Social Media Marketing

Jenny Wu

New York, New York ● 917*-***-*** ● *****.***@*****.***

EDUCATION:

Parsons the New School University; New York, NY

Master of Fine Arts: Design & Technology; May 2007 State University of New York at Stony Brook; Stony Brook, NY Bachelor of Arts; December 2001

DESIGN SKILLS:

Animation: Frame Thief, Flash, After Effects,

Compositing/Image Manipulation: Adobe Photoshop, Adobe Illustrator, Adobe InDesign Multimedia & Web Authoring: CSS. HTML, PHP, MySQL, Adobe Creative Suite, Actionscript, Audacity,hexedit, pro55ing, Pbasic, physical computing, Microsoft Office Languages: Fluent in conversation in Mandarin Chinese EXPERIENCE:

May 2016 - January 2017

Bracha New York at Keller Williams NYC: NY

Director of Marketing and Listings

Develop and implement high-impact strategies for multi-channel digital marketing efforts to drive member acquisition, campaign performance, and strong ROI across social media, e-mail, search, CRM, display and other channels.

Measure and report on the effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation. Manage the tactical implementation, execution, reporting, testing, and improvement of marketing campaigns.

Evaluate, select and manage outside vendors that contribute to lead generation and branding objectives.

June 2011 to May 2016

FEMA: New York: NY

Digital Communications Specialist

Develop content for social channels such as blog posts, tweets, status updates, pins, videos, and photos.

Creates, manages and grows FEMA’s presence across social media channels, including, but not

limited to blogs, Twitter, Facebook, and youtube.

Track trends on social media outlets, alert press desk of trends, generate report of trends

• Conducts online market research;

• Monitors influential social media users in the affected communities;

• Identifies influential social media users and websites in the affected communities and build a database of identified users;

• Establishes contact with online counterparts;

• Identifies opportunities for shared messaging and content;

• Conducts online monitoring;

• Refers hot issues to the appropriate External EA functional element;

• Responds with approved language to external social media postings;

• Keeps a log of all social media responses and hot issues;

• Coordinates with Strategy & Messaging to establish priorities for social media content and dissemination;

• Ensures content development meets Headquarters requirements;

• Formats messaging for publishing on FEMA digital channels; October 2010 to February 2012

Barnes and Noble: New York, NY

Consultant/Developer

Digitizing children's books for the Nook Kids department for the Color Nook. August 2009 to November 2009

New Horizons Computer Learning Center : New York, NY Instructor

Conducted training classes for adults ranging from 51 6 students on various computer skills including Adobe Photoshop, Illustrator, Dreamweaver (I & II), Acrobat, PowerPoint. Learned and taught new software packages and technologies given a small turna round time. Created and taught customized lesson plans as requested by clients. Modified teaching methods to accommodate students with varying levels of ability. November 2008 - August 2009

Comicspace.com : New York, NY

Webmaster/Sound Technician/Media generator

Updated website/webstore as requested by site owners, adding new content and items to the catalog when needed.

Recorded, edited, uploaded podcasts for main site. Created flyers, invitations, banners, graphics for new web game proposals, promote site through social media sites.

January 2006 to May 2006

DC Comics ; New York, NY

Creative Services Dept Web Intern

Prepared and updated website information including scanning, editing, cropping comic book covers for DC Comics, Vertigo, MadTV, WildStorm, and special story event websites. Coordinated with web team to update site in timely manner to coincide with story events. Updated databases and created flash movies.

OTHER: Notary Public, Freelance Writer for Newsday Impulse, Puppet Maker, Gallery Show Installationer

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