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apparel, Marketing

Location:
San Jose, CA
Posted:
July 21, 2017

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Resume:

Arti Sharma

**************@*****.***

***(***)(**26)

SPECIALISATION

PhD research in consumer buying behavior (Apparel & accessories)

Consumer behavior analysis

Women's fashion/garment designing

Textile print designing (garment & home linens)

Garment/fabric sampling and merchandising.

Profound ability to follow and understand trends

Knowledge of silhouette, color trends, stitching pattern and sewing machine.

PROFFESTIONAL SUMMERY

Working as Team Lead in Bass Pro Shops.

Over two years of experience as women's garment and textile print designer.

Year of experience of garment merchandising.

Internship at “shirting design and development process" in Arvind mills, India.

Highly experience in Coral draw, Adobe Photoshop, excel, PowerPoint.

Through knowledge of consumer buying behavior and pattern.

Hands on experience in apparel production supervision.

partially knowledge of costing.

Hands on experience in fabric construction.

A seminar report presented on “Organic Cotton”.

Paper presented on “Organic Cotton” in a workshop of CSIR on Environmental sustainability of textile, India.

Paper presented on "Purchasing behavior of youth of Jaipur city" at conference on Contemporary Issues & opportunity in Apparel Industry, India.

Attend a workshop on “Design and Development” and “Design process & Illustration” India.

Participate in workshop on “Draping” India.

ACADEMIA

PhD in Clothing & Textile Topic entitled " Decision making styles and attributes related to the selection of apparel by young adults of Jaipur city" (2011-2015) India.

Masters in Clothing & Textile (2007-2009) India

Written a dissertation in M.Sc. (final year) entitled “Japanese design a new design perspective for women entrepreneurs”.

Bachelor's in Home Science/Economics (2004-2007) India

Senior Secondary (2004), India

Diploma in computer applications (2008-2009) India.

PAPER PUBLICATIONS

Dr Ruby Jain, Arti Sharma (March 2013) A Review On Sproles & Kendall’s Consumer Style Inventory (CSI) for Analyzing Decision Making Styles of Consumers, Indian Journal of Marketing, ISSN 0973-8703, 43(3), 40-47.

Dr Ruby Jain, Arti Sharma (2015). An Investigation of Consumer Decision Making Style of Young Adults in Jaipur City in Rajasthan. International Journal of Research in Commerce & Management. Haryana ISSN 0976-2183.2

Dr. Ruby Jain & Arti Sharma. A Comparative Study On Preference Of Information Sources And Attributes For Garment And Footwear By Young Adults Of Jaipur City, South Asian Journal of Marketing & Management, Indian Journals.com, ISSN 2249-877X

Dr. Ruby Jain & Arti Sharma. Attributes and Decision Making Style of Young Adults in Selecting Footwear (August, December 2015). Studies of Home and Community Science, Kamla Raj Enterprises, Vol-9, 2-3.

Arti Sharma, Dr. Ruby Jain (5 June, 2014). A study on Government effort to protect Aravali Range. The Aravali Range: Importance and present challenges, Seminar & Wildlife Exhibition

Arti Sharma, Dr. Ruby Jain (February 2016). Understanding the Apparel Purchasing Behavior of Youth. Asian Journal of Research in Marketing, Asian Research Consortium, Vol-5, 1.

ARTI SHARMA



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