Marketing Sales

Albaro Ibarra, MBA

********@*****.*** 310-***-****

LinkedIn: https://www.linkedin.com/in/albaro-ibarra-mba-579b7b4 EXECUTIVE PROFILE

Experienced Cross-Cultural Professional with over 12 years of Cross-Cultural account management and marketing experience. Proven ability to develop integrated marketing programs for brand awareness, direct response, and B2B campaigns that deliver results and ROI. Veteran of Cross-Cultural and multi-channel marketing. Experienced in running and managing cross- discipline teams, streamlining workflow and creating high performance team environment.

Key Account Management and Business Relationship Development

Strategic Marketing and Media Campaign Development

Cross-Cultural Marketing, Brand, B2B, Inbound, Content, Direct, Sports, Youth, Guerilla, Internet, PR and Social

Experiential Marketing / Sponsorship / Tradeshows/Promotion Development, Packaging & Execution

Develop and manage multi-level community programs

Media campaign development and negotiation

Knowledge of U.S. Cross-Cultural Markets and Entertainment platforms

Develop and manage strategic local and national partners

Market Segmentation Development

Marketing Budget Management

Qualitative / Quantitative Research Analysis

Cross-channel Partnership Development

Team Building and Leadership

SELECTED PROFESSIONAL EXPERIENCE

Loyola Marymount University January 2017 -

Present

Faculty Professor of Marketing; Los Angeles, CA

Teaching Integrated Marketing Communications

Castells & Associates Advertising / Davis Elen June 2016 - December 2016

Account Director; Los Angeles, CA

Advisor to the President of Castells & Associates Advertising

Lead account department to provide the utmost level of client service for each of our clients

Take the lead in clients’ marketing and advertising strategies

Liaising with clients at a senior level on a day-to-day basis (such as McDonalds, Toyota, Time Warner/Charter Spectrum)

Generate new business opportunities with new and existing clients

Developed and implemented integrated marketing communications campaigns, experiential marketing events and branded content to promote products and services.

Lead Creative Team in development of creative campaigns with TV, radio, print, direct mail, outdoor, digital, and social media.

1

Analyzed business developments and monitored market trends.

Coordinated and participated in promotional activities, sponsorships, and events

Identified value propositions and key messages for all of the company's marketing campaigns

Preserved brand integrity by monitoring the consistency and quality of marketing content

Defined and tracked campaign effectiveness and adjusted strategies accordingly. AMREL Inc. Mar. 2013 – June 2016

Senior Marketing Manager; El Monte, CA

Advisor to the V.P. Of Operations / Sales / Marketing

Responsible for leading a metrics-driven marketing team including branding, communications, digital campaigns, demand generation, marketing operations, SEO, content and social marketing programs and sales enablement

Increased web traffic 40%+ and Sales Quality Leads 30%+ from previous years

Develop and implement marketing plans/strategies and manage channel measurement systems

Successfully launched 7 products lines within 1 1 2 year timeframe which resulted in $10 million in sales revenue.

Completed total company re-brand including market research, message development, communications, and sales enablement in three-month timeframe

Directed re-architecture, redesign, and rebranding of corporate and product focus web sites within two months

Aligned the lead funnel with sales process, as well as tracked leads through CRM and Email Automation tools

Develop, execute and managed national tradeshow / sponsorships / conferences calendar

EVNT Inc. (formerly RLR Advertising & Marketing) Feb. 2001 – Feb. 2013 V.P. Cross-Cultural Marketing & Operations, Pasadena, CA July 2009 – Feb. 2013

Report to Principal, Owner.

Oversaw core business and operational development functions within the organization – Accounts, Media, Creative, Research, Community Outreach/Events, and PR

Lead liaison to all agency clients and manage day to day relationships and Cross-Cultural projects

Developed and implemented successful Nationwide Cross-Cultural/ Experiential / Direct Response multi-year program for which resulted in 180% sales growth from YOY

Performed qualitative and quantitative research and analysis for proper brand positioning and message relevance (focus groups, analysis of custom studies, mining existing data)

Formed alliances with critical centers of influence and community leaders, identifying and activating key sponsorship and partnership opportunities that target key segments

Lead development and production of award winning creative campaigns Director of Operations & Client Services Feb. 2001 – June 2009

Developed cross-functional teams’ initiatives to drive Cross-Cultural business by developing and executing acquisition and retention strategies

Developed and implemented Advertising/Marketing (Cross-Cultural and DR) strategies, tactics, brand/project management and pull-through for clients.

Developed and sold Cross-Cultural/ Experiential sponsorship packages 2

Managed a combined advertising budget that exceeds $35 million a year and lead staff of 30 cross-functional team

Work with top marketers such as Verizon Wireless; LA Care; XFL’s L.A. X-treme; Los Angeles Zoo; Los Angeles Dodgers; Los Angeles Lakers; Safeco Insurance; Western Union; Automobile Club of America; Wescom Credit Union and First American Tile, Chef Merrito

Verizon Wireless Nov. 1999 – Jan. 2001

Marketing/Project Manager, Irvine, CA

Managed regional Cross-Cultural advertising, sponsorships, consumer promotions, community events, positioning, merchandising, and sales channels

Managed relationship with Cross-Cultural, Promotional, and Digital advertising agencies

Developed and executed of annual marketing plans and strategies direction for Youth and Latino segments in the West Area

Directed development of Cross-Cultural Pricing Plans, product development, packaging, targeted web site, and alternative sales channel partnerships

Conducted quantitative and qualitative research and analysis

Developed and implemented acquisition and retention strategies

Developed and nurtured regional relationships with media and multi-discipline agencies: advertising, direct mail, interactive, and guerrilla marketing

Developed Verizon Wireless Community Outreach Street Team and directed Local Sales Managers and Customer Service Managers to provide staff members at local community events

EDUCATION

Loyola Marymount University; Los Angeles, CA

Master of Business Administration, Marketing

Loyola Marymount University; Los Angeles, CA

Bachelor of Business Administration, Marketing

SKILLS

Computer: Proficient in Microsoft Windows, Office 365, MS Office: (Word, Excel, PowerPoint, OneNote, SharePoint, Outlook), SalesNow & Sugar (CRM), Act-On (email automation), Arbitron, Qualitap, Adobe Photoshop & Acrobat, Smart Plus, and WordPress.

Languages: Fluent in English and Spanish

3

Contact this candidate