Linda Robinson

**** *********** ***

Mustang, Ok 73064

479-***-****

OBJECTIVE Sales or marketing position utilizing extensive multiple core skills and fashion industry

sales expertise, marketing and promotional skills, proven store management and

personnel supervisory experience, and exceptional motivational skills.

SALES AND MARKETING SKILLS

Proven record of sales success in maintaining and updating product knowledge,

strategic business planning, increasing average dollar sales and exceeding sales to

plan and LY, forecasting and budgeting, enhancing market share, customer service,

and building sales through creative sales strategies.

Additional sales and business communication abilities include training and

motivation, extensive customer relations, designing effective presentations,

conducting workshops, generation of reports and memos, ability to work effectively

with senior managers, education of sales staff, public relations, and developing a

loyal customer base.

Consistently noted by senior management, staff, clients, and customers for detail-

oriented management skills, ability to prioritize tasks to accomplish maximum results, and

ability to solve organizational problems with innovative solutions.

CAREER GOALS Skilled in all aspects of retail sales, identifying and evaluating emerging trends,

assessing individual lifestyles and fashion needs, and researching competitor pricing

and selections.

Personally redesigned floor layouts, interior store designs, window and in-store

displays, and creative merchandising. Coordinated store inventory, reduced shrinkage,

managed staff, assisted in advertising and marketing, special events, bookkeeping, and

daily store activities.

Developed a successful system of personal client evaluation, "touching the customer,"

and careful analysis of individual lifestyles, which achieved high rates of customer

satisfaction and dramatically increased revenues.

RELEVANT EXPERIENCE

2011to 2017 Catherines Plus Size

Store Assistant Manager

Responsible for a wide range of management and supervisory duties for a an upscale

womens clothing retailer in the leading fashion mall in Oklahoma City,Oklahoma. Duties

and responsibilities include overseeing sales performance, monitoring inventory and

shrinkage levels, overseeing cost control, and developing effective floor sales

strategies.

Additionally responsible for personnel management, including supervision of sales

associates and key holders, and assisting in all aspects of hiring, training, payroll, and

employee development.

Ensure consistently high quality customer service and satisfaction, uphold all corporate

policies and procedures, oversee POS operations, and facility maintenance. Coordinate

targeted marketing and sales plans, develop special events and promotions, and perform

daily bookkeeping and reporting duties.

Nitially hired in Assistant Manager position in April 2011 in Edmond,Oklahoma. Selected

to assume assisted leadership of the Oklahoma City store within 60 days due to ability to

turn around underperforming operations, solid management skills, and a record of

outstanding performance.

Turn around the Oklahoma City Catherines store in 2012.We were a Million Dollar store

in 2012 and just received notification from our Home Office,that we are now a Million

Dollare Store for 2013. This is quite an accomplishment. We are the only Million Dollar

Store in our District,and one of two Million Dollar Catherines Stores in our Region!

Achieved sales plan

Named "Premier Icon Store" for highest sales and percentages in the region.

Successfully maintain an average dollar sale of $59.90 compared to $35.00 company-

wide. Received corporate bonuses for consistently exceeding sales over plan. Currently

up 56% to plan and 78% to LY

2006 to March 2011 Cahterines Plus Size/Fayetteville,Arkansas

Assistant Manager

Selected to serve as an Assistant manager at Catherines Plus Size Store in

Fayetteville,Arkansas,located in a leading upscale mall. Assisted in training, hiring of all

associates, determining individual sales and performance goals, calculating average

dollar sales and units per transactions, and ensuring the highest levels of customer

satisfaction.

Successful in inspiring teamwork and collaoration through communication,partnering

and personally executing to contribute to the organizational goal:works well with others,

pushes self and team for results,shares wins and power,invites input and shares

owenership:creates strong morale and spirit in the team:pushes tasks and decisions

down to the best source for action:facilitates and enables others to act on their own

initiative.

Monitored receiving, check-in, and stocking of merchandise, prepared products for sale

and mark-down, and all other necessary administrative duties. Supervised sales and

marketing activity of sales staff, including sales assignments and employee

development.

Managed public relations and media coordination, planned and organized workshops

and meetings, coordinated and developed promotions, controlled expenses, and

increased market share.

Prospected new client relationships, updated and maintained existing client accounts,

launched and demonstrated new products, and maintained up-to-the-minute knowledge

of industry innovations and competition

Achieved $1.5 million in annual counter sales, the #1 counter for all Macy's cosmetics

Created a large repeat client base for Catherines Plus Size in Fayetteville, and maintained

a high degree of customer satisfaction through quality personal service.

Maintained a very high average dollar sales rating and earned multiple awards for

exceeding ADS and UPT goals, and consistently outperformed other assistant managers

in all areas.

1996 to 2004 Lane Bryant/Fayetteville,Arkansas

Assistant Manager

Responsible for all aspects of sales, customer service, and related activities for a high-

end, fashion specialty retailer, catering to an upscale clientele, including high net worth

individuals.

Additional duties include developing a private following, opening and closing store,

serving as assistant manager, coordinating in-store merchandising, and creation of

innovative visual displays.

Hired, interviewed, screened, trained, and supervised retail sales associates, assisted

manager in all daily store operations, inventory control, coordinating visual displays and

merchandising, monitored sales goals for our store, and participated in head-to-toe-

dressing / consultation for VIP clients.

Successfully utilized team management and client relations skills to dramatically increase

store revenues. Assisted Store Manager in all aspects of our store. Assisted in turning

our store around in a positive direction. Our store sales increased every year I worked at

Lane Bryant in Fayetteville,Arkansas.

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