Sales Manager

George S. Henry

**** **** ******** ******, ******, GA 30096

*********@*****.*** 770-***-****

PROFESSIONAL SUMMARY

Highly respected sales executive, leader, coach, and mentor with a distinguished 20-year career leading sales teams and operations. Consistent record of exceeding sales, profit, and market share objectives. Extensive expertise in evaluating new opportunities and executing wide-ranging business activity, including due diligence, structuring, negotiation, and approval. Repeated success in guiding cross- functional teams in design/redesign and launch of leading-edge technology solutions and driving challenger brand sales. Expert negotiator and presenter able to forge solid relationships with strategic partners and build consensus across multiple organizational levels. Well-informed on business/technical developments in all areas and able to convey knowledge to peers, subordinates, and customers in a professional and timely fashion.

PROFESSIONAL EXPERIENCE

MIZUNO USA INC., Norcross, GA June 1996 – December 2016 Senior Director of Sales – Golf (February 2016 – December 2016) Promoted to Senior Director and maintained all responsibilities as Director with the addition of all National Account management.

Negotiated plan which right-sized inventory at Dick’s Sporting Goods and Golf Galaxy, bringing in new product over old with the following results:

o Eliminated Mizuno inventory concerns while maintaining inventory in the field without jeopardizing brand integrity

o Created opportunity buys for in-line iron products one year earlier than normal product life- cycle

o Significantly increased in-store Mizuno Brand signage at 70% of their locations o Added woods product line into Golf Galaxy that had never been sold there before and developed agreement to test additional Mizuno product categories

Renegotiated PGA Superstore contract, which resulted in adjusted A&P dollars, new store-signage cost elimination, and upfront end-of-life product issue resolution.

Developed intensive market assessment that analyzed market impact of 109 Golfsmith store closures and where Mizuno business and consumers might go, determined distance gaps between locations, and identified markets with additional exposure on ONC distribution channel, all of which established clear direction for regional managers to drive territory manager (TM) behavior in specific Golfsmith markets.

Director of Field Sales – Golf (February 2014 – February 2016) Directed all activities relating to profitable sales growth for US by developing and supporting high- performing, professional sales organization. Used proprietary, syndicated research employing Golf Data Tech, NGF, and additional current technologies to monitor performance, identify trends, and provide knowledge base to achieve established goals. Implemented sales plans, achieved objectives, and ensured understanding and effective application. Monitored results vs. plan by creating and evaluating daily, weekly, and monthly sales reports. Directed and evaluated three regional sales managers directly and 32 territory managers indirectly.

George S. Henry *********@*****.*** 770-***-****

Developed and maintained specific Internet sales policy for eBay and Amazon channels of distribution that allowed Mizuno to control which accounts were approved to sell Mizuno products on 3rd party websites. Policy addressed product categories sold at MAP and NPIP and was well received by management and customers alike.

Developed specific activity structure and tactics for in-person sales calls, fitting days, product knowledge classes, and weekly and monthly sales data, which improved communications by store location, enriched customer relationships, increased sales rep confidence, and maintained proper balance of individual performance accountability and team-oriented activities.

Developed Mizuno USA Rewards Program to incentivize OFC and ONC distribution channels, resulting in +48% sales increase with participating accounts vs. previous year’s sales and overall + 20% company increase for the same period.

Developed structure to standardize product presentations to customers and consumers for 32 TMs, which provided consistency in introducing all products to accounts with the proper brand messaging.

Developed standardized structure for TM/Tech Rep Demo Day planogram to present Mizuno brand to consumers at demo days and fitting days to maintain consistency on how consumers perceived Mizuno brand nationwide.

Western Region Sales Manager January 2013 – February 2014

Selected by Executive Management to provide structure, discipline, and motivation to an already well- seasoned team to move them out of their comfort zones, which resulted in achieving total regional sales revenue budget in all club, glove, bag, and all-weather gear product families and coordinating sales efforts with accounts spanning the entire western region assigned area. Central Region Sales Manager (May 1998 – January 2013) Developed, lead, coached and mentored a professional, results orientated sales team of 10 Territory Managers, covering 16 states. Developed and executed regional / territory account plans including establishment of specific distribution targets, merchandising, promotional efforts and brand visibility within all territories on a consistent and ongoing basis. Achieved budgeted annual region sales goals to include total sales volume, product category sales objectives, and distribution goals. Maintained accurate sales forecast updates to Executive Management on a monthly basis.

Region of the Year six times from 2003 – 2012

Helped set company iron market share records four times, 2002 - 2009

Co-developed documents with Sales VP and Regional Managers (RMs) to aid sales team and new hire development including “Successful Selling in the Golf Industry,” “Selling Depth,” “Selling Breadth,”

“PFS Persuasive Selling,” “Merchandising,” “Preparation,” and additional corporate sales success publications.

Developed national training guide for Mizuno RMs including extensive four week training and orientation and follow-up plans for newly hired TMs; guide has been used by all RMs since development in 2002.

Attained reputation for excellence in sales training industry-wide, allowing territory and regional managers to significantly improve and expand skill sets, which has transpired to other national sports sales organizations.

Territory Manager – Iowa/Nebraska (June 1996 – May 1998) Built sales and market share of company’s golf products. Provided product education to green-grass and off-course. Took the Iowa/Nebraska territory from $300K to $1.8M in two years by developing relationships with ONC and OFC channels of distribution, exceeding all required quotas and company expectations; awarded as National Territory Manager of the year for 1997. George S. Henry *********@*****.*** 770-***-****

ADDITIONAL WORK EXPERIENCE

CITY OF BETTENDORF/PALMER HILLS GOLF COURSE, Bettendorf, IA Head Golf Professional/Club House Manager

BOBICKS NEVADA BOBS, Newport News, VA

Assistant Store Manager

BULLSEYE GOLF CENTER, Bettendorf, IA; Green Bay, WI; Madison, WI; Moline, IL; Peoria, IL Assistant Store Manager/Store Manager/General Manager CITY OF BETTENDORF/PALMER HILLS GOLF COURSE, Bettendorf, IA Pro Shop Sales, Starter, Grounds Keeping, Driving Range AWARDS AND ACKNOWLEDGEMENTS

Mizuno Region of the Year 2003, 2004, 2008, 2009, 2011, 2012 Mizuno Brand Ambassador Diamond above 110% Quota attainment [entire region] 2008 Mizuno Brand Ambassador Ring above 110% Quota Attainment [entire region] 2004 EDUCATION

Black Hawk College [Moline, IL] – Business Management University of Georgia Terry Business College Certificate – Mizuno Leadership Development, 2013

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