Sales, Marketing, Training, Management, Leadership, Situation analsys

Robert G. Gold

*** **** ****** **** ******* Falls, OH 44023

Phone: 440-***-****

Email: ******@*****.***

SUMMARY OF QUALIFICATIONS

Vice President and Director of Clinical Sales with extensive experience selling, marketing and expanding market share for medical dermatology related products. Expertise in business development, physician education, all aspects of startups, CRM and surgical and aesthetic lasers. Strong management and leadership skills.

Accomplishments include starting a laser rentals/sales company and growing it to $1 million in gross sales, launching 40 skincare systems for NBC Aesthetics and increasing consumable sales by 75% for the National Biological Corporation. Able to forge solid relationships with all stakeholders. Highly proficient in CRM. Gifted teacher, coach and mentor.

EMPLOYMENT HISTORY

NBC Aesthetics, Beachwood, OH • 2012 to Present

Vice-President

Manage a sales team of nine while opening accounts which generated top revenues.

Support field sales team with Tier level Diamond accounts which includes orchestrating education seminars in major states as well as day and evening promotional sales events.

Liaise with global manufacturers to penetrate US markets.

Oversee product expansion and new lines; develop and manage inventory control.

Create branding, marketing and promotional activity for international and US trade shows.

Conduct educational trainings live, via Skype and other presentation techniques.

Implement administrative policies and monitor daily operations.

Key Achievements

Successfully launched 40 skincare systems.

Rebranded US line via packaging, labeling, compliance and marketplace positioning.

Brought innovative technology from Israel to market.

Implemented new CRM system, training field force which enabled results monitoring and produced trend reports to help analyze sales approach.

Established advisory board to generate ideas that would produce maximum ROI.

Developed educational skincare training manuals for representatives and physicians.

National Biological Corporation, Beachwood, OH • 2008 to 2012

Director of Clinical Products

Initiated and oversaw education program for dermatology residents.

Expanded service offerings, increased sales and implemented new products.

Served as physician liaison, providing ongoing support and education, and as global product liaison with international partner companies.

Drove marketing support; created, edited and approved marketing materials.

Established outside sales network of representatives for new products.

Managed CRM program for sales team.

Trained inside and outside sales representatives.

Initiated social networking presence for the company.

Key Achievements

Increased consumable sales by 75% and eliminated seasonal declines.

Boosted yearly clinical income by $375,000 by initiating service contract program.

Grew resident prescription writing for home UV systems by 75%.

Advanced Medical Products, Chagrin Falls, OH • 1998 to 2008

Owner/CEO

Started and developed turnkey surgical and aesthetic laser rental business, directing P&L, HR, sales and marketing, logistics, and AP/AR.

Distributed aesthetic and surgical devices including lasers.

Provided extensive GYN, ENT, plastic, dermatology and endo training and support.

Precepted, trained and managed sales representatives.

Implemented CRM system.

Served as preceptor for surgeons and surgical staff.

Key Achievements

Grew business to more than $1 million in revenues, leading in microdermabrasion sales.

Trained Ohio State Board of Cosmetology.

Surgical Laser Techniques, Oaks, PA • 1995 – 1998

Clinical Support Specialist

Directed Midwest laser rental program, managing 25 sales reps, technicians and distributors covering 11 states.

Served as preceptor for physicians and staff, providing training, education and certification.

Evaluated facilities/physicians with an eye to improve program volume and "fine tune" procedures including additional physician laser training/education.

Organized logistics synergies with a partner company; oversaw remote location logistics.

Key Achievements

Developed Resident Laser Placement Program which introduced laser systems to attending and resident physicians primarily in ENT, GYN and ophthalmology.

Prior Employment includes position as Surgical Materials Manager for Meridia Hospital Systems.

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