EXPERIENCE
Jumpstart Automotive Media
San Francisco / Creative Director / July 2014 - Present
Clients: Jumpstart Marketing, Ford, Chevy, Ford, etc.
• Develop the strategy and vision of the company’s creative in support of the overall brand and marketing objectives, and channel business needs
• Concept, design, direct and execute all marketing collateral, trade show exhibits and sales premiums
• In collaboration with the product director, create exclusive ad products to serve through our portfolio of automotive websites
• Work with cross-functional teams to develop strategies and concepts to present to clients
• Lead internal creatives and external consultants/vendors/designers
• Designed and print produced an annual automotive report
• Overhauled the company look and feel with a rebrand; the company logo, identity and website InMobi
San Francisco / Creative Director / September 2011 - July 2014 Clients: Dyson, Degree, Ford, BRAVO, The Adventures of TIN TIN
• Lead creative sessions for project kick-offs
• Managed multiple projects from concept to completion
• Worked with account team, sales team, and engineers to develop concepts to present to clients
• Managed all North American creative service members G2 Worldwide
San Francisco / Art Director / July 2011- September 2011 Clients: Reliant Energy, Treasury Wines, SPCA
• Rebranded Reliant, a Texas Energy Company’s entire direct mail presence
• Concepted and designed print ads for Treasury Wines
• Created comps, boards, concepts, and final deliverables CBS Interactive
San Francisco / Art Director / June 2011- July 2011 Clients: Chow, I Love Lucy TV, The Brady Bunch, Big Brother, CNET
• Concepted and designed banner campaigns across all CBS properties
• Designed the CBS internal website
Alt.
San Francisco / Sr. Art Director / 2008-2011
Clients: Sprint Wholesale, Microsoft Mix Online, Microsoft Advertising Group, eBay, McAfee, Tealeaf, AAA, and It’s Just Lunch
• Art directed print, interactive, and direct marketing campaigns
• Concepted and designed websites, emails, online banners, brand identities, direct marketing materials, RFP responses and presentations and print media for all clients
• Created identity and brand guides for clients
• Directing and delegating to project creative team and outside vendors and/or specialist
• Mentoring and coaching designers through creative development
• Created comps, boards, concepts, and final deliverables Publicis Dialog
San Francisco / Art Director & Digital Production Artist / 2005-2008 Clients: Sprint, HP, WebEx, Bermuda Dept. of Tourism, Calistoga Beverage Company, Wells Fargo, RA, Enbrel, One Atmosphere, and Life Line Screening
• Conceptualized and designed direct mail for Sprint, Bermuda Dept. of Tourism and outdoor for WebEx
• Logo exploration and execution
• Polished final digital files for print, direct mail and interactive projects
• Released files for print to various print houses Shawn Poe creative director
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Publicis Dialog (cont.)
• Prepared boards, books, and various pitch materials for client presentations
• Staged and shot all creative materials for visual presentations, used internally and in award submissions.
The Hive Advertising
San Francisco / Jr. Art Director / 2004 & 2005
Clients: San Francisco Botanical Gardens, Lighthouse Wellness, and Wahoo’s Fish Tacos
• Concepted and saw to execution a small tv spot
• Partnered with team to prepare final artwork for print
• Prepared for client meetings
MegaSun Inc.
St. Louis / Designer / 1998-2002
• Developed their advertising campaigns
• Designed the company’s yearly product catalog
• Concepted and designed all sales materials
• Designed custom logos and vinyl decals for tanning beds and vehicles Shawn Poe Designs
San Francisco / Sr. Art Director / 2005-Present
Clients: The Doctor ’s Company, One Atmosphere, Hampton Davis, Linear, TXU Energy, Symantec, City Lights Theater
• Operate a small independent design studio
EDUCATION
Academy of Art University
San Francisco / BFA Advertising / May 2005
Meramec College
St. Louis, MO / AA in General Studies / August 2002 SKILLS
• Fluent in InDesign, Photoshop, Illustrator, Powerpoint, MS Office, Keynote, Invision, Adobe Acrobat
• Knowledge of HTML5, CSS, Javascript, Celtra, Sketch AWARDS
Award Of Distinction / 2017 Communicator Awards / 2017 Insights Book Annual Award Of Distinction / 2017 Communicator Awards / Jumpstart Automotive Media Website Award Of Distinction / 2016 Communicator Awards / Scion iA & iM Launch Mobile Filmstrip Best of Division / 2010 Addy Awards / Microsoft Mix Notebook Gold / 2010 Addy Awards / Microsoft Mix Notebook
Silver / 2007 Addy Awards / WebEx “Rolling Revolution” Bronze / 2007 Addy Awards / WebEx “Revolution Launch Poster Campaign” Bronze / 2007 Addy Awards / WebEx “Big Poster Campaign” Platinum / Creativity Annual 36 / Sprint “Reassurance Campaign ” Silver / Creativity Annual 36 / Sprint “T-Shirt Phone” Gold Addy / 2005 Addy Awards / Sharpie “TV Spot”
Shawn Poe creative director
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shawnpoe.com