Marketing Graphic Designer
Resume:
EXPERIENCE:
Rabobank, NA, (corporate office) Roseville, CA
CREATIVE STRATEGIST, VP (APRIl ‘14 - PRESENT)
Promoted from: Sr. Marketing Designer, AVP (Oct. ‘16) Awarded with the High Performance Award, 2016
• lead creative direction for campaigns & retail experience
• Drive brand positioning & articulation
• Conceptual design & messaging for 100+ retail branches
• lead creative strategy & supporting media planning
• Manage & direct outside agency partners & vendors
• Project coordination for large print & mailing projects
• Collaborate with partners to achieve the objectives of the organization
• Identify & improve customer experience & opportunities Apricot lane & 3Strands Global, Vacaville, CA
ART DIRECTOR (Apr ‘10 - March ‘14)
• Conceptual design & marketing planning for national retail chain
• Manage & art direct designers
• Responsible for all creative; branding, in-store collateral & POP, publication advertising, packaging, trade show marketing, franchise marketing & social media marketing
• Work with franchisees to achieve advertising, marketing & sales goals
• Project coordination for large print & mail projects
• Photo shoot art direction
• Manage vendors
• Report directly to executive level colleagues
McNally Temple Associates, Inc., Sacramento, CA
SR. GRAPHIC DESIGNER (Dec ‘07 - Jan ‘09)
• Conceptual design of various projects & marketing collateral; logos, brochures, direct mail & web graphics
• Responsible for press-checks
• Work with both commercial & political clients
• Accomplished projects according to set budgets & time lines GA Communications, livermore, CA
SR. GRAPHIC DESIGNER / SR. ACCOUNT EXECUTIVE (Mar ‘06 – Dec ‘07)
• Head representative for client
• Manage & art direct designers; responsible for all creative & production projects
• Constant client interaction; calling on & entertaining clients
• Conceptual projects including sketching & presentation mock-ups
• Project coordination for large print projects & press-checks
• Publication advertising, in-store collateral & POP design
• Photo shoot coordination; client proposals, budgets, location selection, hiring of stylists & models
• Photo shoot art direction; work with photographers, stylists & clients
• Report directly to executive level colleagues
Westland Giftware, Union City, CA
GRAPHIC DESIGNER (Mar 02 – Mar 06)
• Conceptual design of product logos, packaging & hang tags
• Responsible for all creative; in-store collateral & POP, direct mail, brochures, catalogs & trade show marketing
• Product development
• Trade show merchandising
• Design & layout of several catalogs per year distributed to 20,000 major retailers nationally
• Design of sales tools used by 300 sales representatives nationally
• Project coordination for large print & mail projects; local & overseas
• Accomplished projects according to set budgets & time lines Valley Media/DNA, Woodland, CA
GRAPHIC DESIGNER (Jun ‘00 – Nov ‘01)
• Design of monthly music catalog distributed to 6,000 major retailers
• Publication advertising
• Internal & external marketing communication
• Design of sales tools used by sales representatives nationally
• Project coordination for large print & mailing projects
• Accomplished projects according to set budgets & time lines The Orion – University Weekly Newspaper, C.S.U., Chico AD DESIGN MANAGER (Spring ‘00), SECTION DESIGN EDITOR & WRITER
(Fall ‘99), SECTION DESIGN EDITOR (Spring ‘99)
• Involved in all aspects of the production of the newspaper
• Orion staff awarded by the Associated Collegiate Press: National Pacemaker Award (‘99) & 1st Place Newspaper of the Year (‘99) fREElaNCE:
lisa Baraya Design
DESIGNER/OWNER (May ‘00 - present)
• Various contract projects with a variety of clients
• Volunteer projects for non-profit organizations
EDUCATION:
BACHElOR OF ARTS: COMMUNICATION DESIGN/GRAPHIC ARTS California State University, Chico, Graduation: 2000, Major GPA: 3.5
• Academic Internship (Fall 98): Wilson Printing, Paradise, CA
• Awarded multiple semesters “Dean’s list” Honor Role
• Phi Eta Sigma & Alpha lambda Delta, national honor organizations
• G.A.T.O. - Graphic Arts Technical Organization, officer
• Kappa Sigma Delta: Publicity Chair, active in community service loretto College Preparatory School, Sacramento, CA lISA BARAYA
Sacramento
**********@*****.***
Visit me on linkedIn
coroflot.com/lisabaraya
LB
ART DIRECTION CREATIVE STRATEGY DESIGN MARKETING
SUMMARY:
17 years experience in varied advertising & marketing environments & industries. Strong retail marketing background. Creative direction, development and strategy. Skilled in communication design principles, content creation, messaging & management across multi-platform channels. Experienced with tight deadlines, large & small budgets & campaigns. Knowledge in creating positive user brand and customer experience. Enjoys building client relationships, working independently, part of a team & as a leader. Strong work ethic, highly organized & enthusiastic when accomplishing professional & personal goals. Avid runner, traveler & committed to community volunteer efforts. TECHNICAl PROFICIENCY:
Cross-platform literate: OSX & Windows. Software: Adobe CS, Microsoft Office, Quark & web savvy. Adapts well to new software. Solid understanding of pre-press, offset printing, Pantone Matching System, front-end web design & UX/UI principles.
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