Shauna C. Heydecker
East Walpole, MA 02032
***************@*****.*** Cell: 978-***-****
SUMMARY:
Sales Executive with a proven track record of successfully generating new
business partnerships, driving revenue, and maximizing profitability within
technology, executing sales strategy into action to achieve company goals
both in individual and team based environments.
Key expertise includes:
Strategic Planning Funnel Management Client Retention
Business & Channel Development New Logo/Acquisition Lead & Demand
Generation
"C" level Engagement Proposal Development BPO Service offerings
Consultative Selling Salesforce.com Administration Relationship
Management
Sales Training & Coaching Pricing Development New Product Development
Managed Services Cloud Services Partner strategy
EXPERIENCE:
Global Sourcing Group SaaS-Concord, MA (onsite & remote)
September 2013- Present
VP Strategic Alliances
. Identify new business opportunities and lines of business then develop
tactics and teams necessary to transform prospects into strategic,
revenue-generating partnerships.
. Manage new product development, marketing partnerships and alliances,
contract negotiation, and work with legal counsel.
. Responsible for Sales & Marketing for North America & Latin America,
serving as the corporate liaison for channels in both regions with
oversight of new channel development, contract negotiation, client
relationship management, and Telecom Expense Management solution
training coordination.
. Performing software demonstrations for both partners and enterprises.
. Consistently increasing monthly and annual revenue by channel and by
solution.
. Achieved 150% of sales revenue goal in 2013 (1.2 Million), 200% of
sales revenue goal in 2014 (3 Million), 200% of sale revenue goals for
2015 (3.75 Million), and 175% of sales revenue goal for 2016.
Telesoft Corporation SaaS-Phoenix, AZ (remote) April
2011- September 2013
Regional Sales Manager- North East
. Responsible for new TEM Sales in WV, PA, MD, DE, NJ, CT, RI, MA, NH,
ME, VT, NY
. Selling to fortune 1000 companies
. Responsible for the Partner Program for North East Region
. Worked with Marketing to create new lead generation avenues
. Maintained a existing customer base within the North East Region
(maintenance & services)
. Achieved 100% of Sales Revenue Goals in both 2011 and 2012
MTS (AnchorPoint Division)-Software-Framingham, MA July 2007-
October 2010
Sales Director
. Responsible for TEM Sales in North America
. Responsible for generation of new sales for the TEM division of MTS
. Responsible for Business Partner Program for APt Partners
. Worked with Marketing to create new lead generation avenues
. Created and presented educational training for non-telecom based new
hires.
. Responsible for working with State & Federal Government accounts (GSA)
. Maintained a customer base of 75+ customers consisting of $3.5 Million
in Annual Revenue (maintenance & services)
. Obtained a New Sales Revenue Goal of $1.9 Million in 2009
Sovernet Communications - Telecom-Bellows Falls, VT
2006-2007
Senior Account Manager
. Responsible for generation of new sales via cold calling and
telemarketing.
. Territory includes areas of VT and all of NH.
. Ranked 3rd in Company with the highest sales revenue.
. Competitive Market Analysis of New Hampshire.
. Product roll-out for New Hampshire including pricing market segment.
. Created and presented educational training for non-telecom based new
hires.
. Involved in refining companies affiliate program.
One Communications -Telecom- Marlborough, MA
2002 - 2006
Acquired both Lightship Telecom and Conversent Communications
Conversent Communications
Senior Account Manager
. Territory included the RI, MA, NH, & ME marketplace.
. Obtained a minimum of 110% to goal consecutively
. Achieved 138% to goal my second full month with the company.
. Achieved 318% to goal for billing validated my 5th month with the
company.
. Able to motivate in the training of new sales representatives at
branch level
. Handled ERATE and STATE bidding processes in both MA & NH.
Lightship Telecom - Worcester, MA
Senior Account Representative
. Territory included the RI, MA, NH, & ME marketplace.
. Top Sales Representative for 3 consecutive months
. Obtained a minimum of 125% to goal every month
Lasertone Corporation - Manufacturing & Service-Littleton, MA
1998 - 2002
Senior Account Executive
. Sales territory included RI, MA, & CT.
. Top Sales Representative for 3 consecutive Years
. Obtained a minimum of 200% to goal every year one year hitting 300% to
goal
. Increased customer base by 300 new customers and obtaining over 1.4
million dollars in new sales for the company
. Selected by the management committee to receive a performance bonus
for years 2000 and 2001 for "work ethic, diligence and commitment to
excellence."
. Trained new sales agents
. Obtained highest number of new customers in 2000
EDUCATION:
Penn State- Currently enrolled Associates in Business Administration-
Anticipated Graduation 2018
Quinsigamond CC- 2004 to 2005 Early Childhood Education & Business -
(credits earned 15)
Framingham State- Spring 2000 Business Administration- (credits earned 8)
Mass Bay CC- 1997 -Business Administration (credits earned 3)
Westfield State- 1992 to 1993 -Political Science (credits earned 16)