Marketing Sales

Chase Zhang

Cell: 678-***-**** Email: ***********.*@*****.***

Education: University of Miami - September 2009 - December 2014 Bachelor Of Science in Business Administration (BSBA) International Finance & Marketing and Microeconomics CAREER EXPERIENCE:

October 2016 - Current Tesla

Regional Brand & Marketing Manager

South East, USA (AL, GA, NC, SC, TN)

• Develop targeted marketing plans with a coherent integration of marketing tactics, event ands PR activities to achieve store goals in the South East region

• Maintain the integrity of the brand in all projects, as well as contributing to moving the brand forward into new ideas and innovations while servicing the changing needs of the company.

• Lead the development, management and implementation of a comprehensive events in all regional marketing events including test drive events, lead generation events, and external corporate events

• Manage the planning of regional activities including store openings, test drives and lead generation events to maximize impact and ensure execution meets the global brand strategy

• Liaison between regional sales teams and the marketing department, working with communications team on consistent & effective messaging of promotional materials to support our marketing activities

• Tailoring communications messages in each campaign to connect to larger customer audience & segments in line with localization marketing to deliver on defined business goals & targets

• Consistently and effectively deliver results of marketing objectives within budgets, while evaluating & tracking the success of programs and campaigns insuring target KPI goals are met and/or exceeded

• Manage outside agencies, vendors, and media relationships to consistently and doggedly correct misinformation and inaccuracies; partner closely with Public Relations Director on press releases

• Driving regional and local marketing campaigns & projects in partnership with local marketing and leadership teams, to implement innovate plans to increase brand awareness and drive social impressions success April 2016 - October 2016 Franklin Templeton Investments Assistant Director of Customer

Acquisition - Asian Market

New York, NY & Atlanta, GA

• Initiated new strategies to expand C-level client acquisition goals while leading a global team of wealth managers, 401k & investment managers, venture capitalists entrepreneurs and hedge fund managers

• Crafted the short, medium, and long-term roadmaps to achieve margin demands, sales objectives, and market penetration overall, increasing new client acquisition by 25% in 7 months

• Developed marketing plans and provided analysis on competitors’ promotions, ultimately acquiring a larger market share within priority segments, including Franklin Templeton’s international markets

• Built customized partnership proposals with a focus on B2B strategies for prospective clients and successfully increasing B2B client contracts by 30%

• Maintained in-depth knowledge of clients portfolios, wealth accounts, and their organizational goals, increasing client retention up to 50% while improving client experience and satisfaction January 2010 - April 2016 Diageo

Regional Director of Marketing & Sales

South Florida, FL

• Accrued over $225 million dollars in sales revenue over a 6+ year tenure through strategic partnerships with executive clients & elite entertainment bar/restaurant groups

• Acted as lead consultant for top 3 executive C-level accounts & clients when requested (listed below)

• Served as marketing lead to prioritize, develop and optimize brand marketing and positioning in prospecting and sales that enables greater prospect engagement and differentiation

• Partnered with cross functional teams including Marketing, Sales, Product Management, Finance, Operations, Legal, and Compliance to develop B2B contracts, launch partnerships, and expand partnerships over time

• Developed and executed Strategic Marketing Plan(s) for target sales segments among corporations

• Advise on marketing strategy and lead cross functional teams to ensure that the expected business case is achieved for both Diageo and the client

• Optimized the marketing media mix including marketing materials, advertising, public relations, digital/e-media, social media, and promotional events

• Developed and conducted training sessions to educate team members on B2B order process and value propositions, and changes in policies (local, state and federal) related to marketing & sales laws

• Youngest Regional Director of Marketing & Sales in company’s history I - LIV @ FONTAINEBLEAU HOTEL (Miami Marketing Group) - Miami, FL January 2014 - January 2016 (Fixed Contract Term - Consultant) Assistant Director of Marketing and Assistant Manager of Sales & Revenue

• Led the development and implementation of strategic marketing plans resulting in consistent sales growth and profitability, out-performing competitors; resulting in an annual $10 million sales growth

• Lead strategist and spokesperson for crisis communications on both the state, regional and local level

• Maintained an in-depth understanding of industry trends affecting clients and made appropriate recommendations regarding communication strategy

• Directed the development of B2B relationships that drove incremental annual sales of $2 million

• Successfully branded corporate image and logo into the domestic and international market clientele, seeking high- level placements in print, broadcast and online media

• Implemented beverage cost saving procedures resulting in a 5% decrease in liquor & beverage costs, amounting to approximately $2.5 million dollars in savings

II - SEMINOLE HARD ROCK HOTEL & CASINO - Hollywood, FL JANUARY 2013 - DECEMBER 2013 (Fixed Contract Term - Consultant) Assistant Director of Food & Beverage

• Fueled sales with over $50 million revenue in 1 year by directing development of new target segments

• Increased sales by 25% by implementing company’s first comprehensive promotional strategy

• Amplified hotel’s customer loyalty sign-ups by 150% by enhancing hotel & casino rewards programs

• Directed the design, development, and testing of new food & beverage menu presentation resulting in average transaction increase of more than 5%

• Supported the Executive Director of Food & Beverage in operations, budgets, and marketing strategies, increasing profitability consistently by 5%, reduced annual beverage costs by over 9%

• Forecasted, quoted, organized and planned all functions for banquets, concerts, and special events schedules and specialty promotions grossing over $15+ million in food & beverage revenue III - FIFTY ULTRA @ VICEROY HOTEL - Miami, FL

February 2011 - December 2012 (Fixed Contract Term - Consultant) Assistant Director of Digital & Social Media Marketing

• Championed company’s most successful social media promotions resulting in record customer traffic increase of 15%, sales increases of over 20% and profit increases of nearly 25%

• Created content for company’s social media platforms & website, sales presentations, e-mail campaigns

• Developed inaugural e-mail marketing initiative, resulting in best record customer reservations & E-commerce sales

• Expanded marketing communication strategies, plans, and budgets and effectively communicated marketing concepts to target international consumers & segment markets SKILLS:

• Marketing Strategies & Campaigns - Consumer Loyalty & Retention

• Social Media Campaigns & E-Commerce Strategies

• Corporate Communications & P.R. Relationship Management

• Product Positioning & Branding - Product Development & Launch

• Online & Offline Marketing - Web & Print Content Development

• Local, National & International Marketing

• Brand Management & Campaign Management

• Market Research & Analysis - Data Engineering & Mining

• Retail & Wholesale Marketing

• Proficient Microsoft Office - MAC Compatible

• Proficient Omniture, Adobe Analytics, Google Analytics, Sprinklr, Localytics, Salesforce & Comscore

• Fluent in Chinese - Mandarin & French

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