Social Media Marketing

KEVIN ARISTOTLE BRADSHAW

PROFESSIONAL EXPERIENCE:

Responsible for supervising media strategy, planning, buying/ execution of Digital (display-mobile/social/SEM), Print, OOH, Radio and TV for various client accounts. In charge of optimizing and performance of all media campaigns to achieve successful client KPI goals. Paid Social Media Director (Contract) – GLOW Digital Agency – New York, NY – February 2017 – February 2017

Created and Supervised, Master POV approach/philosophy/strategy on paid social, platform recommendations for entertainment client

Budget allocation for multi-million dollar campaign covering 3 original shows, testing/optimization and target audience suggestion Lead Media Consultant – GenOne Media Group, Inc.– Pittsburgh, PA – December 2016 – January 2017

Developed independent marketing strategy for digital OOH network, placed in venues for high visibility on Tablets and traditional TV Senior Buyer Integrated Media – ICON International Inc. – Stamford, CT – September 2014 – October 2016

Supervising, planning, creating, negotiating, buying, tracking, optimizing client media campaigns and reporting to C-level executives

Fostered great client, agency and vendor/publishers relationships for B2B and B2C campaigns (ROI and Brand Awareness)

Develop robust media strategies, optimization of best media assets, presented recommendations and analysis to marketing teams

Managing the initial strategy and planning for digital (mobile/programmatic/social), print, OOH and carrying out post-buy analysis

Clients include: Activision, Ashley Furniture, Hartz, Hyatt, Delta, Gold’s Gym, Levis, Lowes, Papa Johns, Porsche and Showtime o Notable Accomplishment: Managed the increase of Omnicom digital media from $17MM to $28MM between 2015 & 2016 Print Buyer (Contract) – Affinity Health Plan – Bronx, NY –June 2014 – July 2014

Identify/analyze supply sources and prepare bid/proposal specifications that lead to the purchase of the best products and services

Prepare, write, review formal and informal bid solicitations, including requests for information, qualification, and proposals

Analyze and negotiate price, terms, and conditions with existing and potential vendors as well as perform price analysis Client Accounting Associate (Contract) – Havas Media – New York, NY – February 2014 – May 2014

Review all Spot TV/Digital invoices for appropriate documentation and approval prior to payment for the media buying/planning teams

Worked diligently on monthly closings, prepares analysis of accounts and report to VP and SVP of Client Accounting Department

Clients include: Credit Suisse, Huntington Bank, McDonald's, National Geographic, Remy Martin and Phillips Integrated Media Buyer/Planner (Contract) – Gardner Nelson + Partners – New York, NY - June 2013 – December 2013

Worked with Media Director and Supervisor to develop strategies for media plans/buys, provide research reports to support evaluations

Strategizes the most effective ways to use media dollars to the greatest benefits of our clients, negotiate media buys with vendors

Write POV’s, created flowcharts as needed and evaluate new media types/outlets (Digital Display/Mobile/SEM, OOH, TV and Radio)

Clients include: National Grid, Assured Guaranty and Garanimals Digital Account Executive (Contract) – Vertical Search Works – New York, NY - June 2012 - January 2013

Developed unique and exciting new business pitches across media digital/social media on multi-million dollar partner-publishing sites

Negotiate SEM rates with mid-level business via CPC and CPM structures based on national/geo-targeted campaigns for B2B and B2C Digital Strategist (Freelance) - Mathmatiks.com - Brooklyn, NY December 2011 – May 2012

Lead clients relationship to maximize their ROI by fostering open communications and sharing industry news/trends

Develop media recommendations POV’s built on syndicated research, internal research, and industry trends

Manage all documentations related to campaigns, including RFP’s, IO’s, timelines, creative spec sheets, and budget worksheets Digital Media Planner (Freelance) - Cognito Media - New York, NY September 2011 - December 2011

Develop effective financial sales proposals, negotiate deals, and ensure successful delivery of advertising campaigns

Handle a mix of digital, print and outdoor advertising/marketing projects, SEO, CPM, CPA CPC, Display Ads and E-Newsletters o Notable Accomplishment: Created a plan that doubled the client’s online/print display advertising compared to previous agency results, while saving $30k in revenue and attained added value in sponsorship's and e-newsletters. Integrated Media Planner – Metro Newspaper Advertising Services – New York, NY - February 2007 - July 2011

Responsible for RFP & planning of print and digital advertisements campaigns in newspapers and online covering all major US DMA’s

Negotiated rates with Major Account Directors at General, Multicultural and LGBT for an integrated mix of print/digital campaigns

Clients included: Allstate, McDonalds, Mercedes Benz, Richemont, PNC Bank, Capital One, Empire BCBS, Sands Casino and MSNBC National Broadcast Buyer – Zenith Optimedia – New York, NY - June 2006 - January 2007

Purchased cable and network ads via information received from Media Planners, Associate Media Director and Vice President of Media

Handled Upfront and Scatter negotiations with major network executives for premium placement of ads ensuring client goals are met

Clients included AstraZeneca (Arimidex, Crestor and Nexium) and Georgia Pacific (Angelsoft, Dixie, Quilted Northern and Sparkle) Integrated Media Buyer – MRM Partners/Universal McCann – New York, NY - May 2003 - May 2006

Met with media buying group to plan and maintain schedule for general advertising broadcast and print

Bought Direct Response ad space for short and long form on major cable, television networks as well as the Internet

Clients included Black & Decker, Champion Mortgage, Irish Tourism, Texas Tourism, Marriott and MSN EDUCATION:

Fashion Institute of Technology, New York, NY – September 1997 – May 2003 Studies in Advertising Communications, Ad Design and General Illustration - Cumulative GPA 3.5 Dean’s list COMPUTER SKILLS: (Proficient in Mac and PC)

DART (DFA, DCM), DDS/MediaOcean, Mediamind, Google Analytics, Salesforce Five9, Kantar-SRDS, MY Media Tools, Tempo, Tableau Adobe Illustrator CS5 & PhotoShop CS5, PRISMA Quark Express 7, STRATA, MS Office, Dreamweaver 7, Fireworks 5 and HTML 17 Plymouth Road, Stamford, CT 347-***-**** ******@*******.***

Contact this candidate