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Marketing Sales

Location:
Oakland, CA
Posted:
July 24, 2017

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Resume:

EXPERIENCE

Jumpstart Automotive Media

San Francisco / Creative Director / July 2014 - Present

Clients: Jumpstart Marketing, Ford, Chevy, Ford, etc.

• Develop the strategy and vision of the company’s creative in support of the overall brand and marketing objectives, and channel business needs

• Concept, design, direct and execute all marketing collateral, trade show exhibits and sales premiums

• In collaboration with the product director, create exclusive ad products to serve through our portfolio of automotive websites

• Work with cross-functional teams to develop strategies and concepts to present to clients

• Lead internal creatives and external consultants/vendors/designers

• Designed and print produced an annual automotive report

• Overhauled the company look and feel with a rebrand; the company logo, identity and website InMobi

San Francisco / Creative Director / September 2011 - July 2014 Clients: Dyson, Degree, Ford, BRAVO, The Adventures of TIN TIN

• Lead creative sessions for project kick-offs

• Managed multiple projects from concept to completion

• Worked with account team, sales team, and engineers to develop concepts to present to clients

• Managed all North American creative service members G2 Worldwide

San Francisco / Art Director / July 2011- September 2011 Clients: Reliant Energy, Treasury Wines, SPCA

• Rebranded Reliant, a Texas Energy Company’s entire direct mail presence

• Concepted and designed print ads for Treasury Wines

• Created comps, boards, concepts, and final deliverables CBS Interactive

San Francisco / Art Director / June 2011- July 2011 Clients: Chow, I Love Lucy TV, The Brady Bunch, Big Brother, CNET

• Concepted and designed banner campaigns across all CBS properties

• Designed the CBS internal website

Alt.

San Francisco / Sr. Art Director / 2008-2011

Clients: Sprint Wholesale, Microsoft Mix Online, Microsoft Advertising Group, eBay, McAfee, Tealeaf, AAA, and It’s Just Lunch

• Art directed print, interactive, and direct marketing campaigns

• Concepted and designed websites, emails, online banners, brand identities, direct marketing materials, RFP responses and presentations and print media for all clients

• Created identity and brand guides for clients

• Directing and delegating to project creative team and outside vendors and/or specialist

• Mentoring and coaching designers through creative development

• Created comps, boards, concepts, and final deliverables Publicis Dialog

San Francisco / Art Director & Digital Production Artist / 2005-2008 Clients: Sprint, HP, WebEx, Bermuda Dept. of Tourism, Calistoga Beverage Company, Wells Fargo, RA, Enbrel, One Atmosphere, and Life Line Screening

• Conceptualized and designed direct mail for Sprint, Bermuda Dept. of Tourism and outdoor for WebEx

• Logo exploration and execution

• Polished final digital files for print, direct mail and interactive projects

• Released files for print to various print houses Shawn Poe creative director

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shawnpoe.com

Publicis Dialog (cont.)

• Prepared boards, books, and various pitch materials for client presentations

• Staged and shot all creative materials for visual presentations, used internally and in award submissions.

The Hive Advertising

San Francisco / Jr. Art Director / 2004 & 2005

Clients: San Francisco Botanical Gardens, Lighthouse Wellness, and Wahoo’s Fish Tacos

• Concepted and saw to execution a small tv spot

• Partnered with team to prepare final artwork for print

• Prepared for client meetings

MegaSun Inc.

St. Louis / Designer / 1998-2002

• Developed their advertising campaigns

• Designed the company’s yearly product catalog

• Concepted and designed all sales materials

• Designed custom logos and vinyl decals for tanning beds and vehicles Shawn Poe Designs

San Francisco / Sr. Art Director / 2005-Present

Clients: The Doctor ’s Company, One Atmosphere, Hampton Davis, Linear, TXU Energy, Symantec, City Lights Theater

• Operate a small independent design studio

EDUCATION

Academy of Art University

San Francisco / BFA Advertising / May 2005

Meramec College

St. Louis, MO / AA in General Studies / August 2002 SKILLS

• Fluent in InDesign, Photoshop, Illustrator, Powerpoint, MS Office, Keynote, Invision, Adobe Acrobat

• Knowledge of HTML5, CSS, Javascript, Celtra, Sketch AWARDS

Award Of Distinction / 2017 Communicator Awards / 2017 Insights Book Annual Award Of Distinction / 2017 Communicator Awards / Jumpstart Automotive Media Website Award Of Distinction / 2016 Communicator Awards / Scion iA & iM Launch Mobile Filmstrip Best of Division / 2010 Addy Awards / Microsoft Mix Notebook Gold / 2010 Addy Awards / Microsoft Mix Notebook

Silver / 2007 Addy Awards / WebEx “Rolling Revolution” Bronze / 2007 Addy Awards / WebEx “Revolution Launch Poster Campaign” Bronze / 2007 Addy Awards / WebEx “Big Poster Campaign” Platinum / Creativity Annual 36 / Sprint “Reassurance Campaign ” Silver / Creativity Annual 36 / Sprint “T-Shirt Phone” Gold Addy / 2005 Addy Awards / Sharpie “TV Spot”

Shawn Poe creative director

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shawnpoe.com



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