Marketing Manager

SARAH KORICH

801-***-**** • ***********@*****.*** • LinkedIn.com/in/SarahKorich • New York, NY 10002 EXPERIENCE

Marketing Manager, Freelance December 2016 – April 2017 Viacom (TV Land) New York, NY

Acted as a key liaison between various departments within the Viacom organization and external media agencies, while creating and maintaining project schedules and weekly status reports for all assigned projects

Liaised with media agency and internal creative/digital teams to manage the creative development process and implementation of all paid digital media campaigns

Coordinated paid editorial integrations and selected digitally-driven strategic marketing partnerships

Provided specs and deadlines from media agency/digital partners to internal designers and producers

Vetted internal creative approvals and reviewed all deliverables prior to submission to ensure project goals and specs were met

Managed budgets and invoices while tracking spending for all campaigns/events and ensured efforts stayed within budget and vendors were paid in a timely manner Consumer Marketing Manager, Freelance May 2016 – November 2016 Turner (truTV) New York, NY

Managed and executed advertising plans across all media channels: TV, Digital, OOH, Radio, Print and Paid Social

Worked closely with Media agency on all day to day communication with the marketing department

Supervised external agencies in the development of creative advertising, media planning and promotions

Supported the Director with managing external partners/agencies in developing and executing all stunts/activations while meeting deadlines

Led on-the-ground & non-traditional marketing efforts at festivals, conventions, panels, and screenings

Collaborated with the creative team to ensure all assets needed on-the-ground were created in a timely manner

Ensured key information was disseminated across all key stakeholders and events were on-strategy and on-brand

Planned and managed multi-platform marketing partnerships opportunities, including an integrated sweepstakes for Impractical Jokers and Old Spice, garnering over 22,000 submissions Marketing Manager March 2015 – November 2015

Spectrum Salt Lake City, UT

Collaborated with Executive Director to execute and shape campaigns and marketing plans

Managed teams and partner companies who were part of that team to collaborate on client presentations

Assisted with creative development of advertising campaigns and coordinated material delivery with internal departments and external partners to achieve successful outcomes

Attended all clients and agency presentations and ideated with team to address RFPs and creative briefs

Monitored the competitive landscape and kept department updated on competitive work

Acted as a category expert and resource for development of industry partnerships and sales opportunities

Partnered with the social media manager to implement digital media ideas including content management and creation across core platforms, increasing engagement by 75%

Supervised coordinators and helped provide direction, managed workflow and oversaw skill development Research Assistant January 2012 – October 2014

Warner Bros. (The CW Network) Los Angeles, CA

Assisted with focus groups while analyzing qualitative and quantitative data metrics for TV programming, marketing materials, and strategy to better understand consumers’ needs and give full reports to management

Worked cross-functionally with digital, on-air, events, legal, ad sales, and marketing teams to generate/execute brand awareness and marketing campaigns

Assisted Events Marketing and Sales teams during special events with talent and event management

(events included Upfronts, TCA, San Diego Comic-Con, corporate events, and launch parties) Marketing Consultant October 2011 – January 2012

NuvoTV Los Angeles, CA

Created client-ready PowerPoint presentations for the ad sales team using gathered data from Rentrak and Nielsen to track target audience engagement and consumer behaviors

Tracked weekly trend reporting using Microsoft Office Suite including PowerPoint, Word and Excel, Nielsen, Google Analytics, Rentrak, and Adobe Creative Suite including Photoshop, and InDesign Marketing Research Intern May 2011 – October 2011

Warner Bros. (The CW Network) Los Angeles, CA

Pulled daily Nielsen ratings for company use and analyzed progress of all broadcast programs on air

Collaborated with marketing team to oversee marketing plans and advertising efforts EDUCATION

BS Marketing May 2011

Utah State University Logan, UT

PROFESSIONAL AFFILIATIONS AND LEADERSHIP

Junior Hollywood Radio and Television Society (JHRTS), Events Co-Chair, 2015-Present American Marketing Association (AMA), Event Manager, 2015

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