Marketing Customer Service

Mobile: 647-***-**** ***********@*******.***

Mississauga, ON ca.linkedin.com/in/shantikrishna

Shanti Krishna – CV / Resume Page 1 of 2

I am a Marketing and Business Development professional with over 20 years of experience. I have worked with small business, medium sized and larger companies developing and managing multiple levels of marketing and business development functions at the local, provincial and national levels..

Communication Material Development

Customer Service and New service marketing

Brand Management, Creative and Design

Skill flexibility in a Professional Environment

Project/Proposal Administration and Coordination

Insightful business operational planning

BUSINESS DEVELOPMENT AND OPERATIONAL DEVELOPMENT

Provide guidance to senior decision makers in options available to achieve projected targets as aligned with operational planning, set guidelines, and current budgets.

Improve standardization of technology, new systems, report templates, and staff software training nation-wide.

Implementation of processes to reduce liability. MARKETING:

Marketing research/trends analysis for organizational planning and business strategy.

Development and implementation of branding for all communications used through various media streams.

Client experience management (for online and host environment/facilities management).

Event coordination, setup, promotions and follow-ups (training, tradeshows, client events, staff events).

Content development and generation in-line with markets growing needs and behavioral changes.

Production of digital and print materials for advertising, events and online. DIGITAL/ONLINE DEVELOPMENT MANAGEMENT

Project Management for developing custom websites and database development with programmers.

Website development, SEO, and reporting (including analytics and webmaster tools for various systems such as: Google Analytics, and Bing).

Online Communication management (SEO, SEM, PPC, Analytics, Video, UX, UI, Content development, email broadcast, Social Media, and live events) including policy and regulatory compliance (corporate CASL compliance).

(Experience Scale: Intermediate= * Advance Expert MICROSOFT OFFICE (Word Excel PowerPoint Outlook Access **, InfoPath**) ADOBE CREATIVE (CC) (Photoshop Illustrator InDesign Dreamweaver** Acrobat Pro MICROSOFT

SHAREPOINT

Development: internal communications and document management system *** ONLINE SYSTEMS: E-Broadcast Systems

Various Website CMS: Administrative functions and programmer management Drupal, WordPress, BootStrap, Custom, HTML, Website Builders Website Analytics & CPC

Html and CSS***

OTHER MENTIONABLE: Project Management of Program Development: client survey system, employee database development, video development.

CMS (ERP - financial management system), Microsoft CRM Mobile: 647-***-**** ***********@*******.*** ca.linkedin.com/in/shantikrishna Shanti Krishna – CV / Resume Page 2 of 2

REDNEST MARKETING AND BUSINESS DEVELOPMENT February 2016 – Current Marketing Consultant

Responsible for Marketing clients, and day to day coordination of business administration activities.

Prepare communications and marketing programs to improve client retention and satisfaction through effective messaging and customer service.

PINCHIN ENVIRONMENTAL LTD/ PINCHIN LTD (and Pinchin Group of Companies) Sept 1998 - Nov 2015

Communications Specialist, March 2015

Marketing Operations Coordinator, May 2007

Marketing Coordinator, 2006

Training Coordinator & Presidents Assistant, 2001

Operations: Marketing and Finance Assistant, 1998 CURRENT METHOD OF EDUCATION: technology trends via industry news, seminars and hands-on learning.

2 Day Developer Workshop for SharePoint 2013, 2015

‘WordStream University’ (Online Paid Search Marketing – seminars package – 6 months), 2014

Multiple EH&S Courses provided by Pinchin Environmental 1999-2009

Business Management Courses at Ryerson University – Multiple courses, 2004–2011

(includes: Communications, Service Marketing, Occupational Health & Safety Systems I & II, Business Ethics)

Business Administration Program - Marketing (3 Year + 3 coop Terms) - Sheridan College, 1996 – 2000

(includes, Marketing, Communications, Research and Development, Human Resources, Accounting, Business Law, Sales, Advertising etc.)

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