement. Developed and marketing campaign to increase enrollment by high-net-worth investors in online accounts (increased 18% first year).

Coordinated interactive design and feedback sessions, authored training manuals, and provided hands-on training to increase usability of corporate and client Websites.

Managed relationships with external public relations firm, providing strategic and tactical direction, and defining key message points. Prepared senior management for interviews with national and trade media through hands-on communication coaching and key message development.

Education

The Wharton School at the University of Pennsylvania, Certification in Business Management

Temple University, Bachelor of Social Work (Magna cum Laude)

Industry and Community Involvement

American Marketing Association-Philadelphia Chapter (Member)

Pennsylvania School Public Relations Association (Member)

New Jersey Communications, Advertising, and Marketing Association (Member)

Holy Trinity Food Pantry (Director and Volunteer Coordinator)

Judge of Elections (Morrisville Borough, Second Ward)

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