Linda Robinson
Mustang, Ok 73064
OBJECTIVE Sales or marketing position utilizing extensive multiple core skills and fashion industry
sales expertise, marketing and promotional skills, proven store management and
personnel supervisory experience, and exceptional motivational skills.
SALES AND MARKETING SKILLS
Proven record of sales success in maintaining and updating product knowledge,
strategic business planning, increasing average dollar sales and exceeding sales to
plan and LY, forecasting and budgeting, enhancing market share, customer service,
and building sales through creative sales strategies.
Additional sales and business communication abilities include training and
motivation, extensive customer relations, designing effective presentations,
conducting workshops, generation of reports and memos, ability to work effectively
with senior managers, education of sales staff, public relations, and developing a
loyal customer base.
Consistently noted by senior management, staff, clients, and customers for detail-
oriented management skills, ability to prioritize tasks to accomplish maximum results, and
ability to solve organizational problems with innovative solutions.
CAREER GOALS Skilled in all aspects of retail sales, identifying and evaluating emerging trends,
assessing individual lifestyles and fashion needs, and researching competitor pricing
and selections.
Personally redesigned floor layouts, interior store designs, window and in-store
displays, and creative merchandising. Coordinated store inventory, reduced shrinkage,
managed staff, assisted in advertising and marketing, special events, bookkeeping, and
daily store activities.
Developed a successful system of personal client evaluation, "touching the customer,"
and careful analysis of individual lifestyles, which achieved high rates of customer
satisfaction and dramatically increased revenues.
RELEVANT EXPERIENCE
2011to 2017 Catherines Plus Size
Store Assistant Manager
Responsible for a wide range of management and supervisory duties for a an upscale
womens clothing retailer in the leading fashion mall in Oklahoma City,Oklahoma. Duties
and responsibilities include overseeing sales performance, monitoring inventory and
shrinkage levels, overseeing cost control, and developing effective floor sales
strategies.
Additionally responsible for personnel management, including supervision of sales
associates and key holders, and assisting in all aspects of hiring, training, payroll, and
employee development.
Ensure consistently high quality customer service and satisfaction, uphold all corporate
policies and procedures, oversee POS operations, and facility maintenance. Coordinate
targeted marketing and sales plans, develop special events and promotions, and perform
daily bookkeeping and reporting duties.
Nitially hired in Assistant Manager position in April 2011 in Edmond,Oklahoma. Selected
to assume assisted leadership of the Oklahoma City store within 60 days due to ability to
turn around underperforming operations, solid management skills, and a record of
outstanding performance.
Turn around the Oklahoma City Catherines store in 2012.We were a Million Dollar store
in 2012 and just received notification from our Home Office,that we are now a Million
Dollare Store for 2013. This is quite an accomplishment. We are the only Million Dollar
Store in our District,and one of two Million Dollar Catherines Stores in our Region!
Achieved sales plan
Named "Premier Icon Store" for highest sales and percentages in the region.
Successfully maintain an average dollar sale of $59.90 compared to $35.00 company-
wide. Received corporate bonuses for consistently exceeding sales over plan. Currently
up 56% to plan and 78% to LY
2006 to March 2011 Cahterines Plus Size/Fayetteville,Arkansas
Assistant Manager
Selected to serve as an Assistant manager at Catherines Plus Size Store in
Fayetteville,Arkansas,located in a leading upscale mall. Assisted in training, hiring of all
associates, determining individual sales and performance goals, calculating average
dollar sales and units per transactions, and ensuring the highest levels of customer
satisfaction.
Successful in inspiring teamwork and collaoration through communication,partnering
and personally executing to contribute to the organizational goal:works well with others,
pushes self and team for results,shares wins and power,invites input and shares
owenership:creates strong morale and spirit in the team:pushes tasks and decisions
down to the best source for action:facilitates and enables others to act on their own
initiative.
Monitored receiving, check-in, and stocking of merchandise, prepared products for sale
and mark-down, and all other necessary administrative duties. Supervised sales and
marketing activity of sales staff, including sales assignments and employee
development.
Managed public relations and media coordination, planned and organized workshops
and meetings, coordinated and developed promotions, controlled expenses, and
increased market share.
Prospected new client relationships, updated and maintained existing client accounts,
launched and demonstrated new products, and maintained up-to-the-minute knowledge
of industry innovations and competition
Achieved $1.5 million in annual counter sales, the #1 counter for all Macy's cosmetics
Created a large repeat client base for Catherines Plus Size in Fayetteville, and maintained
a high degree of customer satisfaction through quality personal service.
Maintained a very high average dollar sales rating and earned multiple awards for
exceeding ADS and UPT goals, and consistently outperformed other assistant managers
in all areas.
1996 to 2004 Lane Bryant/Fayetteville,Arkansas
Assistant Manager
Responsible for all aspects of sales, customer service, and related activities for a high-
end, fashion specialty retailer, catering to an upscale clientele, including high net worth
individuals.
Additional duties include developing a private following, opening and closing store,
serving as assistant manager, coordinating in-store merchandising, and creation of
innovative visual displays.
Hired, interviewed, screened, trained, and supervised retail sales associates, assisted
manager in all daily store operations, inventory control, coordinating visual displays and
merchandising, monitored sales goals for our store, and participated in head-to-toe-
dressing / consultation for VIP clients.
Successfully utilized team management and client relations skills to dramatically increase
store revenues. Assisted Store Manager in all aspects of our store. Assisted in turning
our store around in a positive direction. Our store sales increased every year I worked at
Lane Bryant in Fayetteville,Arkansas.