Sales Marketing

Gary Kleinman

** ***** **** *****

Larchmont, New York 10538

Mobile 917-***-****

Email: **********@*****.***

Experienced integrated media (digital, mobile, video, social, experiential, branded content, print & native ) sales and marketing professional who exhibits strong leadership, managerial and sales development skills. Proficient in lifestyle, entertainment, and business-to-business advertising. Highly effective in building and maintaining strong senior client relationships within the package goods, beauty, pharmaceutical, food, beverage, electronic and entertainment categories. Sales and Management Skills Include:

• Business Development through Branded Content • Sales and Marketing Presentations

• Strategic Planning for client retention and growth • Staff Development and Motivation

• Negotiating, Budgeting and Expense Control • P & L Management

• Innovative Selling/ Product Integration/ Native Advertising • Corporate/Integrated Sales Negotiations ROUGE MEDIA GROUP January 2016 – Present

Vice President, Sales

• Lead and manage the sales team, including on boarding, sales performance, quota development, coaching/ sales t training and incentive programs.

• Develop new business/categories and generate revenue through personal sr. level client/agency relationships.

• Pipeline management, specifically for lead generation review, forecasting and revenue reporting.

• Generate and lead category growth initiatives supporting our corporate strategy to specific new or existing partnerships.

• Develop strategic proposals, with the sales team that will position Rouge Media as key component and marketing s solution for our existing clients media mix. Our key partners include: J&J, Unilever, Fox, L’Oréal, Pfizer, Hershey, C Colgate, Merck, Warner Bros., Samsung, Coca Cola, LG, Master Card, Mercedes Benz & P&G.

• Actively participate in the sales cycle with the team from developing and prospecting clients, to business pitch p presentations and final program negotiations.

• Proactively monitor the sales team and strive to maintain high levels of quality, accuracy, and process consistency in t the organization’s planning, crm and outreach efforts.

• Work with the Sr. executive team to build innovative sales strategies, effective marketing tools and help to evolve the c corporate vision and culture.

• Promote Rouge Media within the advertising and media industry as a leader of integrated placed based OOH media, t targeting female & millennial consumers. (video, mobile, native, social, experiential & college campus marketing) WOMEN’S MARKETING INC. May 2014 – December 2015

Executive Vice President, Client Solutions

• Coach staff by providing performance feedback that strengthens the overall productivity of the team and builds best in class client service.

• Build and execute actionable business development plans for the sales team with a focus on driving new revenue and client integrated solutions. (digital, broadcast, print, social, native, branded content & ooh)

• Attend client meetings and key industry events to support and contribute to the sales teams account growth strategies/plans.

• Lead organizational development for the client solutions department, which includes streamlining processes, creating action plans and managing priorities.

• Provide thought leadership for our clients and identify new product offerings to expand our client relationships.

• Responsible for the recruitment, on-boarding, and training of new and existing sellers.

• Lead team in prioritizing efforts for sales prospecting, and time management against budget, goals and objectives.

• Oversee the sales operations and identify and report on all key sales analytics.

• Maximize the lead generation and client qualification process. GANNETT/ USA TODAY- REVIEWED.COM December 2011 – April 2014 Senior Vice President, Sales

• Define and establish the Reviewed.com’s national sales and marketing team's strategy and structure.

• Increased advertising revenue by 56% year over year in 2013.

• Recruit and lead a team of high-performance sales/marketing professionals including development of compensation plans, training/coaching and team building sessions.

• Establish sales processes, metrics and business models to meet the USA Today’s overall objectives.

• Provide accurate, reliable sales reports and forecasts to help the company achieve its digital growth plans.

• Build and negotiate enterprise deals via branded content with key accounts such as Samsung, Whirlpool, Disney and Sony.

• Develop and execute innovative digital integrated marketing strategies and programs for Canon, Electrolux and LG.

• Serve as a key member of the leadership team in helping to build the overall company vision and culture.

• Create sales presentations and leverage industry research to drive non-endemic category revenue. WARNER BROS. - DC ENTERTAINMENT March 2010 – December 2011 National Sales Director

• Lead national integrated sales team’s efforts which delivered a 14% increase in advertising revenue vs. 2009. This resulted in 16 cross platform programs . (digital, print, mobile, branded custom content publishing, social, events)

• Generate and present accurate sales forecasts to the senior management team while consistently meeting or exceeding revenue targets.

• Establish and initiate annual print, digital and custom content integrated sales strategies and goals.

• Create and negotiate revenue generating marketing programs and off platform extensions/partnerships.

• Closed first ever DC Comics App sponsorship integrated program with NBC for “The Event” launch.

• Increased endemic Video Game and DVD categories by 23% vs. 2009.

• Manage Publishing operations with traffic, production and accounting departments by facilitating policies, approvals and process enhancements.

• Develop custom category presentations and programs leveraging syndicated research to help drive non-endemic business for clients such as: Wrigley, Turner, Colgate, Lego, ABC, Converse TV GUIDE & TVGUIDEMAGAZINE.COM August 2001- November 2009 Vice President, Associate Publisher/Sales Director December 2006- November 2009

• Achieved a 23% increase in advertising revenue and $48 million in sales.

• Increased non-endemic revenue by $9 million in 2009 while leading the sales team to secure new advertising categories such as technology, fashion, beauty, wireless and financial.

• Organized and managed over $11 million in multi-platform/ integrated content partnerships for clients - P&G, Kraft, NBC, Turner, ABC, Con Agra, Unilever, Toyota, Fox and Kellogg's.

• Managed the TV Guide 2008 Emmy After party sponsorship sales efforts, which resulted in over $ 2 million in incremental revenue from Olay, Kraft and Hershey.

• Initiated an innovative yearly franchise position for CBS and Turner which delivered over $ 1.4 million in new revenue for publishing and digital platforms.

• Directed the sales process for the Con Agra/TV Guide/ Kroger custom retail partnership, which resulted in custom cross merchandised displays at 3000 Kroger retail outlets.

• Created first ever TV Guide branded, in-flight entertainment system channel guide for Continental Airlines in 2009.

• Successfully set sales strategy and launched TVGUIDE MAGAZINE.COM in 2009 National Advertising Director June 2004 - November 2006

• Managed and organized New York and Chicago Procter & Gamble account teams (print & digital) which successfully lead to an increase in revenue of $ 2.5 million from 2004-2005.

• Developed customized advertorial programs for national sales team which resulted in $1.5 million in cross platform revenue.

• Created the TV Guide ROI presentation which won the Jack Myer’s 2004 Media Innovator Gold Award.

• Developed sales strategy (print & digital) and customized presentations for categories including beauty, consumer electronics, pharmaceutical and entertainment. Director of Sales Development December 2002 – May 2004

• Won the 2003 inaugural TV Guide President's Award that was given for overall top performance.

• Organized and managed the first ever TV Guide Sales Development team which generated over

$3 million in new revenue from advertisers like Kraft, Hasbro, Verizon, Milk Pep and Clorox.

• Successfully developed and sold TV Guide's first Emmy sponsorships to Buick and Clairol resulting in $1.5 million and breaking the first beauty advertiser in TV Guide in seven years.

• Developed an integrated custom insert/ direct mail and digital program partnering Bayer and Nascar resulting in exclusive business for TV Guide. Pharmaceutical Category Manager July 2001 - November 2002

• Increased market share growth in pharmaceutical category with new business from Schering-Plough, Astra Zeneca, Bayer and Aventis.

• Exceeded territory page goals by 28% and increased revenue by over $ 2 million.

• Managed the TV Guide monthly 50+ Mature edition which resulted in over $ 5 million in revenue. HEARST CORPORATION March 1999 - July 2001

GOOD HOUSEKEEPING

Category Manager/Food & Beverage and Pharmaceutical

• Key Account Responsibilities included Merck, Coca-Cola, Novartis, Masterfood and Pfizer.

• Successfully broke high profile accounts such as Haagen-Dazs, Dasani, and Kraft.

• Increased health category revenue by $ 675,000 over goal in 2000.

• Developed integrated program for Searle/Celebrex including print and digital. LEBHAR -FRIEDMAN, INC May 1996 - March 1999

DISCOUNT STORE NEWS

South East Regional Manager

• Increase sales by 22% in first 2 years in South East region and New York City territories.

• Developed 24 new accounts and over $ 800,000 in new business revenue from advertisers such as Norelco, American Express, Philips Electronics, Coca-Cola, MCI, Nickelodeon, and Nascar.

• Developed targeted multi- function supplements for Fieldcrest Cannon, Westclox, and Major League Baseball.

Education: B.A. Business Administration, Hofstra University Honors: 1. Selected For MPA Magazine Marketing Coalition Committee 2. Earned TV Guide's inaugural 2003 President's Award based on performance and accountability

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