Social Media Marketing

JOHN

FINGER

Lancaster

SUMMARY

Digital reporter/editor experienced in all facets of media from hard news reporting to marketing to web design.

*** ****** ******,

EXPERIENCE

2016

2016

2000-2016

, Pa 17603 C: 717-***-**** ********@*****.***

Public Relations/Communication Analyst

McNees, Wallace & Nurick LLC – Harrisburg, PA

Manage the public relations and communications for a 200-plus attorney law firm with offices in Harrisburg, Lancaster, State College, Scranton, Columbus, Ohio and Washington, D.C. Duties include developing press releases, online content or other written materials to support the firm’s public relations, client communications and business development initiatives; working in a communications role with other members of the Business Development & Marketing team to support business development, proposal content production, online communications, event material preparation and internal campaigns; and serving as a communication specialist to the firm’s practice groups and industry teams.

News/Production Manager

York Dispatch – York, PA

• Manage and lead a newspaper into a digital-first operation. Founded and manage a blog/vlog and podcast network and implemented social media best practices and protocols.

• Plan, update and manage newspaper website to maximize page views and unique visitors.

• Manage the Dispatch's social media accounts and coach staffers on best practices.

• Copy editing, pagination and headline writing with strong SEO skills.

• Manage the copy desk on nightly print deadlines.

• Manage team of reporters and assign stories.

Chief Editor

Comcast SportsNet/NBC Universal - Philadelphia, PA

• Founder of the Comcast SportsNet-Philadelphia web site.

• Served as beat writer and columnist covering the Philadelphia Phillies of Major League Baseball and Philadelphia 76ers in the National Basketball Association. I am eligible to vote for the Baseball Hall of Fame as well as end-of-the-season awards in MLB and the NBA.

• Covered the Phillies during their golden age where the team appeared in the World Series

twice and the postseason in five consecutive years. Covered everything from the trade

deadline, spring training, managerial hirings and firings, All-Star games, minor leagues, etc.

under tight deadlines as a writer for the web site. Also appeared on television and radio

programs as an expert analyst.

•Wrote about the 76ers during two playoff runs, two coaching changes and four NBA drafts.

Also covered trade deadlines, training camp, All-Star games, postseason games, and U.S.

Olympic basketball and made numerous national radio appearances as an expert analyst on the

Sixers and the NBA.

• Also, covered three NFL championship games and one Super Bowl, as well as the Stanley

Cup Finals; Olympic Trials in the marathon; Tour de France; Penn Relays; U.S. Open (golf);

NCAA basketball tournament; boxing; and drug/PED issues regarding all sports. I was one of

the first reporters on the scene to cover the Penn State/Joe Paterno scandal and appeared on

national radio and television to analyze the story.

• Hosted, wrote,edited, produced and booked guests for a weekly podcast.

• Wrote, edited, programed and designed a web blog.

• Helped implement and maintain the social media and SEO marketing tactics for

CSNPhilly.com and NBC Sports.

• Performed editing and copy editing of the writing, video and audio content on the web site.

EDUCATION

1989-1996 Temple University - Philadelphia, Pa, USA

American Studies

HIGHLIGHTS

Deadline driven

SEO writing

Experience with Final Cut Pro

Publishing tools

Graphic design

MS Office Suite

Advanced knowledge of Adobe Photoshop

Advanced knowledge of CMS programs

WordPress

TypePad

HTML

Podcast writing and production

Baseball Hall of Fame voter

Member of the Baseball Writers Association of America

Member of the Pro Basketball Writers Associtation

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