Marketing Manager

Michael J. Lyons Marketing / Business Development Mgr.

Mobile Phone: 650-***-**** Email: **********@*****.***

Bachelor of Science, Business Administration/Information Systems, San Diego State University

CAREER SKILLS:

Affiliate Management

Search Engine Marketing (SEO/SEM)

Online Media Planning/Buying

Lead Generation

Email Marketing – Acquisition/CRM

Creative Development/Optimization

Forecasting, Analysis and Planning

Content Marketing and PR

Web Analytics and Tracking

Server and Co-Location Management

SYSTEMS AND TOOLS:

Adobe Creative Suite – Photoshop, Dreamweaver

HTML

WebTrends Reporting Suite

Adobe Analytics - SiteCatalyst,

Wordpress

Atlas, DART, Impact Radius Ad Servers

Lyris List Manager

Google Analytics, AdWords

MS Exchange Server

WORK EXPERIENCE

Kanler Inc.

Marketing Director October 2016 - Current

Kanler is a Bay Area General Contractor with offices throughout the US. The objective is to increase market share in each city for both residential and commercial construction projects, and to appeal to affluent clients. Working directly with the CEO, VP of Sales, I develop and execute marketing plan for lead generation, and branding, to reach sales goals.

Launched and manage all lead generation campaigns through partners and networks (450+ qualified monthly leads of affluent home owners)

Execute strategy to launch offices in new cities

Create and distribute Public Relations and Content Marketing

Generate customer-facing copy and business proposals

Manage website development, content, and marketing creative

Present and manage marketing budget to stakeholders

Manage staff of social media marketing associates

Symantec Corp.

Regional Mgr., Marketing Partnerships and Alliances January 2015 – Sept 2016

Working across a variety of markets in the Americas territory to develop new partnership opportunities, develop media plans for product launches, and partner with the global program management team to grow the Affiliate Program. Working cross-functionally with Sales (OEM, and xSP), Marketing, CRM, and Legal teams I have helped to identify, and close, large growth initiatives as well as optimizing existing partnerships.

Launched successful and ongoing merchant programs with 4 performance networks with gross revenue over $500k in the first quarter

Developed and executed media strategy for Norton Mobile WIFI Privacy product launch - Media spend of $100k/mo.

Spear-headed new email acquisition marketing program, compliance, and recruitment for consumer media creating $300k+/mo. in new business

Worked with Norton site platform and marketing teams to launch Impact Radius Partner Manager analytics tracking for mid-level partners

Strategic Preservation Partners, Inc.

Marketing and Business Development August 2013 – December 2014

SPP is a Financial Services start-up in the Bay Area, creating marketing and business plans from the ground up. My role is to provide research and data for marketing strategy with the goal of lead generation to high net-worth clients. Included are working with top management, legal, and compliance teams, to develop brand messaging, web presence, content generation, and social media strategy.

Coupons.com, Inc.

Senior Manager, Media/Business Development June 2010 – April 2013

Responsible for developing relationships with strategic partners, ad agencies, affiliate networks, and data managers to drive coupon print volume, and reach new audiences. Conducted market research, and deal analysis, to identify media sources and partners that had the greatest potential. Worked with legal team to negotiate contract terms, and close deals. Tested, and scaled online media campaigns to meet or exceed target performance metrics (CPM/CPA/CPL). I presented quarterly forecasts, and campaign results, to executives for all programs under management. For new product releases, and seasonal promotions, I created presentations for Vendor Sales and campaign optimization. Consulted with creative staff to create, and optimize, display ads and landing pages. Media used was Email, Banner Ads, Lead Generation, Search Marketing, Ad Exchanges, and white-label content.

Supervised management of top strategic partners driving over 30% of total print volume (ex: Publisher’s Clearing House, Q Interactive, Coupon Mom)

Contract negotiation, and management, of all CPA email providers – 40% of total driven traffic

Hands-on account manager for Google Affiliate Network, and Commission Junction

Check Point Software

Senior Marketing Manager, Online Acquisitions July 2008 – Feb 2010

Performed analysis, planning, and management of all ZoneAlarm online acquisition programs; daily development of detailed proposals for online marketing including paid search, affiliate programs, SEO, and display media; present forecasts and ideas for new business to top management; measure and report campaign results using Omniture and Google analytics.

Hands-on account management of affiliate, search, and display media campaigns.

Worked with creative staff to develop landing page, and banner creative, to increase display media conversion 40% in 2009

Optimized Google International search campaign for 60% increase overall

Planned and executed affiliate program updates for 80% increase year over year - working directly with affiliate publishers to develop business.

Worked with team to develop on-site SEO strategy including ZoneAlarm Blog.

Earthlink, Inc.

Senior Manager, Online Marketing July 2006 – Jan 2008

Management of online member acquisition marketing for PeoplePC and Earthlink brands comprising 20% of overall new subscribers. Responsible for all search marketing for PeoplePC, Earthlink DSL, and Earthlink Web Hosting products; Manage Affiliate program for Earthlink and PeoplePC products; Creative development for display ad campaigns compliant with branding guidelines; Developed lead-generation campaigns for database building; Email marketing for membership re-marketing, lead-generation acquisitions, and membership referral program (Tell-A-Friend); Work with search team to create new acquisition micro-sites; Reported all analytics using Visual Sciences, ATLAS, and Omniture; Managed creative development projects, content creation, and micro-site development with in-house and contracted agency staff; Responsible for all online marketing to Spanish first-language audience for PeoplePC brand;

Spearheaded development and marketing of PeoplePC Spanish site: AccesoAlInternet.com.

Lead project for on-site SEO including content generation and link building.

Met or exceeded all quarterly acquisition and monetization targets.

NF Communications

Director, Online Marketing Feb 2005 - July 2006

Website development, search engine optimization (both technical and creative), media buying, and business development for NF Communications, Senior Leads, and BigProducer.com. Daily schedule of analyzing, and reporting, campaign effectiveness through click-stream analysis, and leads generated from all promotional campaigns using web analytics; keeping deadline logs of all contracted technical and creative staff; creating vendor partnerships to increase Web traffic and enhance product line; create and schedule promotional email distributions; research marketing and lead-generation sources for Senior Leads program (lead aggregation for financial advisors); troubleshoot technical problems on all Websites. Other primary duties: Product Manager for Senior Leads Program; print ad generation; manage contracted technical staff for large project implementation, PPC search engine management; list building and database management of customer leads DB.

Developed minimum of one new content microsite per month to meet brand and SEO strategy goals.

Lawrence Research Group

Manager of Web Development and Marketing August 2001 - Feb 2005

Managed staff of 6 professionals to develop and support E-Commerce websites. Management duties included organization of departmental staff meetings, determining and making presentations for long-term departmental goals, generating proposals for site development, and project management for scheduling timely completion of both technical upgrades and marketing campaigns. Marketing responsibilities were to analyze market trends and site traffic to make sound recommendations for site design strategies, search engine optimization, affiliate programs, media purchases, and product line. Provided project outlines for promotions to all staff responsible for contributing. Responsible for monitoring, and reporting, all campaign effectiveness by analyzing site click-stream web analytics, and sales conversions. Technical duties included monitoring network security and reliability, outline hardware and software upgrade recommendations, provide maintenance proposals to guarantee 24/7 availability, and give technical support to clerical staff.

Hired, and managed web development team to replace consultants

Developed Search Engine Optimization (SEO) strategy (technical and creative) for company sites

Developed and managed Online marketing budget of over $4 Million a year

Planned and managed acquisition marketing campaigns using Email, CRM, Paid Media (CPC/CPM/CPA), Search Engine (SEM), and Print media

Provided feedback to graphic design staff for on all site and ad-unit creative to meet branding standards

Insured project completion in a timely fashion to adhere to deadlines

August 2002 managed move of servers to new co-location facility

September 2004 recommended and supervised network infrastructure upgrade for increased redundancy and security.

ESIGNAL CORP.

Senior Systems Manager August 1995 – June 2001

Managed eSignal.com site receiving over 2 million visitors per day. Performed daily web analytics, site tests, and co-location management for the eSignal quote servers. Systems Manager of Windows, LINUX, and VMS network feeding real time financial data to Web Servers. Also responsible for Cisco router and F5 load balancing programming and troubleshooting.

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