UI/UX DESIGN

SHARON LIZARAZU

786-***-****. ****@**************.*** . www.sharonlizarazu.com

Summary

Experienced, hands-on inventive designer with over 5 years of experience in UX & UI design and 10 years of driving business development through brand identity and marketing strategy creation. Talented designer of user-experience design with the proven know-how to combine creative and usability viewpoint resulting in effective web and mobile applications. Experience optimizing user engagement for brands such as Pet Stop Clinic, EZ Vet, Paw Watchers and EZ Weight improving brand loyalty, customer retention and visit-to-order ratio.

• UX / UI design • User research & analysis • Prototyping & usability testing

• Project lifecycle management • User centered design • Graphic & responsive web design

• Business plans & brand guideline • User Flow & wireframing • Brand creation & reinvention PROFESSIONAL EXPERIENCE AND NOTABLE CONTRIBUTIONS

EZ VET VETERINARY CARE Miami, FL 2013-Present

ART DIRECTOR /UI/UX DESIGNER

• Conducted consumer survey, situational analysis and competitive analysis through interviews, survey monkey and focus groups.

• Generated product brand positioning and business plan based on data collected with product pricing and placement strategy with an emphasis on user’s goals, pain points and motivations.

• Established UX design as the first stage of all web and software application developments for the EZ Vet website- www.ezvet.com,www.ezpetdentals.com as well and its telemedicine software. Our methodology instituted a user-centered design (UCD) approach.

• Implemented a robust SEO strategy to catapult EZ Vet’s visit to lead ratio. Additionally, the redesign reduced the page abandonment rate.

• Instrumental in business research, strategizing, development and establishment of UX processes and design as the first stage of all application development.

• Design and developed UI & navigational architecture for the clinic’s telemedicine software and medical device, optimizing user experience and enhancing the telemedicine experience for pet owners.

• Conducted focus group testing and beta testing of the EZVet software application in retail setting.

• Developed and implemented UX / UI design for a weight management kiosk for human & animal market.

• Developed and maintained relationships with partners, vendors, and outsourced marketing liaisons.

• Created and implemented company’s brand guidelines throughout the entire suite of applications.

• Create interactive, graphic design solutions and branding for new and emerging media. THE PET STOP MOBILE VACCINE CLINIC Miami, FL 2010-2013 UX/UI ART DIRECTOR

• Conducted and interpret market research and competitive analysis of the type of services to identify key features and market needs.

• Worked closely with CEO to interpret research findings to generate business blueprint and brand guide.

• Developed brand image from ground up to ideation, corporate identity, and brand guideline and art direction to deliver top-notched design and brand communication.

• Research, strategized and launched UX processes and improvements to mobile vaccine clinics that increased efficiency and total pets seen in a clinic per location.

• Developed and maintained design mockups, usage scenarios, prototypes, specifications, navigational maps and other design documents.

• Did A/B test for the new responsive website using Survey Monkey.

• Designed and developed UX and UI for clinic’s mobile application to improve customer relationship management based on client and stakeholder research study.

• Grew revenue from $500K to $3M in three years through strong brand development and eye-catching advertising campaigns that attracted target audiences.

• Created effective e-commerce website (HTML, CSS, ZenCart, JavaScript-basic), promotional collateral, social media campaign platforms and videos to position the brand in South Florida. The modern design optimized the visit to order ratio increasing the company's bottom line. BIOLOGICAL ART GROUP INC. Miami, FL 2007-2010

LEAD GRAPHIC DESIGNER & PROJECT MANAGER

• Designed concept illustrations and medical device prototypes such as video otoscope, infrared thermometer, and BioCamTM.

• Designed new UI for the Biocam.20 video otoscope application and injected new user-experience design to improve ease of use to the end user.

• Conduct end-to-end project management from conceptualization to production and product delivery for multiple anatomically correct model projects.

• Managed high profile accounts including Boehringer Ingelheim, Merial, Hill's Pet Nutrition, Bayer and Banfield.

• Brought in $500,000 in sales with kidney model production design for Boehringer Ingelheim Global.

• Achieved sales of $200,000 by designing custom heartworm model.

• Contributed to 10% sales increase in revenue by supporting sales and marketing efforts. EUROMONITOR INTERNATIONAL, SEA Malaysia 2004-2006 MARKET ANALYST

• Conducted market analysis on tobacco industry, palm oil industry, and cell phone technology and provided market sizing and forecasting for quarterly and annual reports.

• Conducted market and situational analysis and research by liaising with local governments, organizations, manufacturers, and vendors.

• Conducted consumer analysis on product usage and brand preference through consumer survey and focus groups.

MULTIMEDIA UNIVERSITY Malaysia 2001-2006

LECTURER

• Planned syllabi and instructed over 100 students using interactive teaching methods.

• Lectured on marketing research and advertising design to second and final year multimedia advertising students.

• Guided and mentored final year students on their final portfolio project.

• Promoted to Head of Department for the advertising design major department. EDUCATION & TRAINING

Master of Science in Corporate Communications

UNIVERSITY PUTRA MALAYSIA Malaysia 2005

Bachelor of Science in Advertising Design

UNIVERSITY MULTIMEDIA Malaysia 2001

Springboard UX Design Certification - 04462

Languages:

English: Proficient Malay: Proficient Mandarin: Basic Technical Skills:

Adobe Creative Suite Illustrator Photoshop Dreamweaver Flash HTML5 CSS3 Bootstrap WordPress Microsoft Office Suite Balsamiq Mockups 3 Axure RP InVision UXPin Marvel App Prototyping Optimal Tools Sketch

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