Marketing Project

Maxine E. Gooden

** **** ****** ***, *******, NJ 07666

**.*******@*****.***

(M) 201-***-****

Work Portfolio

www.coroflot.com/mgooden/portfolio

MARKETING AND PROJECT MANAGEMENT

Project Management, Project Timelines based on Scope

Strategic/Industry Analysis CRM & Market Research

Print & Package Management

Product Management & POS/POP Development

Digital and Social Media Marketing Projects

Plan & Manage Corporate Events, Conferences & Tradeshows

Budgeting, Planning Forecasting & ROI Reports

Vendor, B2B and Business Partnership Management

PROFESSIONAL EXPERIENCE

2/16 – Present Marketing Consultant – Haymarket Media, Inc./SC Media, New York, NY

Implement marketing initiatives, campaigns and strategies to promote conferences, events, products and brand to potential and targeted customers

Manage the development and execution of the company’s marketing plans against defined marketing strategies

Plan website design by clarifying goals; build and designing functionality. Developed site navigation by categorizing content and graphics. Test the website and identify any technical problems

1/15 – 1/16 Marketing Project Management (Contract) - Benjamin Moore & Co., Montvale, NJ

Managed multiple projects simultaneously and understand project priorities in the context of the client, B2B, and business partner’s expectations. Lead overall initiative project portfolio management including scheduling and workflow across all integrated marketing & projects.

Developed, implemented and managed project timelines, lifecycle’s, and schedules, as well as, managing internal/external deadlines, analyzing & adjusting when necessary, and finding solutions if problems arise

Lead and maintained relationship with B2B business partners, clients and the various internal departments to develop and execute strategic plans, multi-channel marketing initiatives and campaigns

Managed the execution of marketing & digital projects from inception through completion to ensure that projects and milestones are completed on time, within budget, error free and meet internal and external stakeholders needs

Analyzed and managed project risks, issues and scope. Made necessary changes when required

Maintained constant communication with the business and digital internal/external teams, clients, partners and vendors regarding the expectation for the project deliverables and details

Guided the design phase from concepts through to prototypes as well as, lead weekly status meetings and communicated with the stakeholders, business partners, clients and internal team throughout the project on project status, project direction and approvals at key milestones

Managed the digital and creative teams members to ensure efficient design, content, landing pages, execution, support and tracking metrics are tested and deployed

12/12 – 1/15 Marketing Consultant - The Daisy Line – All Natural Skin & Hair Care Products (start-up)

Developed and managed marketing, product messaging and positioning, CRM database as well as, the market strategy for TDL products, and developing innovative marketing programs that helped drive market awareness and demand.

Managed the launch of products and managed the cross-functional implementation of the marketing plan, including direction of product launch and success metrics in coordination with co-owners

Defined product messaging platforms to be used for marketing, social media, and PR to inform outbound communications programs

Developed and managed The Daisy Line product launches for targeted events, grassroots marketing & promotions

Managed events and the creation and deployment of marketing communications and collateral including emails, websites, collateral, event signage etc.

Directed the development and execution of strategic plans for social media and digital initiatives including developing and managing marketing campaigns

7/11 – 9/12 Event Marketing Manager - Summit Business Media, New York, NY

Developed, managed and executed marketing strategies for business-to-business conferences targeting in-house & corporate counsels, capital markets, finance and insurance professionals, as well as, an awards program honoring general counsels and law firm partners. Conferences & awards program generated up to 1,000 attendees.

Developed, managed and executed strategic marketing plans, advertising, CRM database, barter agreements, tactical project timelines of key marketing tasks, and overall “theme” for assigned events/projects, including, press releases, closeouts, ROI, budgets and forecasts for each assigned event/project

Monitored and analyzed projects and campaigns to measure key performance indicators metrics for event opportunities and strategic partners

Established the design direction for each event campaign, ensure consistent design and messaging is carried through each piece, and oversee the production and delivery of all promotional pieces (print and online advertising, direct mail pieces, email)

Collaborated with conference programmer to establish the direction for assigned events/projects, as well as, manage the development of brochures, print and online advertising, direct mail pieces, email promotions, onsite show guides, and other attendee promotional pieces

Developed, managed and grew audience and business presence across social media channels, including, but not limited Twitter, Facebook, Pinterest, LinkedIn, YouTube and Instagram

Created marketing and advertising campaign strategies for two awards program, managed the call for nomination/entries process and databases, also promoted winners to generate sponsorship and attendance

Developed email reporting dashboards and custom reports analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvements to our email program

Review CRM data within Salesforce.com to monitor leads and sponsors

Oversaw development and maintenance of program event websites, including copywriting, developing site map, and overseeing all department-specific pages (operations, conference management, sponsorship, registration, etc.)

11/10 – 5/11 Northeast District Marketing Manager – Seasonal position - H&R Block, Teaneck, NJ

Developed, implemented and steered the marketing and event planning for the Northeast district.

Managed 74 H&R Block field offices and worked with the District managers to identify and prioritize marketing opportunities in the district on a weekly basis

Developed marketing and event plans for all 74 offices that addressed the strengths and opportunities for the offices and retail trade area, as well as, assisted the office leaders in the execution of the plans

4/09 – 6/10 Marketing and Event Manager - Consultant – Sabra, Long Island City, NY

Planned and organized various events, managed budgets, and venues. Ensure best rates by skillfully negotiating with suppliers, vendors, and entertainers. Served as primary point of contact for all involved vendors and oversaw contracted team of event contributors including caterers, florists, musicians, photographers, and DJ’s.

Developed and managed the schedule and all aspects for Richmond, VA factory employee event, Recognition Dinner and Factory Opening

Collaborated with stakeholders to ensure project timeline and managed relationships with external agencies and vendors

Managed schedules, organized and coordinated meetings, tradeshows, festivals and other events for factory grand opening

10/05 – 3/09 Manager, Membership Marketing and Sales - Direct Marketing Association, New York, NY

Created, executed and oversaw the strategic marketing efforts for DMA vertical market. Developed and led brand design and strategy for booths, created marketing projects, and sales materials and kits.

Generated over $400K in revenue by developing and managing all aspects of low-mid-high tier level membership campaigns; and over $200K in revenue per fiscal year through Council membership acquisition campaigns

Implemented and managed DMA’s Premier Membership Campaign for loyal and high dues level members

Analyzed marketing campaigns effectiveness by lead source and global regions

Developed Salesforce reporting that identify KPIs by lead source to inform campaign outcome

Handled relationships with strategic partners to properly set direction and schedules for program initiatives

Managed all DMA booths at conferences to maintain brand position. Planned and coordinated on and off-site special events for new members and non-members

Controlled and managed $1M marketing budget in various channels including acquisition, retention, and exhibits

Developed all membership brochures, DMA membership Welcome Guides, inserts and web contents for Membership and Premier Member websites

COMPUTER SKILLS

MS Office Suite Office365 MS Project Photoshop InDesign HTML Knowledge WordPress SharePoint Dreamweaver Google Docs Google Analytics Google AdWords Social Media Sites CRM (Salesforce.com) Databases

EDUCATION & CERTIFICATION

PMP Training Certification, LIIT, Montvale, NJ, 2014 Certification, DMA Certificate in Direct Marketing, 2008

Architectural/Interior Design, Parson School of Design, New York, NY, 1994 Certification, Architectural/Interior Design Draft person, The Plaza, Paramus, NJ, 1990

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