Sales Marketing

Shyra Smart

*** ****** ****, ***. ** ● Brooklyn, NY 11218 ● 917-***-**** ● *****.*****@*****.***

SUMMARY

Highly-motivated senior executive with more than a dozen years of data-driven, enterprising development experience in emerging technologies and startups within the entertainment industry. Strategic thinker and an excellent negotiator with a proven track record of prospecting, developing and finalizing new opportunities in multi-platform distribution, syndication, and licensing. Deep background in pop culture trends. Adept at driving cross-functional management teams to deliver a best-in-class product and consumer experience. Trusted and insightful counselor able to diplomatically navigate highly-matrixed organizations and mine creative talent to support business objectives. Passionate about maximizing partnerships, marketing campaign measurement and engagement to increase revenue.

SKILLS

•Evaluation of Emerging Technologies

•Branding and Marketing Strategy

•Data-Driven Market Research

•Social Media Management – SEO, Content, Engagement, Paid Media, New Apps

•Global Business Development

•Music, Film, Television and Online Media Relationship Management

•Multi-Platform Distribution, Syndication and Licensing

•Negotiation of Affiliate Sales, Vendor, Content and Revenue Generating Contracts

EXPERIENCE

TIDAL, New York, NY 2016 - 2017

Vice President of Business Development and Brand Strategy

Responsible for monetization and growth strategy efforts including analysis of evolving opportunities within streaming media business, content development, marketing campaigns and strategic partnerships.

Drive development of sponsorship and tech integration with leading brands and emerging media partners.

Identify commercial opportunities, drive and execute deal delivery, marketing implementation and performance optimization across tech, telcom, hardware manufacturers, media and social media verticals.

Negotiate and close soft and hard bundle deals.

Responsible for interfacing and collaborating with all levels of the business including marketing, finance, publishing, licensing, legal, product development.

The Daily Beast, An IAC Company, New York, NY 2014 - 2016

SVP, Business Development and Strategy (2015 - 2016)

Responsible for business development, audience development and ad operations departments, with specialized focus on maximizing content and advertising integration.

Drove enterprise-wide multi-year planning and overall business strategy for The Daily Beast.

Aggressively leveraged analytics, competitive market and industry research to optimize business activities to drive incremental revenue (50% of revenue in 2016) and best practices for audience development and programmatic advertising.

Led negotiations with Social Media networks, online platforms and vendors.

Collaborated and drove cross-functional teams in editorial, digital video, product, business development, brand strategy, audience development and advertising.

VP, Business Development (2014 - 2015)

Assessed new business opportunities, negotiated contracts, oversaw management of vendors, traffic, affiliate sales, syndication, content and brand licensing.

Drove 33% of overall revenue in 2015 and improved incremental revenue five times YOY, outperforming annual goal by 50%.

Worked closely with teams including ad sales, legal, analytics, product, editorial and brand to launch desktop, tablet, and mobile programs and apps, increasing audience share while managing digital video strategy.

Viacom Media Networks, New York, NY 2010 - 2014

Director, Strategy and Operations - Music Group, MTV, VH1, CMT, Logo (2012 - 2014)

Grew market share of the music group channels by developing linear, digital and social strategic initiatives.

Developed data-driven analysis and field research to support brand-specific initiatives including budgets, plans and new opportunities.

Maintained top level relationships across all Music Group operations, including ad sales, affiliate, consumer products and digital, to implement improved processes, systems, support and operational analysis.

Director, Strategic Partnerships and Marketing – MTV2, MTVU, MTV Jams, MTV Hits (2011 - 2012)

Conducted research, financial modeling, and prospecting discovery for business planning in traditional, digital and social media outlets.

Provided internal support for marketing campaigns, and supported business relationships with vendors including budget planning, project management and fee negotiation.

Director, Production Management and Operations - Scratch (2010 - 2011)

Supervised staff that oversaw day to day operations, production and accounting for all Scratch initiatives.

Lead contact between the Scratch senior team and MTVN executives in business affairs, legal and finance.

Production Consultant, Digital Ad Sales Operations – Comedy Central (2010)

Evaluated and developed standardized operational practices for and communication between Ad Sales Production and Digital Integrated Marketing.

Oversaw new vendor relationships: reviewed proposals, negotiated contracts, consulted legal.

20th Century Fox, Fox Searchlight Pictures, New York, NY Summer 2009

MBA Intern, Finance

Analyzed and developed competitive comparisons for upcoming feature film releases including box office estimates. Created a presentation for the President to use at a meeting with the National Association of Theater Owners.

Responsible for the marketing budgets for Advertising, Publicity, Promotions and Media departments.

HBO, Inc., New York, NY 2008 - 2009

Consultant, Independent Study – Business Development and Emerging Technologies

Performed in-depth analysis of existing content and technology with a competitive overview of primary competitors.

Presented findings and recommendations regarding key strategic, consumer and technology trends to key HBO executives.

MTV Networks, VH1 Digital, New York, NY 2006 - 2008

Project Manager (2007 - 2008)

Managed vendor relationships, identifying and resolving conflicts and tracking milestones.

Integrated music and pop initiatives, communicated kick-off, day to day tasks and post results analysis.

Production Manager (2006 - 2007)

Developed, managed, monitored processes with Marketing, Operations, Programming and Sales.

OGILVYONE Worldwide, New York, NY 2004 - 2006

Account Executive

Collaboratively formulated brand concepts with clients including the launch of IBM’s middle market brand campaign resulting in $56M overall revenue. Oversaw client teams driving $350M annually.

EDUCATION AND ACCOMPLISHMENTS

New York University, New York, NY 2010

Leonard N. Stern School of Business, MBA in Entertainment, Media & Technology

University of Pennsylvania, Philadelphia, PA 2001

Bachelor of Arts in Philosophy, Politics and Economics

Secondary School (Undergrad Selection) Committee, UPENN 2005 - Present

United Negro College Fund (UNCF) Leadership Council 2012 – 2014

Ghetto Film School, Business Development Volunteer Summer 2010

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