Marketing Project

https://www.linkedin.com/in/SaurabhSingh**

SAURABH SINGH

**** ******* ******, *** *** • San Diego, CA 92115 • 619-***-**** • ****.*******@*****.*** EDUCATION

San Diego State University, College of Business Administration, San Diego Aug 2015 - May 2016 Masters of Business Administration in Information System/Marketing

• MBA Representative to Graduate Business School Association (GBSA).

• Member of Sanskriti-Association of Indian Students.

• Graduate Assistant, Economics Department

• Student Assistant, SDSU Event Management Department Guru Gobind Singh Indraprastha University, Delhi, India Aug 2006 - May 2010 Bachelor of Engineering in Computer Science

• Career Services Associate - Mentored 200 students for career placement activities including interviews and group discussions.

• College Fest Committee Associate - Core team member to organize different cultural and other events. Microsoft Certified Professional - SQL Server® 2008, Implementation and Maintenance Jun 2016 Microsoft, License D939-3824

Microsoft Certified Professional - SQL Server® 2008, Database Development Dec 2015 Microsoft, License D560-8047

KEY COMPETENCIES

Project Management, Product Management, Product Innovation, Agile Methodologies, Product Road Mapping and Life Cycle Management, Customer Relationship Management, Business Analysis and Development, Market Analysis and Demand Forecast, Business Consulting, Team and Resource Management, Research and Analysis PROFESSIONAL EXPERIENCE

OSP Labs LLC, San Diego Jun 2016 – Present

Information Technology Project Management Consultant

• Project Kick off, monitoring and close out

• Lead requirements elicitation sessions and in development demos

• Lead use case documentation development

• Managed product, plan development by confirming client specific requirements, and supervised consultants for adherence in preparation of required construction applications and approvals.

• Managed product development of all single and multi-family projects.

• Assisted with the efforts to standardize documentation and implement common software development practices with BA and PM teams

• Helping business owner sort and prioritize high level strategic goals, convert them in to project backlog

• Working with the teams of product owners, business analysts, developers and testers, ranging from 5 to 12

• Managing internal and external clients expectations and scope, managing release schedules and supported release cycles

Outlyer VR, Valencia, CA Jan 2016 – May 2016

Product Specialist

• Worked closely with Clients and stakeholders in identifying business and system requirements.

• Interpreted the requirements to identify test effort needed and test data setup.

• Developed the Requirements Traceability matrix and defined the input requirements to document the Business Requirements Specifications.

• Reported project development through MS Visio and Tableau

• Tracked down the project traceability matrix through MS Project.

• Developed comprehensive marketing analysis that examines the existing landscape and future potential of VR//i360o technology in the digital advertising industry

• Developed product development and positioning strategy for VR market

• Developed the pricing model for Outlyer’s upcoming ad creation tool

• Provided recommendation for Outlyer to sustain its first mover advantage Genesis Fair Trade, San Diego Feb 2016 – Apr 2016

Business Analyst

• Developed marketing plans including strategic analysis, competition, positioning, messaging, tactics and budget.

• Managed CRM through Salesforce project management and Constant Contact

• Worked closely with Human resource department in setting and managing Oracle HRMS.

• Identified and maintained data base of potential employees for recruitment process. https://www.linkedin.com/in/SaurabhSingh15

• Conducted primary and secondary research and formulated 2016 marketing strategy and calendar for the whole quarter.

• Developed and managed execution of marketing campaigns for handmade fashion accessories category.

• Prepared campaign reports based on performance metrics analysis and optimized the campaigns based on results

• Developed project plans, resource allocation, campaign schedules and status reports for smooth campaign execution

• Managed partnership with several digital and traditional publishing channels to increase the reach of the campaigns ParentsWare Inc., San Diego June 2015 – Jan 2016

Associated Product Manager

• Successfully implemented digital marketing campaigns which resulted in thousands of non-organic users.

• Lead a team of 6 interns for developing the marketing plan and strategy for global market for OurPact.

• Implement and evolve high-impact strategies to target new business opportunities in Indian market.

• Worked with key stakeholders within clients to understand the requirements for the solution, and approached testing with the best method decided.

• Conducted email blast through Mail Chimp and Constant Contact

• Successfully implemented SEO for global market through Google AdWords & Google Analytics

• Oversaw both inbound and outbound marketing campaigns to generate new business.

• Assessing and analyzing business structure and recommending suggestions for improvement

• Performed and maintained app analytic for OurPact using Google Analytics, Yahoo Flurry & iTunes Connect Ingenious Techno Solutions, New Delhi, India June 2013 - May 2014 Business Analyst

• Worked with Ingenious Techno Solutions for Australian client – National Australia Bank.

• Lead an automation testing team of 5 members at offshore.

• Managed the requirement management tools and requirement for Projects.

• Performed detailed research to gather requirement & created High level and Low Level Functional requirement.

• Created Data specification, file Transfer Specification, Page specification, Interface specification, Use case specification etc.

• Worked with different internal data projects to create requirement, data mapping, data modeling, and data validation.

• Analyzed source and target data in detail to develop requirement document for developers. SunTrust Banks (Offshore), India Nov 2010 - June 2013 Quality Assurance Analyst

• Saved $65,000 by identifying 27 defects during a data warehouse testing assignment for SunTrust Banks.

• Promoted to Acting Team Lead to salvage critical bank software project to deliver it on schedule.

• Developed and created Test ware like Deliverables, Plans, Environment/Data Setup, Test cases to ensure project test requirements are met

• Increased team productivity by 95 person-hours per month through software quality knowledge sharing and competence building activities.

• Awarded Best Small Project Team by SunTrust Banks and Insta Award by Infosys for continuous excellence towards work delivery.

Infosys Limited, Karnataka, India June 2010 - Nov 2010 Systems Engineer

• Saved approximately 500 person-hours per quarter by designing 15 automation utilities.

• Improved operational efficiency by 25% by creating automation scripts to pull reports from Application Lifecycle Management.

• Evaluated different strategies for implementation of an intranet buy-sell-bid portal and formulated with an approach that resulted in saving 30 person-hours for the overall project. EXTRA CURICULAR ACTIVITIES

• Won Golden Gumby award from client for consistent performance in SunTrust Account

• Published a white paper on Business Process Testing (BPT) in Infosys K-Shop.

• Successfully completed 100% of 32 Harvard Manage Mentor (HMM) courses.

• Organizing Committee Associate responsible for arranging sports and Human resources events held at Infosys.

• Volunteered for Bharat Vikas Parishad, an organization working towards overall social welfare of people in rural areas and for Akshaya Patra, an organization working towards child welfare from April ‘11 to May ’13.

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