Miguel E. Tersy

*** ***** **** ****, ***. ***, Raleigh, NC 27615 Cell: 973-***-**** Email: ac1hku@r.postjobfree.com

Accomplishments

Developed a Hispanic media outreach program for Scudder & Associates.

Launched Rutgers College of Nursing (RCON)'s first public relations program.

Garnered international social media, broadcast, and press coverage for RCON.

Designed and developed RCON's first faculty newsletter.

Professional Summary

Accomplished Public Relations Specialist with more than 20 years experience effectively promoting and

enhancing robust media relations programs and maintaining active and positive relationships with

businesses, non-profit organizations and the community.

Skills

Media relations

Advanced editing and proofreading

Strategic management

Print media expertise

Event planning

Executive-level presentations

Branding expert

Strong written and verbal communication skills

Education

Bachelor of Arts: Journalism, 1983

Rutgers University - New Brunswick, NJ

Dean's List

Work History

President, 06/2009 to Current

Tersy Consulting – Raleigh, NC

Design and implement public relations programs for clients.

Create story ideas and podcasts.

Consult on projects with Scudder & Associates.

Design and implement strategic business plan objectives.

Write press materials and make presentations to media representatives.

Create messages, position statements and corporate communications based on a client's objectives.

Assistant Store Manager, 11//2013 to Current

Mattress Firm – Raleigh, NC

Manage customer grievances, concerns, and crisis in a timely manner.

Assist the store manager in setting up for sales events.

Ranked number 3 in adjustable base sales in the district out of 40 sales professionals.

Oversee a monthly expense budget.

Mentor newly hired mattress professionals.

Increased consumer awareness and achieved sales targets by initiating a customer referral program.

Polo Specialist, 10/2009 to 10/2013

Bloomingdale's Willowbrook Mall – Wayne, NJ

Named to the Bloomingdale's Super Sellers Club.

Assisted newly hired associates.

Mentored associates for a new marketing program.

Public Relations Specialist, 07/2004 to 10/2009

Rutgers College of Nursing – Newark, NJ

Launched a public relations program that publicized Rutgers College of Nursing faculty research resulting in positive coverage in such media outlets as The New York Times, Associated Press, USA Today, News 12 New Jersey, WPIX-TV, and WBGO-FM.

Speechwriter for the Dean of the College for the following: Bioterrorism Conference, college commencement, and Rep. Rush Holt's press conference on his nurse faculty funding bill.

Promoted the college's annual Bioterrorism Conference, which attracted coverage from NJN News, WCTC-AM, Bergen Record, Herald News, and WMBC-TV.

Promoted Rachel Jones's HIV cell phone video project, which resulted in national and international news coverage as well as a 40 percent increase in traffic to the project's web site and additional grant funding.

Managed all internal, external, and crisis communications.

Developed and implemented the college's first alumni newsletter.

Wrote and edited articles, web content, advertising copy, periodicals and publications for internal and external audiences.

Public Relations Specialist, 10/2002 to 07/2004

Rutgers University Office of Media Relations – New Brunswick, NJ

Created news source advisories that promoted university administrators and faculty members as experts on current issues. Coverage included Bloomberg Television, Home News Tribune, Star-Ledger, national and local television and radio coverage.

Promoted the National Marriage Project's annual studies that resulted in interviews with USA Today, Baltimore Sun, Associated Press, Washington Times, Salt Lake Tribune, WINS-AM and WOR-AM.

Promoted the university's mission to the public and developed relationships between the university and the media.

Account Executive, 09/2001 to 10/2002

Winning Strategies – Newark, NJ

Created press releases for nonprofit organizations including New Jersey Nets and Devils Foundation, The Cherry Blossom Festival and the Construction Industry Advancement Program (CIAP).

Promoted the 26th Annual Cherry Blossom Festival which was covered by News 12 New Jersey, ABC News World News Now, WNET-TV documentary, "A Walk through Newark" and NJN News.

Two New York area television stations-WABC-TV and WNBC-TV-did weather remotes at Newark's Branch Brook Park covering the festival.

Placed CIAP to participate in a discussion concerning construction job opportunities on WWOR-TV's Black Experience, a Sunday public affairs show.

Developed and executed a publicity campaign for CIAP'S newly launched summer construction camp for elementary and middle school students which was covered by three Philadelphia broadcast stations-WPVI-TV, WCAU-TV, KYW-TV-for their 6 p.m. newscasts. Other outlets that covered it included Comcast's CN8 News, Philadelphia Inquirer and the Courier Post.

Account Executive, 04/1999 to 09/2002

Zlokower Company – New York, NY

Created story ideas to pitch for such clients as Medallion Financial Corp.and Hearts on Fire, a diamond wholesaler, that resulted in placements for television programs such as Power Lunch and Entrepreneurs Now as well as articles in The New York Times and Fortune Magazine

Wrote by-line articles for The Business, Labor & Community Coalition and Onlight Inc. that were published in Real Estate Weekly.

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