Marketing

RÉSUMÉ

MONICA PAUL

Phone: 407-***-**** *****.****@*****.*** 154 Jesus de Monte A-202. Mexico City, (temporary residence) 52764. Mexico linkedin.com/in/monicapaul moniquepaul.com marcomtec.com magicmasterminds.com PROFILE

Growth-Oriented C-Level marketing executive, consultant, and advisor. I have worked primarily with IT firms; a field in which I have more than 20 years of experience. I encompass strategic planning, qualitative and quantitative research, traditional and digital creative marketing plans, public relations, and promotion with the ability and skill to drive favorable results with innovative, enthusiastic, and forward-thinking leadership.

As a driven multi-cultural and visionary executive creating local and regional marketing strategies for Fortune 500 and Fortune 100 companies; I possess a range of knowledge and expertise that empowers me to achieve success and growth with any organization. Some of my strengths:

• Assign multi-disciplinary teams of up to 10 people to each account/client to execute creative traditional and/or digital marketing strategies to achieve the leads generation and brand positioning goals

• Ability to create and manage diverse projects and teams for several clients simultaneously with cross-functional interaction among them

• Propel start-ups to the market in a region by adjusting the global strategy into a tropicalized marketing plan to position the brand, generate leads and nurture the sales pipeline; achieving the first results in less than 90 days

• Skill to adjust the marketing strategy to established budgets to optimize the Marcom towards a result of average 20 qualified leads per month

I possess strong oral and written communication skills in English, Spanish, and some Portuguese. I am a leader and an influencer. American citizen with temporary residence in Mexico. PROFESSIONAL ACHIEVEMENTS

Along with my career, I have enjoyed the success sweetness. From nearly 80 success stories generated and published in the targeted media, about 20% were featured on the cover. I have introduced nearly 30 IT brands in the Latin America region, I can mention, Extreme Networks, Embarcadero Technologies, MicroStrategy, and others. All of them have grown and found their path in the market. RÉSUMÉ

My marketing strategies, plans, and team-work to coordinate the activities have helped my employers and clients to achieve their sales goals. Some of my achievements:

• Surpassed 15% the sales goals of $250K introducing the Adobe Software educational versions with the marketing strategy called “Universities Road Show.”

• Regional brand positioning and a complete marketing platform and PR established in less than three months with Visio Corporation. Lead qualification strategies that supported the $3 million sales goals achieved in the first year.

• Millionaire international events planned and coordinated like the Visio and Source Fire Latin America kick-offs; Adobe and Visio presence in relevant regional and international trade shows.

• The successful introduction of Extreme Networks in Mexico, Central America and the Caribbean with leads generation strategies that resulted in a consistent growth of two digits for five consecutive years. My marketing helped them surpassing their average $2 million yearly sales goal.

• Leads generation campaigns with results of up to 20 new qualified leads per month using digital marketing tools. Just one lead’s qualification call with the appropriate speech was needed to generate a millionaire deal with MicroStrategy.

• Magic Masterminds eBook publishing magicmasterminds.com, project that was launched with a minimum investment and that is giving a two-digit figure grown rate per annum. In the present, the marketing executives prefer my services because they experience positive results and growth. They worth my knowledge and listen to my advice. When they move to new positions in other companies, they regularly come back to me. I pride myself on being the marketing expert and strategist with whom clients come back repeatedly. This is an important achievement. SKILLS

Marketing strategy. Marketing Planning. Budgeting. Analytical thinker. Team builder and manager. Leader. Results oriented. PR and communications expert. Qualitative and Quantitative Research. Copywriter. Fully bilingual English/Spanish. Some Portuguese. Cross-functional team management. Multi-cultural. Channel management. B2B - B2C. Customer care. Lead generation. Conversion and retention. Latin America marketing. reporting. Presentation. Influencer. EXPERIENCE

Director and founder. Magic Masterminds LLC February 2002 to present I am the founder and managing director of Magic Masterminds LLC. Marcomtec is the division providing B2B/B2C Marketing Consultancy, Content Development, and Marketing Services. RÉSUMÉ

I manage Marcomtec and Magic Masterminds. I am always aware of getting new business opportunities. I excel as the face to the clients. I am always with them to create their strategies and assign the team in charge of the execution. I coordinate all the activities. I create modularly and packaged bilingual and multi-cultural marketing services from the strategy and plan to the leads qualification. Then I drive the coordination and reporting. While I have a large list of services, they are divided into two business areas which are Marketing Services and Writing Services.

As a marketing and communications service provider, I aim to help my clients achieve and surpass their sales and brand positioning expectations as well as their return on investment while optimizing the marketing budget.

In 2015 I launched my eBook publishing project, magicmasterminds.com, with a minimum investment. So far we have a dozen books published and sales are increasing continuously with a two digit figure. Companies Trusting my Services

ABB, LabTech Software, Progress Software, Elbit Systems, Landesk, Citrix, Kaseya, Extreme Networks, Sterling Commerce, GUIAR, Embarcadero Technologies, Alvatrix, Magic Masterminds, Elsevier, Belarc, AMIGE, INBLIC, Golden Gate, MicroStrategy, Axway, EFI, ACI Worldwide, Kronos, Meta4, Obama CareFacts website (obamacarefacts.com). Published Author

I am a published author: Marketing articles for Canal Informatico (Colombia & Latin America), Prensario TILA (Argentina & Latin America), Revista NEO (Mexico), Ulitzer/SOA&MOA Magazine

(US), blogger at BlogHer (SheKnows - US).

Websites: magicmasterminds.com, marcomtec.com, moniquepaul.com. LAM Marketing & Sales Director, Inter.net, Mexico, City. 07/00 to 01/02 Inter.net was a dial-up internet connection provider. As a start-up in Mexico and Latin America, the operations, sales, and marketing strategies were designed for the first time. I created the first regional sales and marketing plans with a limited budget from the corporate. The organization in the region started from acquiring the client bases from smaller local dial-up companies. The goal was to preserve those acquired customers plus getting new ones.

• Creation of the first regional marketing and sales strategies, and business plans considering the preservation of a 100,000 clients base from the acquired companies.

• Interviewed and built-up the appropriate team for both areas, sales, and marketing, locally and coordinated of the staffing in other countries.

RÉSUMÉ

• Development of a new internet connection product in CD, defined pricing strategies, discounts, sales and rebates, and the distribution strategy and deals with retailers increasing the 100,000 clients base in a 20% the first year.

• Worked with an operations manager to handle a 30 people call-center for new sales, renewals, and customer care.

LAM Marketing Manager, Visio Corporation, Seattle, WA. 08/98 to 04/00 Visio Corporation was my first regional position and a challenge that held an extraordinary growth opportunity. I was part of the corporate team working remotely from Mexico City. I was part of the business development team in the region, and I pride myself in having outstanding results almost duplicating the client’s base and surpassing the sales quota on a 40%.

• Created the regional strategy and plan aligned with the corporate goals

• Implemented all the marketing and communication initiatives in ten countries including Brazil supported only with outsourced providers; including PR agencies, promo vendors, and events organizers.

• Designed a Channel Marketing strategy and plan to support 20 distribution partners along the region

Visio was an insanely successful company. Microsoft acquired Visio in late 1999; the delivery finished in April 2000. Microsoft did not offer a position to the regional marketing team. Mexico Channel Manager, Micrografx, Inc., Mexico City. 06/97 to 07/98 Micrografx was my first formal employment with an IT firm. I was offered this position when they saw the results I had with Adobe as an outsourced marketing resource.

• Planned a channel distribution sales strategy and developed a channel distribution network

• Designed a marketing plan to support my business partners

• Managed pricing, rebates, and the whole-sellers

I left Micrografx when I had an offer from Visio Corporation. Diseno PIXEL-Adobe Systems Mkt Outsourcer and Reseller, 02/95 to 05/97 The start of my marketing career in the IT was with Dineño Pixel, an Apple and Adobe reseller

• Created the sales and marketing plans and initiatives supported by Adobe and Apple as a distribution channel

• Turned the company into a Marketing outsourced resource for Adobe Systems RÉSUMÉ

• Surpassed 15% the sales goals of $250K introducing the Adobe Software educational versions with the marketing strategy called “Universities Road Show.”

• Negotiated the Co-op funds and budgets to support other marketing initiatives with Adobe EDUCATION

• Universidad Anahuac Mexico City – Communications

• Business Strategic Planning (By Tim Berry - CEO in Palo Alto Software)

• Solutions Selling training

• Visio products training, Micrografx Enterprise Product Certification

• Effective Management

• HootSuite Social Media Management Certified

• AWAI Verified Copywriter (about to finish)

• Write Club with Betsy Rapoport and Pam Slim

SPECIAL PROJECTS AND VOLUNTEER

Created the strategy and business plan of Magic Masterminds, a sustainable publisher of Fiction electronic books.

I am proudly the one to hold the relationship and support to Worldreader. Magic Masterminds aims to help them taking literacy to children and poor communities in the world. Sharing a book is sharing the love.

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