TERI L. HARPER
Dallas, Texas • 214-***-**** • ***********@*****.*** • https://www.linkedin.com/in/teriharper
Results-driven marketing professional, with experience in program management, promotions, sponsorship sales & activation, event marketing, and branding. Ten+ years leading successful event teams. Proven ability to balance priorities, identify and resolve issues, develop processes, and lead others.
PROFESSIONAL & COMMUNITY ENGAGEMENT
• Class Rep for Leadership Dallas Alumni, Dallas Regional Chamber (2013 – present)
• Member, Meetings Committee, Global Business Travel Association (GBTA, 2016 – 2017)
• Graduate Leadership Dallas, Dallas Regional Chamber (Class of 2013)
• Memberships: Global Business Travel Association (GBTA, 2016 – present); Meeting Professionals International (MPI, 2009 – present); International Live Events Association (ILEA, 2001 – 2015)
EXPERIENCE
Teri Harper Consulting
February 2017 – present
Supporting various key marketing projects with consulting and results: coordinated all communication efforts supporting sponsorship sales and benefits for Dallas Festival of Ideas which resulted in over $400K pledged sponsorship donations; developed marketing materials for new online retail company; advised on potential new Festival concept.
Senior Event Marketing Manager Lanyon Solutions Inc. November 2015 – January 2017 Dallas, Texas
Managed the strategic event portfolio for a $150M event technology business from a program and operational perspective, including tradeshows, sponsorships, and Lanyon Live (customer conference). Twenty percent (20%) travel.
• Created and aligned executive stakeholders on 2016 event marketing strategy, growing new pipeline by $7.7M
• Collaborated and engaged with field marketing and sales teams to ensure there was cohesive pre-, at and post-event strategy to increase engagement and optimize impact
• Led event team execution including budget management, vendor procurement, internal communications and logistics. Delivered all programs, including $900K customer conference on time and on budget.
• Oversaw event measurement, including design and operation of relevant dashboards and reports to measure, forecast, and analyze event results, pipeline and ROI
• Coached, developed and managed one event manager and indirect team of marketers to achieve collective key results. Reported to VP of Marketing.
Lead Manager / Director of Global Event Operations Meeting Professionals International (MPI) March 2013 – November 2015 Dallas, Texas
Directed global team that oversees logistics, RFP processes and budgets for MPI’s global live event portfolio directed at its 20,000 meeting and event professional members worldwide. Twenty-five percent (25%) travel including international.
• Created attendee and sponsor value through the quality and profitable execution of the live event experience
• Served as liaison to maintain effective relationships with a variety of vendors, city host committee and sponsors
• Produced record-fundraising events two years in a row supporting MPI Foundation
• Compiled estimated cost and revenue models for major events, tracked budget statistics and demographics on attendees, and prepared senior management reports
• Mentored and managed staff of four; built and directed cross-functional teams to get results. Reported to COO.
Hospitality Committee Chair (volunteer role) American Heart Association October 2012 – April 2013 Dallas, Texas
As a key role on the Leadership Volunteer Committee, recruited, trained and supervised over 200 volunteers for AHA’s black-tie gala and highest fundraising event, Côtes du Coeur, and preceding parties.
Senior Event Marketing Manager (Corporate Communications) Texas Instruments April – September 2012 Dallas, Texas
Oversaw the centralized event marketing team responsible for US trade shows, conferences and Public Affairs activities across TI business groups. Goal was to streamline messaging and standardize processes across the diverse activities in Dallas, US and global entities. Twenty-five percent (25%) travel.
• Implemented cost-reductions and time-savings processes with improved procedures, RFPs and staff resources
• Managed directly team of three event professionals, plus three marketing coordinators in dual-reporting roles. Reported to Senior Director of Corporate Communications, and dotted line to Senior VP of Communications Training Manager (Worldwide Analog) Texas Instruments 2009 – April 2012 Dallas, Texas
Developed plan and execution of $2M analog training program by collaborating with field sales teams and regional managers to identify customer-focused programs, including technical conferences and annual sales & distributor summits. Fifty percent (50%) travel including international. Reported to Senior Director of Analog Communications.
Sponsorship Marketing Manager (DLP®) Texas Instruments 2005 – 2008 Plano, Texas
Managed activation of multi-million dollar NASCAR and NFL sponsorships to help establish DLP® as the technology of choice, and enhance relationships with key retailers and OEMs. Seventy percent (70%) travel.
• Directed sports marketing agency to deliver first-class hospitality to over 5,500 guests throughout the program, and an expansive 8,000 square foot mobile display unit which reached nearly half million people over three-year program and increased brand awareness among NASCAR fans by 55%
• Created and executed communication materials, and at-retail promotional programs with agency, such as on-site signage, retail ads, radio remotes, and online media, while also utilizing assets within the programs
• Liaison to NASCAR team to develop merchandise program, oversee track presence, and link assets to promotions
• Implemented regional promotional campaigns with multiple NFL teams through in-stadium text-to-win contests, hospitality, signage and media, as well as cross-promotion with ESPN Radio.
• Planned activation budgets and presented results to corporate leadership team Event Marketing Manager (Corporate Communications) Texas Instruments 2002 – 2005 Dallas, Texas
Produced events in Dallas and worldwide to promote technology, boost customer relations, promote brand identity, celebrate successes, and train employees. Executed all aspects of event management, including theme and messaging, logistics, budgeting, VIP services, and evaluation. Thirty-five percent (35%) travel including international.
• Aligned messages and brand for consistent look and feel for TI across variety of events including large customer marketing events, international press and product tours, customer seminars, and technical conferences
• Produced customer events featuring headline entertainment including B-52’s, David Lee Roth, Huey Lewis, and more. Served as liaison between celebrity and TI management and top customers to maximize interaction and benefits.
Recognition Services Manager (Human Resources) Texas Instruments 1995 –2002 Dallas, Texas
Developed, marketed and managed $2M annual Recognition Program for TI managers, which promoted creative and low- cost ways to recognize and retain employees. Department acted as internal business to generate funds for other employee recreation and wellness programs. Vendor selection, negotiation and management was critical to program success.
EDUCATION
Texas A&M University
• Master of Science: Recreation & Resource Development - Marketing & tourism emphasis (1993)
• Bachelor of Science: Recreation, Park & Tourism Sciences - Marketing & programming emphasis (1991) ADDITIONAL ACHIEVEMENTS
• Recipient, Outstanding Class Rep by Dallas Regional Chamber (2015)
• Certified Special Events Professional (CSEP), International Special Events Society (2004)
• Recipient, Minority/Women Business Award, Texas Instruments (2001)
• Recipient, Innovative Program Award, Employee Services Management Association (1998)
• Recipient, Boeing Student Research Award presented by Travel and Tourism Research Association (1994)
• Recipient, Gene Phillips Tourism Management Scholarship presented by Texas Travel Industry Association (1993)