Digital Marketing, Growth Hacking, Salesforce Admin

Kristen Sage Hockenberry Phone: 207-***-**** Email: *************@*****.***

www.linkedin.com/in/kristenhockenberry www.twitter.com/SageBerry

QUALIFICATIONS

CRM: Salesforce, Hubspot, Pipedrive

SEM: Google AdWords, FB Ads Manager, Yoast

Lead Generation: Hellobar, LeadBerry, LeadFuze

Marketing Automation: Mailchimp, Clearbit

Web: HTML, WordPress, Dreamweaver

Analytics: Google Analytics, HotJar, Yandex

Analysis: Excel, SQL, SPSS

Design: PowerPoint, iMovie, Final Cut Pro, Canva, Photoshop

EDUCATION

California College of the Arts, San Francisco, CA August 2012 – December 2013

Master’s of Business Administration in Design Strategy

Stetson University, DeLand, FL August 2006 – July 2010

BA Degree in Psychology - Minors in Marketing and Spanish

Study Abroad - Hong Kong Baptist University, Hong Kong January – May 2010

Study Abroad - Universidad de Guanajuato, Guanajuato, Mexico June – August 2008

PROFESSIONAL EXPERIENCE

Founder

Golden Gate Talent LLC – San Francisco, CA June 2016 – Present

Coordinated multiple projects simultaneously involving clients and brand ambassadors

Maintained accounting and budgeting with Excel

Created a WordPress site (https://www.goldengatetalent.com)

Implemented Hubspot CRM to manage interactions through the customer lifecycle

Designed email marketing campaigns to generate leads

Developed Adwords campaigns and implemented SEO strategies that improved traffic by 20%

Experiential Brand Marketing Consultant June 2012 – June 2016

San Francisco, CA

Worked for over 80 clients to increase brand awareness, advocacy and in-store purchases by crafting brand messaging

Led teams to increase brand engagement through shareable social media experiences at festivals and trade shows (RFID, FB/IG Login)

Marketing & Strategist Intern

Sunshine Lanes Bowling – DeLand, Florida Sept. 2009 - Dec. 2009

Composed and delivered targeted messaging through SEM to increase sales by 50%

Built, managed, monitored and engaged users on SLB’s social media platforms via SEM

Designed promotional and informational marketing display materials

Digital Marketing Strategist

Mouseandman.com & Aglobalworld.com – Remote May 2009 - Dec. 2009

Launched targeted messaging campaigns using Advanced Twitter Search to move target market groups onto company landing pages and increased traffic and B2C product sales

Boosted content visibility using backlinks and SEO tactics for Aglobalworld.com via WordPress blog posts

GRADUATE PROJECTS

The Sourcing Group, San Francisco, CA 2013

Graduate Business Model / Operations Consultant

Identified key areas of their business that could be improved

Developed new brand messaging and operational strategy

Structured the UX of their internal site to improve user adoption

Terra Ferma, San Francisco, CA 2013

Graduate Marketing Insights Consultant

Performed customer intercepts to create customer profiles

Developed a new marketing strategy and plan

McRoskey Mattress Company, San Francisco, CA 2013

Graduate Sustainability Consultant

Researched the manufacturing process to determine sustainability

Identified lacking practices and potential improvements for sustainability

CERTIFICATIONS

Salesforce.com Certified Administrator – Certificate #17189753

VOLUNTEER EXPERIENCE

AmeriCorps, Salesforce Season of Giving, Relay for Life, Office of Student Giving at Stetson University, Boys & Girls Club of DeLand Florida, Spring 2007 Hurricane Katrina Missions Trip

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